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Digital Marketing Blog

Social Media 18 min

Facebook Watch for Marketers

Facebook Watch continues to evolve. While the platform is dialing back on scripted content, millions of Meta users still use…
Tools & Tech 11 min

How to Read Website Source Code

Underneath all the images, text, and calls to action on your website lies your webpage source code. Google and other…
Content 33 min

103 Ways to Find New Content Ideas

As the author of thousands of blog posts, one question I often get is: How do you think of new…
CRO / UX 12 min

What The Highest Converting Websites Do Differently

Getting looks but no sales? Let’s turn those window shoppers into buyers – and at a high rate. Use conversion…
Marketing 16 min

The Complete Guide to Online Customer Research

Are you looking for a new way to understand your customers? Do you know where they spend their time online,…

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Email 10 min

Getting Started with Behavioral Email Marketing

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or…
Marketing 11 min

How to Create a Customer Journey Map (w/Examples)

Creating a customer journey map is enough to make even the best marketers freeze in their tracks and realize how…
Marketing 14 min

Survey Questions for Market Research – with Examples

Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want…
Paid Ads 17 min

How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)

As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In…
CRO / UX 16 min

What is A/B Testing? A Beginner’s Guide

No matter how much research you do, not every marketing campaign will get positive results. That’s why A/B testing is…

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Social Media 17 min

12 Essential Open Graph Meta Tags for Facebook and Twitter

Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s…
Paid Ads 11 min

How to Track the ROI of Your Online Advertising Campaigns

You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you…

Customer Experience Analytics: Measure What Works and Make Improvements That Last

Do you want a simple way to refine your customer experience? Then look at your CX analytics. The data doesn’t…
Paid Ads 13 min

Benefits of Paid Advertising: Drive More Conversions in 5 Easy Steps

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become…
Lead Gen. 13 min

How to Convert Blog Readers to Leads

Is blogging important when it comes to lead generation?  It is—in fact, it’s crucial.  Take a look at the stats…

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