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Digital Marketing Blog

Social Media 2 min

How Brands Can Take Advantage of Snapchat (Infographic)

Sometimes it’s the craziest ideas that take off. A social network where users send and read 140 character messages. An…
Content 2 min

How Often Do You Need to Blog? 5 Simple Steps That’ll Help You Know

One of the biggest blogs in the world, Huffington Post, got its start by publishing one blog post every 58…
Content 8 min

7 Copywriting Hacks Based in Psychology

Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They…
CRO / UX 2 min

16 Hacks That’ll Get Your Call-to-Action Buttons Clicked

Visitors who don’t click don’t convert. And, without those clicks on your call-to-action buttons, you’re not going to get subscribers,…
Marketing 2 min

Comparing the ROI of Content Marketing and Paid Advertising

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to a content marketing ROI strategy? I…

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SEO 2 min

How to Create a Spectacular 404 Error Page (with 12 Examples)

It’s exciting to see a consistent stream of new visitors to your website. It indicates that people are liking and…
Content 3 min

Why Content Goes Viral: 7 Insights Learned from Analyzing 100 Million Articles

Can you trust the results from an analysis of 100 million articles? Considering that the sample size is so huge,…
CRO / UX 7 min

How to Get Customer Feedback from Mobile Users

Customer feedback can help you understand what features to add, what features to get rid of, and where to direct…
Paid Ads 13 min

Increase Your Google Ads ROI With These 5 Tips

If you’re a diehard Google Ads campaign manager like me, then you’re always searching for an edge you can use…
Influencer 6 min

How Influencer Outreach Can Revive Your Content Marketing Strategy

91% of all B2B marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more…

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Paid Ads 2 min

New to AdWords? Avoid These 10 Common Budget Killing Mistakes

What’s the scariest thing for a small business owner to pull the trigger on? I bet pay per click (PPC)…
Paid Ads 2 min

5 Steps to Creating a Profitable Facebook Advertising Campaign

Almost all Internet users do two things on a regular basis: They use search engines. They use Facebook. As a…
Social Media 2 min

5 Tried and Tested Lessons on Growing a LinkedIn Group

LinkedIn has over 660 million members. It would be an understatement to say that LinkedIn represents a massive media marketing…
SEO 5 min

How Much Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the…
Content 2 min

Transform Your Blog Posts: 6 Open-Ended Questions That’ll Help You Create Better Content

What role does an open-ended question play in helping you create the right blog posts and encouraging audience engagement? Not much, right? …

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