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Digital Marketing Blog

Marketing 11 min

How to Lower Your Company COGS

Increasing sales isn’t necessarily the best way to improve your bottom line. A better solution may be to reduce your…
Paid Ads 11 min

How to Target Generation Z Through Paid Ads

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a…
Paid Ads 11 min

How Much Do Twitter Ads Cost?

With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the…

How to Target Tourists Through Paid Ads

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true.…
Tools & Tech 18 min

30 Social Media Tools That Experts Use to Streamline Their Marketing

With more than 3.7 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media…

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Paid Ads 11 min

How to Target Millennials Through Paid Ads

Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of…
Tools & Tech 11 min

5 Resources to Build Your App Idea

Considering building an app? You’re in good company.  The mobile app industry is expected to be worth more than $407…
Tools & Tech 10 min

When Should You Use Progressive Web Apps?

The age of the smartphone opened up a whole new window for businesses to connect with their customers in an…
Content 7 min

Should I Outsource My Blog? 5 Questions to Help You Decide

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress…
Influencer 10 min

How to Integrate Paid Ads With Influencer Campaigns

How can you take your influencer campaign to the next level? You may want to include another angle, such as…

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Paid Ads 10 min

How Much Do Google Ads Cost?

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising: How much do Google…
Paid Ads 8 min

How Much Do Bing Ads Cost?

If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and…
Marketing 11 min

How to Get Podcast Sponsors

Let’s be honest: It’s tough-going running a podcast. From content generation to editing, there’s a considerable amount of effort involved.…

How to Use Data Visualization in Your Content to Increase Readers and Leads

Have you heard of data visualization? Even if you don’t know the term, you’ve probably seen some examples. Data visualization…
CRO / UX 10 min

A Straight-Forward Guide to Funnel Optimization

You’ve created a funnel, but it’s not working. Now what? If you thought you could set it and forget it,…

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from Small Business to Enterprise

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