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Digital Marketing Blog

How Marketers Are Spending Their Budget in 2025 v2 – Neil Patel by NP Digital
Marketing 1 min

How Marketers Are Spending Their Money in 2025 (We Asked 11,093 Marketers)

With inflation slowly coming down and many geopolitical changes, we were curious to see how companies plan to adjust their…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 18, 2024
Zero click searches 012
AEO / GEO 11 min

Zero Click Searches & How They Impact SEO

A lot of searches don’t end with a user clicking a website. Instead, users conduct a Google search, find the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 7, 2024
A graphic that says "Understanding Keyword Match Types for Effective Google Ads Campaigns."
Paid Ads 10 min

Understanding Keyword Match Types for Effective Google Ads Campaigns

Are your ads not getting a lot of traffic or the kind of traffic that converts? It might be a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 6, 2024
A graphic that says "Develop Your Brand's Tone of Voice."
Marketing 13 min

Develop Your Brand’s Tone of Voice

Have you ever read an email, social media message, or landing page and said to yourself, “Yeah, this brand really…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 4, 2024
A graphic that says "Nostalgia Marketing & How It Works."
Marketing 11 min

Nostalgia Marketing & How It Works

Have you ever smiled at an old commercial or recognized a theme song from your past? That’s nostalgia marketing at…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 31, 2024

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There are 3 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to your customers' thoughts

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The AI Visibility competition begun.
Are you playing to win

Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
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LIVE on June 30 | 8am PDT
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Marketing forecasting has become significantly more complex. In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
A graphic that says "Find Seasonal Keywords to Improve Your SEO Strategy."
SEO 13 min

Find Seasonal Keywords to Improve Your SEO Strategy

Quick: What time of the year is it? Is the World Cup on? Is it Christmas? Is it summertime? I’m…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 28, 2024
A graphic that says Understanding Ad Impressions.
Paid Ads 9 min

Understanding Ad Impressions

Ad impressions are a key metric in digital advertising. At the simplest level, this measurement represents how many times your…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 22, 2024
A graphic that says August 2024 Google Algorithm Impact
News & Trends 8 min

August 2024 Google Algorithm Impact

In August, Google did it again.  Can you guess what I’m talking about? Yep, the search engine giant rolled out…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 21, 2024
A graphic that says URL slugs and why they matter for SEO.
SEO 8 min

URL Slugs & Why They Matter for SEO

Wondering why your URLs aren’t helping your SEO efforts as much as you thought? The answer might be hiding in…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 18, 2024
A graphic that says "Search Engine Positioning: What Is It and How To Improve It.
SEO 9 min

Search Engine Positioning: What Is It & How To Improve It

You’ve spent ages building your website and optimizing your content
 only to find it languishing on the second page of…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 17, 2024

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alternative search engines 003
SEO 17 min

Search Engines to Use Other Than Google

Worldwide, Google accounts for 90% of the market share for search engines. It’s the default option for most Internet users,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 15, 2024
A graphic that says "Understanding Shoppable Ads and How To Run Them."
Paid Ads 12 min

Understanding Shoppable Ads and How to Run Them

Ever scroll through social media, see a product you like, and wish you could buy it right there without leaving…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 14, 2024
A graphic that says "Improve Your Google Ads Quality Score."
Paid Ads 12 min

Improve Your Google Ads Quality Score

Struggling to figure out why your Google Ads (formerly Google AdWords) aren’t performing as well as you’d hoped? It might…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 13, 2024
A graphic that says "A Guide To Google Looker Studio for Better Reporting."
Data & Analytics 17 min

A Guide to Google Looker Studio for Better Reporting

Google Analytics is a great tool for recording what people do on your website. But it isn’t always the best…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 12, 2024
A graphic that says "What is Digital Out of Home Advertising?"
Paid Ads 10 min

What Is Digital Out-of-Home Advertising?

Have you seen those dynamic digital ads on billboards, bus stops, or urban screens? That’s digital out-of-home advertising (DOOH). Wondering…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 11, 2024

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from Small Business to Enterprise

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