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Digital Marketing Blog

SEO 1 min

Why Your Brand Name is the Best SEO Hack You’ve Got (And What that Means for Your Bottom Line)

Sometimes, SEO doesn’t work out so well. You join the army of SEOs to climb through the rankings, drive traffic,…
Content 2 min

A Business Owner’s Guide to Blowing Up on Reddit (Without Pissing Everyone Off)

Who wants to spend marketing time and money on Reddit only to make everyone mad? That’s right. No one. No…

How to Find New Customers Using These 9 Google Analytics Reports

The top challenge that marketers face is generating traffic and leads to their website. And the second greatest challenge they face…
Marketing 1 min

How to Grab Attention Using Fear (Without It Blowing up in Your Face)

Fear-based marketing strategies are controversial. Just like most other marketing tactics, they can either work extremely well or blow up…

How to Pick the Right Analytics Attribution Model When There’s No Right Answer

Marketers have plenty of options. Actually, marketers might have too many options. Facebook Ads, organic search, AdWords, and content creation…

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Paid Ads 1 min

Display Ads vs. Search Ads: When to Use Each to Get the Best ROI

  Digital advertising is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new…
CRO / UX 13 min

The Homepage is Dead: How to Personalize Pages to Each Unique Visitor

Email personalization is huge for a reason. It makes your clients feel like you want to develop a lasting relationship with…
SEO 2 min

5 SEO Formulas That’ll Kickstart Your Rankings

So, you want to kickstart your rankings? Well, it’s hard to blame you. Few things in the marketing world are…

Why ‘Last Touch Attribution’ is Lying Directly to Your Face

Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your…
Paid Ads 1 min

Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More)

When bidding for terms on Google AdWords, there is always a single metric that gets people hung up. More often…

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Tools & Tech 2 min

Don’t Publish a Single Blog Post Without These 9 HTML Tags

Understanding basic HTML is absolutely necessary if you’re running a blog. If you didn’t already know, HTML stands for Hypertext…

How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)

Data is the cornerstone of digital marketing results and producing great campaigns for the future. The more traffic you get,…
Content 2 min

The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included)

Headlines are the biggest factor that determines whether someone clicks on your content or your competitor’s. If your headline isn’t…
Content 1 min

Why Your Best Blog Posts are Also the Oldest (And How to Get More Out of Them)

Just like you regularly clean your home, you should regularly clean up your old content. Why? Because old content brings…
SEO 2 min

SEO Cheat Sheet: Steal Your Competitor’s Rankings, Traffic, and Leads

Search engine optimization isn’t an easy task. There are hundreds, if not thousands, of ways to get more organic traffic…

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from Small Business to Enterprise

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