Neil Patel

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Marketing Automation: What is it, Examples & Tools [2021]

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Marketing is important to your business.

Just call me Captain Obvious.

But as customers evolve, so does the unpredictable marketing landscape.

This means you’re likely spending more and more time trying to keep up with the latest tips and trends.

And that’s wasting your precious time that you could use for other tasks.

But what if there was a way to simplify? Or automate?

And I’m not just talking about emails.

Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming.

But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue.

Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache.

Here are 23 tools (in no particular order) that you should try out if you’re looking for new, easy ways to streamline marketing functions.

1. Use to automate more timely emails lets you send targeted messages to your customers that you can craft based on how they interact with your business.

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The best part about this tool is that it integrates with your mobile app or website so you can see data in real time and triggers actions by adding in predefined rules.

Basically, it makes personalized messages simple.

Other features include A/B testing, conversion tracking, customer profiles, and in-context conversations.

The cost is based on the size of your email list and total email credits.

For 200 people and 400 monthly email credits, is free. At 5,000 people and 10,000 monthly email credits, the cost is $50 per month.

For 15,000 people and 30,000 monthly email credits, the tool is $120 per month.

At 500,000 people (look at you) and 1 million monthly email credits, it’s $1,250 per month.

But the capability doesn’t stop there. Other pricing levels are available as well.

2. Let Constant Contact deliver powerful emails, simply, and easily

Constant Contact is an extremely useful email-marketing automation tool that has some unique features to take your marketing beyond just the basics.

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It offers Facebook fan promotion, coupons and deals, and event management.

You can also edit emails with the tool, use an autoresponder, and more.

The cost for 0 to 500 contacts is $20 per month for just email marketing and $45 per month for access to all features.

For 501 to 2,500 contacts, email marketing is $45 per month. All features are $70 each month.

2,501 to 5,000 contacts costs $65 every month for email marketing and $95 per month for full-access to features.

Email marketing for 5,001 to 10,000 contacts is $95 per month, while all features for the same amount of customers is $125 per month.

3. Generate leads, close deals, and manage your pipeline on auto-pilot with HubSpot

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HubSpot is an inbound-marketing tool with the goal of turning outbound leads into inbound ones.

It’s perfect for content marketing.

Basic pricing is $200 a month for 100 contacts. Content creation tools, content optimization, email marketing, a social media suite, and a marketing analytics dashboard are all included.

Pro-pricing is $800 per month for 1,000 contacts and is the most popular option.

Everything included in basic exists in pro, plus marketing automation, goal-based nurturing, and custom workflows.

You also get Salesforce integration, smart content, attribution reporting, user roles, A/B testing for CTAs, and A/B testing for emails.

Enterprise pricing is $2,400 per month for 10,000 contacts.

Revenue reporting, custom-event reporting, custom-event automation triggers, predictive-lead scoring, contacts and company reporting, and event-based segmentation are included.

4. Supercharge your marketing analytics automatically with Pardot

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Pardot, a Salesforce company, is a marketing automation suite perfect for boosting your revenue.

Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.

This tool is perfect for helping sales teams shorten sales cycles.

Standard pricing is $1,000 per month, and features include email marketing, in-depth prospect tracking, lead nurturing, and lead scoring and grading.

You also get ROI reporting, forms and landing pages, and standard CRM integration.

Pro pricing is $2,000 per month and includes all standard features plus advanced email analytics, email-rendering preview, and spam analysis.

Email and landing page A/B testing, advanced dynamic content, and Google AdWords integration are all included.

You also get API access, multiple scoring categories, an integrated marketing calendar, and social profiles.

Ultimate pricing is $3,000 per month and includes pro features as well as customer-user roles, custom-object integration, and API access for up to 100,000 calls per day.

It also includes a dedicated IP address and phone support.

5. Use AdRoll to automate your ad campaigns

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AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web.

With cross-device and cross-platform retargeting capabilities as well as flexible segmentation, you can provide customized experiences that dramatically improve marketing efficiency.

Key features include retargeting across devices and platforms, dynamic LiquidAds, flexible segmentation, transparent analytics, and expert optimization and conversion reporting.

AdRoll offers customized budgeting, full control over ad spend, a free 2-week trial, and no contracts or commitments.

6. Automatically nurture leads effectively with Marketo

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This marketing software lets you drive revenue with lead management, mobile marketing, and more.

Marketo is a cloud-based tool for companies large and small that not only helps build customer relationships but sustains them as well.

There are no set-up fees, and the tool comes with a free trial, so you don’t have to commit until you’re sure it’s right for you.

Their first product was “Lead Management” in 2006, but the company has grown tremendously since then and now offers a larger variety of features.

7. Automate your inbound call analytics with Dialog Tech

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Previously Ifbyphone, Dialog Tech is great for voice-based marketing automation, so that you can boost ROI with call automation and analytics.

You can optimize voice interactions with Dialog Tech’s tools by measuring your success and adjusting accordingly.

Features include keyword call-tracking, phone surveys, caller-profile data, reverse lookup, conversation analytics, in-call scoring, geolocation routing, voice broadcasts, SMS, and more.

Keyword call-tracking is a game changer for voice interactions.

Otherwise, you really have no way of tracking that kind of data over the phone yourself unless you’re manually recording calls and playing them back later.

And even then, you’d have to manually track how those customers reacted after hearing certain keywords.

Unfortunately, they don’t publish their pricing. So you’ll have to get in touch with them to get a quote.

8. Deliver personalized campaigns across multiple channels using Oracle Eloqua

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Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them.

The company was launched in 1999 with the goal of boosting lead generation.

Now, the tool has grown into an effective personalization device across various channels like email, video, and mobile.

Oracle Eloqua will give you all of the lead-management tools you need and segment your audience in specific ways to get them to buy.

Plus, you can track reports and insights into a buyer’s journey with just a few clicks.

Basic pricing for less than 10,000 contacts is $2,000 each month, while the standard plan is $4,000 every month. Contact their sales department for information about enterprise pricing.

9. Track your marketing interactions across all channels with Bizible

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Bizible closes the gap between sales and marketing.

You can maximize AdWords ROI and use multichannel tracking to get a full picture of both sales and marketing metrics.

Big features include keyword-level metrics for AdWords as well as metrics for campaigns and ad content, UTM parameters, detailed lead history, custom reports, and integrations.

According to, the cost is $500 per month for one AdWords account, $1,000 per month for up to 5 AdWords accounts, and $2,000 per month for unlimited AdWords accounts.

10. Let Act-On seamlessly nurture your inbound and outbound leads

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Act-On’s cloud-based platform lets you connect inbound and outbound leads to manage your nurturing programs. There are tons of other helpful features too, like landing page design.

With this tool, you can take your revenue to the next level.

The company was founded in 2008 and first sold software through Cisco exclusively.

The professional package starts out at $900 per month for 2,500 active contacts, 3 marketing users, and 50 users in sales. You’ll get 30,000 API calls-per-day.

Enterprise pricing is $2,000 per month for 2,500 active contacts, 6 marketing users, and 100 sales users. You’ll also get 30,000 API calls-per-day with this feature.

11. Automate the customer journey with LeadSquared

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LeadSquared, founded in 2012, helps small and medium companies align their marketing and sales efforts.

Capture leads from inbound email, online campaigns, phone calls, your website, chat, and more with this tool.

LeadSquared offers a free trial, and pricing for automation plans start out at $200 for the basic package (5,000 contacts).

The cost is $600 for the standard one (25,000 contacts), and $1,800 for the enterprise package (100,000 contacts).

12. Automate your marketing materials using Bremy

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A Solution Dynamics product, Bremy provides online multi-channel publishing services and products.

Bremy will let you configure a customized digital package of email newsletters, database publishing, video proofing, and more.

Key features include streamlined video proofing with multi-user collaboration, advanced digital-asset management, and streamlined publication creation and modification.

Bremy also offers custom-targeted email campaigns and populated templates.

You’ll have to get in touch with Solution Dynamics for Bremy pricing since these details are only available upon request.

13. Get CRM, sales, and marketing tools automated together with Keap

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Keap (formerly Infusion Soft) is for you if you want to get organized, increase sales, and save time.

And don’t we all?

If you’re a small business owner or blogger, this tool is perfect for you.

Keap makes it simple to create a new sales or marketing strategy and execute it so that you can capture and close sales more quickly.

Save time by automating repetitive tasks like follow-ups, billing, contact management, and payments.

Pricing starts at $99 for 500 contacts and 2,500 emails per month.

The Essentials Package is $199 per month for 12,500 emails each month.

The Complete Package is $299 per month for 50,000 emails per month.

14. Grow, engage, and acquire customers with Genoo

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Genoo helps you boost the success of your marketing plans.

Capture lead forms, profile customers, and create new landing pages to drive results fast.

Key features include a centralized lead database with unlimited leads, landing page design, CMS, lead activity tracking, SEO analysis, and more.

The Standard package is $199/month for 3 users and 5 lead capture forms, and the Premium package is $599/month for 10 users and unlimited lead capture forms.

The Elite package is $1,495/month for 50 users and unlimited lead capture forms.

15. Attract, capture, and streamline leads with Salesfusion

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Salesfusion is another tool that helps B2B companies link sales and marketing more closely together.

The truth is, 70% of the buying cycle is complete before the customer ever contacts sales.

Salesfusion helps businesses build revenue funnels by creating custom digital conversations that marketing and sales representatives can use to convert customers.

The tools help your team say the right thing to the right leads at the right time.

Pricing depends on the number of contacts you want but begins at $700 per month for 5,000 contacts.

16. Use BuzzPortal to automate customer engagement

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BuzzPortal is a suite of over 15 different tools that will help you nurture your leads.

And it isn’t just for digital. BuzzPortal works for email and social as well as voice, fax, and more.

Key features include a link-tracking tool, list manager, landing-page builder, online surveys, an autoresponder, and an event manager.

You’ll need to contact BuzzPortal for a price quote.

17. Segment and automate customer experiences using iContact

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iContact provides marketing-automation software, email marketing services, and more so that your team can drive successful results every time.

Integrate landing pages, email marketing, social media management, and analytics together to outsmart your competition and reach more contacts.

Plus, you’ll have access to strategic advisors who can help you “optimize your sending strategy and inbox delivery for maximum conversions.”

This is the tool for you if you’re looking to grow your business and become notable in your industry.

Pricing depends on your number of contacts, but you can easily use their price slider to pick your list size.

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iContact is a minimum of $14 per month for 500 contacts for the basic Email Marketing package, and $99 per month for 500 contacts for the Pro Automation package.

You can also choose to be billed annually, instead.

The Pro Automation package includes features not available with the basic Email Marketing package, such as:

  • Workflows
  • Triggered Messages
  • Landing Pages
  • Engagement Tracking
  • Behavioral Targeting
  • Social Monitoring
  • Funnel Reports
  • Custom Objects
  • Zapier Integration

18. Get BuzzBuilder Pro to automate cold email campaigns.

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BuzzBuilder Pro is useful for entrepreneurs, sales teams, and marketers. Find prospects, generate leads, and nurture them more easily.

Key features include advanced email-marketing automation, a website form builder, tracking and analytics, lead nurturing, scoring and ranking, social media marketing, and hot-lead alerts.

Pricing starts out at $250 per month for one user and 2,500 contacts and increases up to $1,500 per month for 25 users and 50,000 contacts.

19. Create automated marketing workflows with Net-Results

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Net-Results helps to automate almost every kind of marketing task imaginable.

Their goal is to help you save time while allowing you to better uncover and nurture leads so that your revenue will grow quickly.

Features include an email builder, form builder, landing-page builder, campaign builder, and A/B-test builder. Nurture leads, automate workflows, and more.

Pricing ranges from less than 10,000 contacts for $960 per month to up to 500,000 contacts for $6,000 per month.

20. Streamline and simplify marketing automation with GreenRope

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GreenRope is “the ultimate dashboard for your business.”

This tool is useful for completing marketing automation and CRM all in one place.

Manage operations, sales, and marketing all from one dashboard that will help you visualize your performance and make key business decisions.

Features include interaction tracking, event and project management, calendar booking, SMS marketing, surveys, video tracking, and predictive analysis.

You can also trigger automation, lead scoring, analysis, prediction, and engagement.

Here is a pricing breakdown:

  • Starter: $149/month for 1,000 contacts
  • Prime: $199/month for 3,000 contacts
  • Pro: $249/month for 5,000 contacts
  • Premium: $299/month for 7,500 contacts
  • Powerhouse: $349/month for 10,000 contacts
  • Supreme: $449/month for 25,000 contacts
  • Ultimate: $699/month for 50,000 contacts

21. Deliver automated email campaigns using MailChimp

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With intelligent email marketing features, it’s hard not to love MailChimp.

This tool is perfect for contacting prospects or customers who are vital to your success. If you need an effective email tool, this is one you should definitely check out.

Features include email-marketing automation, personalized emails, automated welcome emails, behavioral targeting, engagement monitoring, and more.

With this tool, you can trigger emails based on actions like sign-up date and website activity.

The cost is free for up to 2,000 contacts, and upwards of $425 or more per month depending on your total number of subscribers.

22. Automate your marketing processes with Gliffy

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Create organizational charts, high-quality flowcharts, UML diagrams, network diagrams, technical drawings, wireframes, and more with Gliffy.

It works in your web browser to help you visualize workflows and boost marketing productivity.

And, it can help your whole team do the same.

Key features include workflow organization, an intuitive interface, collaboration with anyone with access to a web browser, and more.

The best part? This tool is free!

23. Use inbound marketing automation with Jumplead

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Jumplead turns website visitors into leads and then nurtures them until they become paying customers.

Jumplead is a go-to source for everything from lead tracking to CRM, analytics, and automation.

Features include lead tracking, CRM, behavior-triggered actions, email marketing, landing pages, and analytics.

The cost is free for 200 visitors and goes up from there. The pro package is $199 per month for 20,000 visitors.

Bonus: Add fresh data to your marketing campaign with DataForSEO

DataForSEO provides “comprehensive SEO data via API at a predictable price.”
While they work mostly with SEO software providers, you can use their data to juice up your marketing efforts.
Here’s a list of APIs DataForSEO can provide you with:
  • Rank tracking API
  • Keywords data API
  • Competitor API
  • OnPage API
  • Keyword finder API


Good marketing has the ability to set you apart from your competition.

But it can be hard to keep up with what tactics work and which ones don’t.

And even when you do, it’s hard to focus on all of them at once. You don’t always have the time or energy to do it. Neither do I.

Thankfully, marketing automation tools exist to make marketing easier for you and your team.

By automating, you can spend your time and attention focusing on other efforts that will increase your company’s success.

Try out some of these marketing automation tools based on your needs and budget.

Kick back as they streamline your processes for you.

Then, pick your favorites and stick with them.

What marketing automation tools are you using?

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