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Digital Marketing Blog

Why ‘Last Touch Attribution’ is Lying Directly to Your Face

Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your…
Paid Ads 1 min

Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More)

When bidding for terms on Google AdWords, there is always a single metric that gets people hung up. More often…
Digital PR 2 min

How to Stop Competitors from Profiting from Your Brand Searches

It’s a story from the deepest pit of ad-spend desolation. After a long and successful run with your AdWords campaign,…
Tools & Tech 2 min

Don’t Publish a Single Blog Post Without These 9 HTML Tags

Understanding basic HTML is absolutely necessary if you’re running a blog. If you didn’t already know, HTML stands for Hypertext…

How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)

Data is the cornerstone of digital marketing results and producing great campaigns for the future. The more traffic you get,…

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Content 1 min

Why Your Best Blog Posts are Also the Oldest (And How to Get More Out of Them)

Just like you regularly clean your home, you should regularly clean up your old content. Why? Because old content brings…
SEO 2 min

SEO Cheat Sheet: Steal Your Competitor’s Rankings, Traffic, and Leads

Search engine optimization isn’t an easy task. There are hundreds, if not thousands, of ways to get more organic traffic…
Email 1 min

Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It)

Your email ROI reflects the overall success of all of your email campaigns. And, on average, email marketing has the…
Content 2 min

How to Use Content Language Translation to Increase Your Traffic

Have you ever done a Google search, clicked on a website, saw it was in a different language, and then immediately…
Paid Ads 2 min

Matched Audiences: LinkedIn’s Newest Secret Advertising Weapon You’re Not Using

When Microsoft bought LinkedIn for $26 billion, everyone thought they were crazy. Up until then, LinkedIn was largely unsuccessful and they…

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Marketing 2 min

How to Construct a Profitable Webinar Sales Funnel from Scratch

You want to make sales. You want leads to flock your way faster than you can spend money on advertising.…
Tools & Tech 2 min

How to Choose Between these 5 SSL Certificates for Your Site

If you want your website to look legitimate and trustworthy, you need an SSL certificate. You especially need it if…
Local 2 min

How to Use Google Maps Promoted Pins to Drive Local Sales

Driving local sales seems to be harder than ever before. It seems like every day my neighbors are getting packages…
CRO / UX 2 min

6 Ways to Use Deadlines to Push Customers to Take Action

Getting customers to your website is a feat in and of itself. You’ve spent months creating valuable content marketing pieces…
Tools & Tech 2 min

9 Content Promotion Tools to Skyrocket Your Blog Traffic

Content promotion isn’t as easy as it sounds. You’ve just spent an entire week writing your latest blog post to…

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