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Digital Marketing Blog

Paid Ads 11 min

What is Comparative Advertising?

Did you know that the average American sees over 5,000 ads per day? That’s a tremendous amount of content to…
Paid Ads 9 min

A Complete Guide to Improving ROAS (Return on Ad Spend)

When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or…
Marketing 10 min

5 Marketing Ethics to Follow on Social Media

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters…
Ecommerce 10 min

5 Examples of E-Commerce Pop-Up Shops

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Modern…
CRO / UX 10 min

7 Ways to Measure Your Website’s UX

User experience (UX) is an essential element of website design and management, and it might impact more than you realize. …

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Social Media 13 min

How to Monetize YouTube Videos

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in…

How to Optimize Your Videos Through YouTube Analytics Data

What if I told you there was a way to reach an audience larger than the one Netflix has through…
Marketing 11 min

What is Psychometric Profiling for Marketing?

Here’s a question for you: How well do you know your customers?  I ask because the better you understand your…
Lead Gen. 18 min

20 Questions for Faster and Better Lead Qualification

You can attribute a lot of great relationships to perfect timing. This is especially true for sales. That’s why you…

What Are Google Web Stories?

People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable…

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Paid Ads 10 min

How to Identify Your Ideal Target Markets for Paid Campaigns

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing.  It isn’t. What’s…
Ecommerce 11 min

A Seller’s Guide to Etsy

When Etsy first launched, its primary focus was independent crafters. However, Etsy gradually changed its approach and allowed larger businesses…
SEO 9 min

What is Passage Indexing & What Does it Mean for SEO?

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a…
Digital PR 12 min

4 Link Building Campaign Tips That Work

It’s no secret that link building campaigns are critical to ranking organically. If you want better search engine rankings, you…
Social Media 10 min

5 Unique Marketing Features of Vimeo

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands…

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