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AEO / GEO 14 min

LLM Optimization (LLMO): How to Rank in AI-Driven Search

You’re not alone if you’ve noticed your organic traffic dipping while your content continues to rank. And you’re not imagining…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 26, 2025
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AEO / GEO 9 min

GEO vs SEO: Understanding the Differences

If you have been working in digital marketing, you already know how much hinges on showing up in search. For…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 25, 2025
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AEO / GEO 11 min

What Is Generative Engine Optimization (GEO)?

If you’ve noticed your organic traffic shrinking even though you’re ranking well, you’re not imagining it. AI-driven engines like ChatGPT,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 23, 2025
A graphic that says "Where Did My Traffic Go? Winning In The Age of AI Overviews."
AEO / GEO 10 min

Where Did My Traffic Go? Winning In The Age of AI Overviews

Is the number of clicks on your top-ranking content starting to slip? It’s time to find out where your traffic…
Matthew Santos
Matthew Santos Chief Product Officer
Aug 19, 2025
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AEO / GEO 13 min

What Is GPTBot, and Should You Block It?

If you’ve published content online recently, there’s a good chance GPTBot has already crawled it. GPTBot is OpenAI’s web crawler…
Jenny Haskins
Jenny Haskins SEO Strategist
Jun 18, 2025

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LIVE on July 28 | 8am PDT
Email Marketing in the AI Era: Personalization, Automation & Deliverability

Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>July 28</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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The AI Visibility competition begun.
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Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
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AEO / GEO 11 min

Zero Click Searches & How They Impact SEO

A lot of searches don’t end with a user clicking a website. Instead, users conduct a Google search, find the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 7, 2024
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AEO / GEO 10 min

Everything You Need To Know About AI Overviews

Just when we’ve recovered from the March 2024 core update, Google hits us with another major change. AI Overviews, Google’s…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 28, 2024
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AEO / GEO 9 min

What Is SGE and How to Adapt Your SEO Strategy

The digital marketing landscape is on the brink of a seismic shift, courtesy of something called SGE, or Search Generative…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 9, 2024
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AEO / GEO 6 min

Impact of Google SGE: 31% of Marketers Predict Detrimental Effects

When Google initially announced the use of generative AI in search in May 2023, there was a wave of panic…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 16, 2024
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AEO / GEO 16 min

Generative AI in Search

This article was written by David Shapiro. On May 25, Google opened access to new generative AI capabilities to select…
David Shapiro
David Shapiro SVP of Earned Media
Jun 28, 2023

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AEO / GEO 1 min

How ChatGPT, Bard, and AI Will Impact Search

It’s so funny how many people are concerned about ChatGPT and Bard. Not necessarily from a content creation standpoint but…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 11, 2023