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Digital Marketing Blog

Paid Ads 9 min

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only…
Content 1 min

5 Content Marketing Tactics for Picking Topics and Setting Goals

Hopefully, you’re one of the 42% of content marketers who document their content marketing strategy. Which means that, before you…
Paid Ads 2 min

Seasonal Trends: How to Adjust Your PPC Campaign For Wintertime Love and Summertime Sadness

I’ve written a lot about PPC on this blog, including the mistakes that you should avoid and recipes to convert…
SEO 2 min

Beyond Google: How to Perform SEO for Other Search Engines

You might have heard the advice to not build your business on ‘rented territory.’ Simply put, it means that over-dependency…
CRO / UX 2 min

How To Master A/B Split Testing Quickly (And Increase Conversion Rate)

In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…

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CRO / UX 11 min

5 Ways to Reinvent Customer Experiences That Will Increase Your ROI

Did you know that 17 percent of your customers could walk away from your business after just one bad customer…
Content 2 min

How to Leverage User-Generated Content to Boost Sales

Almost every day, your users create invaluable content for you. This unique, trustworthy content can get you more traffic, leads…
Tools & Tech 2 min

10 Online Marketing Tools That’ll Accelerate Growth of a New Business

Did you recently take the step of starting a new business? As exciting as this may be, it’s only natural…
Lead Gen. 7 min

Customer Data: The Solution to Lead Generation

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We…
Paid Ads 1 min

5 Simple Strategies to Effectively Target Your Followers with Twitter Ads

Once you get on the paid advertising train, you’ll soon realize that to generate a better ROI, it’s essential to…

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5 Actionable Google Analytics Reports to Improve Your Marketing Today

This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve…
Paid Ads 3 min

Insider Information: How to Set up a Google Display Campaign

If you’re building a marketing campaign and decide to advertise using Google AdWords, you might have noticed that there are a…
Content 2 min

The 4-Point Content Framework That’ll Hook Your Readers and Double Your Time on Site

Did you know that 81% of marketers want to increase their use of original written content? The problem is that…
Content 2 min

Follow These Long Form Content Examples to Boost Your Rankings

Do you remember the days when content length and quality didn’t mean much in the world of SEO and content…
CRO / UX 9 min

Data-Driven CTAs for Each Stage of Your Sales Funnel

The topic of conversion optimization often revolves around the call to action, with recommendations for improving conversions pointing to variations…

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from Small Business to Enterprise

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