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Digital Marketing Blog

Paid Ads 9 min

The Secret Side of Google AdWords: Video Ads

If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of…

How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions

In 2006 Netflix announced the Netflix Prize, a competition for creating an algorithm that would “substantially improve the accuracy of…
Ecommerce 9 min

9 Ways to Make the Payment Process Easy for Online Customers

Making it as easy as possible for your customers to pay is essential for increasing conversions and sales. This is…

12 Different “SaaSy” Pricing Strategies

From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive. Some of the most…
Content 7 min

5 Easy to Use Tools to Effectively Find and Remove Stolen Content

If you have a blog, write articles for content websites, or manage an online magazine, chances are you’ve had, or…

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Social Media 19 min

50 Ways Social Media Can Destroy Your Business

Social media is a good thing. There’s absolutely, positively no doubt about that. Except when it’s a terrible thing, of…
Marketing 7 min

A Simple Framework for Creating a Viral Video

Do you ever wonder what it takes to create a viral video? Do you want your video content to spread…
Influencer 8 min

50 Inspiring Quotes from 50 Top Social Media Power Influencers

In case you missed it, Haydn Shaughnessy (Forbes Contributor) put together an epic list in April, labeled, “The Top 50…
SEO 16 min

50 Reasons Your Website Deserves to Be Penalized By Google

Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest…
CRO / UX 62 min

100 Conversion Optimization Case Studies

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released…

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Content 11 min

7 Lessons Apple Can Teach Us About Persuasive Web Content

Let’s admit it. We’d love for people to line up to buy our products on launch day. But the hard…
CRO / UX 7 min

3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates

As a died-in-the-wool geek, I stand ever ready to defend my personal preferences in superheroes as if they were objective…
Ecommerce 5 min

Why Most Online Shoppers Don’t Make it Past the First Step of Checkout

The first step of your checkout sets the tone for the entire checkout experience. It’s when you’re supposed to put…
Marketing 13 min

Truth Will Out – Why Authenticity is the Key to Growing Your Business

Authentic businesses inspire and prosper. A bold statement – but one that is very hard to argue with. You might…
Social Media 19 min

How to Master Social Customer Acquisition

We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see…

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