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Digital Marketing Blog

A graphic that says "How to conduct a content audit" 2025 update.
Content 14 min

How to Run a Content Audit (2025 Update)

Struggling to keep track of all the content on your website? You’re not alone.  But the truth is that the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 23, 2025
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Industries / Franchises 13 min

Getting Started With Education Marketing

The global education sector is set to reach $10 trillion in value by 2030, powered by growth in developing markets…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 18, 2025
A graphic that says "Ethical AI Content Creation: How NP Digital Navigates Challenges and Opportunities in 2025"
Content 13 min

Ethical AI Content Creation: How NP Digital Navigates Challenges and Opportunities in 2025

Artificial intelligence has transformed content marketing, helping businesses streamline workflows and scale content production.  With the rise of generative AI…
Chad Gilbert
Chad Gilbert Vice President, Content Marketing
Jan 17, 2025
URL Parameters 002
SEO 7 min

A Complete Guide: URL Parameters for SEO

Have you ever wondered how websites know what to show when you search for a specific piece of content or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 15, 2025
Calls to action 002
CRO / UX 15 min

Understanding Calls to Action & Their Importance in Marketing

Struggling to convert your website visitors into customers? Many small businesses overlook one of the most powerful tools in their…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 14, 2025

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LIVE on June 30 | 8am PDT
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Marketing forecasting has become significantly more complex. In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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Get instant, raw search insights,
direct from the minds of your customer

There are 3 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to your customers' thoughts

Create better content now
Get instant, raw search insights,
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The AI Visibility competition begun.
Are you playing to win

Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
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Marketing 19 min

Tips for Building Your Marketing Career

You’ve read the books, watched the videos, and are ready to dive into marketing. But landing your first role? That’s…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 10, 2025
Amazon Retail Ad Network 002
Paid Ads 4 min

Revolutionizing Retail Media: Amazon’s Game-Changing Ad Service 

The TL:DR  Amazon’s Retail Ad Service announced in beta at CES on January 8th, 2025, democratizes retail media by enabling…
David Hutchinson
David Hutchinson VP of Marketplaces
Jan 9, 2025
A graphic that says "Paid Social Media Advertising: Why It's Pay To Play."
Paid Ads 17 min

Paid Social Media Advertising: Why Social Is ‘Pay to Play’

Organic social media reach on popular platforms like Facebook (2.6% reach) and Instagram (4% reach is declining rapidly. With these…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 8, 2025
A graphic that says Apple App Store Optimization (ASO)
ASO 11 min

Apple App Store Optimization (ASO)

With over 1.8 million apps available on the Apple App Store, standing out requires more than a great product—it demands…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 7, 2025
search everywhere optimization
SEO 13 min

Search Everywhere Optimization: The New SEO

The search landscape is fracturing.  Google is no longer always the first place people go for answers. They’re increasingly turning…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 6, 2025

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app store optimization 003
ASO 20 min

The Complete Guide to App Store Optimization (ASO)

Ready to launch your app? Great, but with millions of them across major stores, getting discovered is one of the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 3, 2025
A graphic saying "The Impact of SEO and ASO in The Play Store.
ASO 13 min

The Impact of SEO and ASO in The Google Play Store

Google Play is the biggest app store in the world, with almost 2.3 million apps available compared to the App…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 3, 2025
ad personalization 010
Paid Ads 19 min

Ad Personalization and How to Use It In Paid Search

80% of consumers are more likely to buy from brands that create personalized experiences.  Personalized advertising is essential for paid…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 2, 2025
app reviews 007
ASO 12 min

Improve Mobile App Reviews & Ratings

Is your mobile app as good as you think it is? I’m asking because app reviews and ratings matter. They…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 1, 2025
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CRO / UX 16 min

Guide to Creating & Optimizing High-Converting Landing Pages

Do you ever wonder what the big secret is behind landing page optimization? I expect every online marketer does at…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 29, 2024

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