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Digital Marketing Blog

Marketing 6 min

7 Ways to Get The Sales Team to Use Your Marketing Content

The evolution of content marketing as a discipline has made content creation a core marketing function. At the top of…
Paid Ads 2 min

Beginner’s Guide: 4 Essential Steps to Flawlessly Execute Paid Marketing Campaigns

Create your own content calendar. Publish more frequently. Guest blog on authority websites in your niche. Build contextually relevant authoritative…
Digital PR 2 min

Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer)

Question: Is guest blogging the best inbound marketing strategy? Answer: Yes. But don’t take my word for it. Let me…
Paid Ads 6 min

How to Take Full Advantage of Facebook’s Custom Conversions

As you all [hopefully] know, the conversion pixel is completely being replaced by the Facebook pixel in the first half…
CRO / UX 2 min

CRO vs SEO: Which One Should You Focus on Right Now?

Isn’t it an amazing feeling to see a surge in your website traffic? Be it a spike due to one…

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CRO / UX 11 min

How Live Chat on Your Website Can Maximize Conversions

Live chat is the ultimate sales hack. It’s a big call, but I stand by it. The reason is simple.…
Social Media 2 min

How to Integrate Email Marketing With Your Social Media Efforts

“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said. But, then the new…

How to Use Google Analytics to Help Shape Your Marketing Strategy

If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available…
Ecommerce 1 min

6 Clever Ways to (Ethically) Boost Ecommerce Store Sales

With sites like Shopify making it easy for people to start up their own ecommerce store, you might have recently…
Content 2 min

The Uncensored Guide to Promoting a Blog Post

Writing great content is often not enough. You need to know how to promote that great content, too.    If you…

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Email 2 min

Email Marketing Case Studies: How 4 Companies Increased Their Open Rates

Out of all the digital marketing channels at our disposal, email is the most powerful. Whether you’re a B2B or…
Marketing 2 min

10 Ways to Make Customers Fall in Love with Your Business

If you want a successful online business these days, it’s not enough to simply close the sale. You’ve got to help…
SEO 2 min

6 Dreadful Design Mistakes That’ll Ruin Your SEO

Artists hate constraints. It’s because their profession has crafted an image of being ‘free’. It’s believed that only without boundaries…
CRO / UX 3 min

Emoji Marketing: How to Use Emoticons to Significantly Increase Your Conversions

They’re everywhere. Our obsession with them started with mobile phones while sending/receiving text messages.  They gravitated towards social media and now…
Marketing 14 min

5 Marketing Processes You Should Seriously Consider Automating

Marketing technology is moving at a rapid pace that is enabling businesses to reach more potential customers and better engage…

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from Small Business to Enterprise

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