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Digital Marketing Blog

Marketing 9 min

How to NOT Break the Law in Marketing: Copyrights, CAN-SPAM, Fair Use

Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing…
Tools & Tech 10 min

The Marketer’s Guide to Slideshare

The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way…
Social Media 9 min

The 10 Elements of a Successful Social Media Profile

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and…
Content 12 min

How to Create Ultimate Guides to Drive Leads, Traffic, and Conversions

Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple. They can be…
Email 12 min

How to Utilize Automated Email Marketing

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment,…

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Social Media 8 min

The Marketer’s Guide To Medium

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it,…
Content 11 min

The 10 Ingredients of Great Content Writing

Content writing can be difficult. Just consider these numbers. An astonishing 98 percent of all marketing teams say written content…
Marketing 9 min

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

If you want to succeed in business, you need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a…
Marketing 10 min

How to Create an Authentic Brand Story that Actually Improves Trust

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and…
Content 7 min

Should I Outsource My Blog? 5 Questions to Help You Decide

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress…

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SEO 15 min

How to Know If Your SEO Firm Is Hurting You with Black Hat Techniques

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust…
CRO / UX 10 min

7 Ways to Measure Your Website’s UX

User experience (UX) is an essential element of website design and management, and it might impact more than you realize. …

Which Call Tracking Metrics Are Important?

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes…
Marketing 11 min

6 Advantages of Hyperbolic Discounting

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a…
Marketing 9 min

7 Strategies for Getting More Customer Testimonials (And What to Do With Them)

Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a…

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from Small Business to Enterprise

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