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News & Trends

A graphic that says "NP Digital Yodel Mobile: Why Mobile App Marketing Is More Important Than Ever."
News & Trends 7 min

NP Digital Acquires Yodel Mobile: Why Mobile Marketing Is More Important Than Ever

As we move from a mobile-first world to a mobile-only world, brands are betting on it as the key to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 15, 2025
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News & Trends 31 min

Salary Trends in Digital Marketing: What Are People Making?

Curious how your digital marketing salary stacks up against others in the industry?  It doesn’t matter if you’re just starting…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 2, 2025
Illustration of a person sitting on a chair and text that reads "How do Do Baby Boomer Marketing: Tactics, Formats & Messaging."
News & Trends 9 min

How to Do Baby Boomer Marketing: Tactics, Formats & Messaging

Brands have plenty of opportunities to market to baby boomers. But the tactics that work for younger generations won’t fly…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 3, 2025
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News & Trends 8 min

August 2024 Google Algorithm Impact

In August, Google did it again.  Can you guess what I’m talking about? Yep, the search engine giant rolled out…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 21, 2024
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News & Trends 12 min

Guide to SearchGPT

Have you heard all the talk about SearchGPT and you’re wondering what all the fuss is? Then you’ve come to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 16, 2024

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LIVE on June 16 | 8am PDT
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

AI search is changing how customers discover brands. In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 16</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
2025 Marketing Trends: Are You Missing Any?
News & Trends 10 min

2025 Marketing Trends: Are You Missing Any?

Is it time you switched up your online marketing plan? There are plenty of developing trends worth focusing on. And…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 24, 2024
A graphic that says: "Breaking Down the Google Search Documentation Leak."
News & Trends 10 min

Breaking Down the Google Search Documentation Leak

It’s all anyone in SEO is talking about right now. A leak of more over 2,500 pages of internal Google…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 1, 2024
21-Google-Marketing-Live
News & Trends 12 min

Google Marketing Live: Google Ads is the Ultimate Matchmaker

Google I/O wrapped up on May 14th, and Google is leaning hard into its Gemini Era. Coming on the heels…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 23, 2024
20-Google-IO-2024-1
News & Trends 9 min

Google I/O 2024: What Will Search Look Like?

Google I/O 2024 is in the books – all I can say is that I’m very excited. There are some…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 17, 2024
A graphic that says March 2024 Algorithm Impact
News & Trends 10 min

March 2024 Google Algorithm Impact

Change is the only constant in digital marketing, and Google’s algorithm updates are a prime example. The latest major shake-up,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 30, 2024

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News & Trends 1 min

Are People Really Using ChatGPT Instead of Google?

On X, I’ve seen people post about how they are starting to use ChatGPT more and more. Many of these…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 1, 2024
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News & Trends 19 min

Retail Reveal: Retail Trends and Fears in 2024

Large or small, retail operations must stay ahead of industry trends to survive. And 2023 was a big year in…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 6, 2024
Generation-Alpha-002
News & Trends 11 min

Alpha Generation: Marketing Tips for Targeting Gen Alpha

Have you wondered how every generation introduces new customs, behaviors, and cultural phenomena that shape the world as we know…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 7, 2024
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News & Trends 18 min

Preparing for Google’s Search Generative Experience (SGE): 5 Tips for Success in the New AI Era of Search

This post was written bv Nikki Lam, Senior Director of SEO at NP Digital. SGE will be one of the…
Nikki Lam
Nikki Lam SVP of SEO
Nov 8, 2023
How-We-Produced-61-percent-Revenue-Growth-in-a-Down-Market-HighRes
News & Trends 1 min

How We Produced 61% Revenue Growth in a Down Market

I’m not here to tell you whether we are in a recession or not. But I think we can all…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 9, 2023

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from Small Business to Enterprise

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