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Marketing

Illustration of a rating scale with various faces and text that reads "Improving Customer Satisfaction: What to Know and What to Do."
Marketing 11 min

Improving Customer Satisfaction: What to Know and What to Do

Competition is getting tougher by the day. Customer satisfaction is what will set you apart. But how do you earn…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 19, 2025
Illustration of various marketing tools and text that reads "What Works in Integrated Marketing Communications Today."
Marketing 15 min

What Works in Integrated Marketing Communications Today

Brands that execute on an integrated marketing communications (IMC) strategy provide their customers with a more predictable, enjoyable, and worthwhile…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 17, 2025
Illustration of a hand reaching for a shampoo bottle and text that reads "Brand Loyalty: A Practical Guide for Long-Term Growth."
Marketing 13 min

Brand Loyalty: A Practical Guide for Long-Term Growth

Why do some customers keep buying from the same brands despite having plenty of alternative options? It’s not about offering…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 17, 2025
Illustration of different brand logos and text that reads "Rebranding: How to Do It Right (Without Wrecking What You’ve Built)."
Marketing 11 min

Rebranding: How to Do It Right (Without Wrecking What You’ve Built)

Rebranding is risky. If you mess it up, you confuse your audience. If you do it right, you build a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 16, 2025
Illustration of someone working on a computer and text that reads "The Best Account-Based Marketing Tactics for Driving Pipeline and Revenue."
Marketing 13 min

The Best Account-Based Marketing Tactics for Driving Pipeline and Revenue

Most marketers say they’re doing ABM. But most ABM programs don’t move revenue. They’re slow, misaligned, or bloated with the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 16, 2025

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LIVE on June 16 | 8am PDT
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

AI search is changing how customers discover brands. In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 16</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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The AI Visibility competition begun.
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Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
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Get instant, raw search insights,
direct from the minds of your customer

There are 3 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to your customers' thoughts

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Illustration of a website design with text that reads "Website Cost: Professional Design vs. DIY."
Marketing 12 min

Website Cost: Professional Design vs. DIY

If you’re looking to get a new website for your small business, you’re probably asking one key question: how much…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 9, 2025
Illustration of a wheel with 4 Ps and text that reads "4 Ps of Marketing: Definition, How-To & Examples."
Marketing 10 min

4 Ps of Marketing: Definition, How-To & Examples

In an age of marketing misinformation, the 4 Ps are more important than ever.  The “marketing mix” (made up of…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 2, 2025
Illustration with a checklist and text that reads "Performance-Based Marketing: Where to Start and How to Budget Smart."
Marketing 12 min

Performance-Based Marketing: Where to Start and How to Budget Smart

I recently came across a thread from a local service business owner making about $1M in annual revenue. They shared…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 28, 2025
Illustration of a person standing next to a funnel with text that reads "Marketing Funnel: Stages, Tactics & Mistakes to Avoid."
Marketing 13 min

Marketing Funnel: Stages, Tactics & Mistakes to Avoid

Wonder why your marketing and advertising campaigns aren’t delivering conversions? Your offer is solid, your creatives are on brand, and…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 27, 2025
Illustration with a magnet and magnifying glass and text that reads "Find Your Target Audience: 6-Step Framework & Examples."
Marketing 12 min

Find Your Target Audience: 6-Step Framework & Examples

When I first started out in marketing, traffic was my number one priority.  I focused on boosting visitor numbers. Yet…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 27, 2025

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Illustration with a pie chart, pig, and coins with text that reads "Contribution Margin Ratio Explained: What It Is and How to Improve Yours."
Marketing 11 min

Contribution Margin Ratio Explained: What It Is and How to Improve Yours

Everyone loves to talk about revenue — how to grow it, scale it, and push it higher through more sales. …
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 15, 2025
Orange illustration with faces to measure happiness and text that reads "Satisfaction Guarantee: Pros & Cons (+11 Examples to Follow).
Marketing 11 min

Satisfaction Guarantee: Pros & Cons (+11 Examples to Follow)

“Satisfaction guaranteed or your money back.” “Try before you buy.” “Find a lower price and we’ll match it.” A customer-friendly…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 27, 2025
Orange illustration with text that reads "65 Marketing Statistics to Guide Your Strategy & Budget."
Marketing 11 min

65 Marketing Statistics to Guide Your Strategy & Budget

Whether you’re building a marketing strategy from scratch or you’re updating an existing plan, marketing statistics can help. They highlight…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 24, 2025
Brand vs Nonbrand keywords
Marketing 7 min

Understanding Brand vs Nonbrand Keywords

When it comes to digital marketing, keywords are the backbone of your strategy. But not all keywords function the same…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 7, 2025
global expansion strategies 002
Marketing 7 min

Conquer the World: Proven Strategies to Expand Your Brand Internationally

Expanding internationally isn’t just an opportunity—it’s a strategic necessity for companies looking to scale beyond the limits of their domestic…
Caio Beleza
Caio Beleza Head of International Growth
Feb 13, 2025

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