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Digital Marketing Blog

10 Ways Data Mining Can Help You Get a Competitive Edge

Far too many companies that I consult with sit on loads of good customer data
and do nothing with it. It’s…
Tools & Tech 11 min

17 Little Known Social Media Tools You Should Be Using (and Why)

Today, social media is everywhere. It’s in our homes, businesses, places of worship, and schools. Everywhere you look people are…
Marketing 6 min

How Netflix Measures You to Maximize Their Revenue & How It Can Help Your Business

Are you a Netflix subscriber? Well if you are, I bet I can guess how long you’ve been a customer……
Social Media 8 min

Help Customers Find You: How to Use Keywords on Your Social Networks

Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered…
SEO 9 min

How User Personas Can Improve Your SEO Strategy

User personas are fictional characters which are typically used in the user-centered design process to represent the different user types…

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SEO 7 min

Content Scrapers – How to Find Out Who is Stealing Your Content & What to Do About It

If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites…
Tools & Tech 15 min

12 Great Ways to Use Your Business Blog’s RSS Feed

If you have a blog on your website, then you probably have an RSS feed which gives you lots of…
SEO 17 min

Natural Link Building 101

Link building is one of the most important things you can do in terms of off-site search engine optimization. As…
Content 12 min

The Beginner’s Guide To Content Marketing

Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their…
Social Media 9 min

Search Engine Marketing vs. Social Media Marketing: The Showdown

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary…

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The Analytics That Matter To Facebook

Analytics is the key to great business decisions. But is it possible to rely on data too much? According to…
Social Media 5 min

How to Successfully Outsource Social Media for Your Business

Previously we have discussed the importance of branding and building authority through social media through using a hands on approach.…
Marketing 1 min

The Art of Color Coordination

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for…
Marketing 11 min

How Apple Changed the World – 4 Core Marketing Strategies of the Tech Icon

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years,…
CRO / UX 1 min

The Anatomy of an Effective Homepage

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care,…

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