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Digital Marketing Blog

CRO / UX 1 min

5 Reasons Why Mediocre Copywriting Can Crush Your Startup’s Chance for Growth

I was recently at a conference and spoke with a founder who seemingly did all the right things to grow…
Paid Ads 2 min

5 Hacks to Increase Clicks on Your Google AdWords Ads

I can tell within a matter of minutes whether or not your AdWords campaign will succeed. No, I’m not a…
CRO / UX 1 min

Universal Web Design Principles That Improve Usability And Conversion

I used to spend thousands of dollars hiring designers to create some fancy-looking web pages only to find out that…
SEO 1 min

SEO Copywriting: 5 Examples of How It’s More Than Just Adding Keywords

I get a lot of emails every day about tons of different topics. Some of the most common questions I…
CRO / UX 3 min

The 4 Main Reasons That Your Conversion Rate Is So Low

Look, I get it. You probably hate your conversion rates. And I understand. Conversion optimization is about one big thing: more revenue.…

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Tools & Tech 2 min

6 Apps to Enhance Your Instagram Pictures and Videos

If there is one app that I find myself opening more and more frequently, it’s Instagram. The attractive images and…

6 Pointless Marketing Metrics to Avoid at All Costs

Browsing through Google Analytics or any PPC platform can be overwhelming. There are more metrics than you can count. There…
Marketing 15 min

How to Grow Your Business by Expanding into New Markets

So, you want to expand your business into a new market? Nice! It means you’re doing well and you’re ready…
SEO 2 min

Here’s Why Your Cold Outreach ROI Sucks (And How to Fix It)

Fewer than 24% of cold-outreach emails get opened. That means that more than 75% of your cold-outreach emails aren’t actually seen by…
Marketing 1 min

How to Hire a Growth Hacker That Will Actually Get the Job Done

If you’re hoping to build your business, you need serious growth. But for most startups, a traditional marketer might not…

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SEO 1 min

How to Make Every Blog Article You Write Rank High in Google Search

So you’ve started blogging. It’s a great way to start building traffic, acquiring new customers, and developing brand awareness. But…
Email 2 min

High Email Unsubscribe Rate? Here’s Why That’s a Good Thing

Just how many unsubscribes is too many? Is 1% too much? Or too few? There’s no clear answer. You should…
Ecommerce 2 min

Top 7 Strategies to Optimize Your Online Store for Organic Search

What do a pair of running shoes, an electric toothbrush, and a gift basket have in common? They’re all products…
CRO / UX 1 min

22 Creative Ways to Start Increasing Sales Online Today

If you’re hoping to increase sales, you’re on the right track. Increasing sales is the key to any successful business.…
CRO / UX 2 min

How to Fix On-Site Search Errors That Are Harming Your Conversions

After months of work, you’re finally getting a steady flow of traffic to your website. Now it’s time to start…

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from Small Business to Enterprise

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