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Digital Marketing Blog

Local 9 min

Localized SEO for LLMs: How Best Practices Have Evolved

Large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find local businesses. These systems…
SEO 14 min

How to Do B2B Keyword Research Using Ubersuggest

When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play. But the answer…
AEO / GEO 10 min

What Is LLMs.txt? & Do You Need One?

Most site owners don’t realize how much of their content large language models (LLMs) already gather. ChatGPT, Claude, and Gemini…
AEO / GEO 8 min

AI Search for E-commerce: Optimize Product Feeds for Visibility

AI is reshaping how people shop online. Search isn’t just about keywords anymore. Tools like Google’s AI Overviews, ChatGPT shopping…
Influencer 11 min

Micro Influencer Marketing: How Small Creators Drive Results

Influencer marketing works because people trust people more than they trust brands.  When a creator shares a product they actually…

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Marketing 25 min

B2C Marketing Strategies: A Complete Guide

Good business to consumer marketing (B2C marketing) is the lifeblood of any consumer-facing business. Even Apple, the best-known and most…
Marketing 19 min

The Marketer’s Guide to Reddit

Reddit is an online forum that’s part search engine, part social network.  Millions of people use it to swap advice,…
SEO 17 min

FAQ Schema: A Beginner’s Guide

New technologies like AI have drastically changed search engine architecture. Gaining visibility online requires more advanced tactics than traditional SEO.…

B2B Marketing Strategies: A Complete Guide

B2B marketing often gets treated like a second-class citizen compared to B2C. But here’s the truth: business-to-business marketing is growing…

Top Tracking Issues We Help Our Clients With

You’re investing in ads and other marketing strategies, but have you ever stopped to think about the data you’re using…

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AEO / GEO 8 min

What Is ChatGPT Shopping?

You can now purchase products directly within ChatGPT. That’s right, OpenAI recently announced a new feature that turns ChatGPT into…
AEO / GEO 8 min

AEO vs GEO vs LLMO: Are They All SEO?

These days, your audience is every bit as likely to find answers through AI Overviews, generative summaries, and language models…
AEO / GEO 8 min

GEO vs AEO: What’s the Difference?

If you’ve been paying attention to SEO, you’ve seen these acronyms everywhere: AEO and GEO. They sound interchangeable. They’re not.…
Marketing 10 min

Audience Segmentation in Marketing: Definition, Types & Best Practices

If your marketing still treats everyone the same, you’re falling behind. Audience segmentation is what turns generic campaigns into personalized,…
ASO 9 min

Why Running Seasonal Use Acquisition Campaigns Will Boost Your App’s Success

The holiday season is one of the most lucrative and competitive times of the year for app marketers. With users…

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