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Digital Marketing Blog

How to Use the Google Analytics New Custom Audience Report For Better Remarketing

On most sites, over 90% of visitors leave without converting. That’s an estimate for all traffic to your site. As bad as…
Ecommerce 16 min

5 Crucial Factors for Success in E-commerce

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going…
CRO / UX 18 min

Landing Pages Are Overrated. Here’s Why and What You Should Do Instead

I used to hate building landing pages. I’ve certainly made mistakes and had to learn some things the hard way.…
CRO / UX 16 min

How to Measure Individual Link and CTA Clicks On Each of Your Blog Posts

Everyone wants to build a high-converting CTA for their website that makes them tons of money. But the reality is that while…
SEO 17 min

Improve Your SEO in 30 Minutes With These Google Analytics Insights

SEO is a vast topic. I’ve written countless articles about SEO over the years. In fact, if you search for…

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News & Trends 15 min

How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up

If you’re looking to take your business to the next level and help your products stand out, you can’t afford…
Marketing 17 min

Hack Your Way to 10,000 Podcast Downloads with These 15 Tips

Back in July of 2016, I started a podcast with Eric Siu called Marketing School. We’ve come a long way since then.…
Marketing 16 min

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics.…
Ecommerce 17 min

How to Rank Your E-commerce Product Pages When They Are Filled With Duplicate Content

Back in 2005, the Internet exploded with concerns about duplicate content. And then, in 2013, one of Google’s employees told us…
Social Media 19 min

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off –…

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Paid Ads 17 min

6 Google AdWords Hacks To Drive More Local Foot Traffic

Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase…
Paid Ads 20 min

21 Ridiculously Powerful Ways to Improve Your Facebook Ad Targeting

When was the last time that you searched for someone on Facebook and were shocked to discover that they didn’t…
Social Media 16 min

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and…
Digital PR 17 min

Link Building Made Simple: How to Build 61 Links Using Social Media

If you’re familiar with SEO, then you already know how important link building is. Any SEO expert knows that link…
Ecommerce 16 min

6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

The average person spends almost two hours on social every day. This comes out to five years and four months…

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