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Digital Marketing Blog

SEO 11 min

What Is E-E-A-T?

Which four words describe content and websites that deliver outstanding value? Experience, expertise, authoritativeness, and trustworthiness—or E-E-A-T. E-E-A-T signals what…
Paid Ads 21 min

17 Top Programmatic Advertising Platforms to Use in 2025

Do you use programmatic advertising platforms? If the answer’s “Yes,” you’re part of a growing crowd. ROI Revolution’s latest State…
Marketing 15 min

Consumer Buying Behavior and Marketing: What Does Our Data Say?

Let me guess: You bought something online today, didn’t you? It’s OK! I’m not judging. Wondering how I knew? Well,…
Tools & Tech 13 min

AnswerThePublic and Alternatives

When writing a blog for your website, how do you make it exciting and relevant to your visitors? One of…
Marketing 17 min

What is Clickbait & Why Does it Work So Well?

Clickbait has gotten a bad rap in recent years. In the age of misinformation, people hesitate to make sensationalist claims—and…

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Paid Ads 23 min

Intro to Pay-Per-Click (PPC) Marketing

Your brand has the power to reach millions of people around the world, and it only takes a few minutes…
Paid Ads 9 min

How to Use Neil Patel’s Google Ads Grader

Google Ads is a fantastic way to target prospective customers, build brand awareness, and quickly get on the first page…
Content 13 min

Successful Content Marketing: An Inside look at Neilpatel.com

I’ve been doing content marketing for a long time. If there’s one thing that’s true, it’s that the landscape is…

How We Produced 61% Revenue Growth in a Down Market

I’m not here to tell you whether we are in a recession or not. But I think we can all…
Marketing 17 min

Distribution Channels: What They Are, Types, & Examples

Have you defined the distribution channels that your company intends to use? If not, it’s time. In short, distribution channels…

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Tools & Tech 26 min

Best Competitive Intelligence and Analysis Tools

Do you ever feel like you can’t compete with your rivals? Then I’ve got some good news for you: There’s…
Marketing 9 min

Intrusive Interstitial Pop-up and User Experience

Have you ever been browsing a website and suddenly an interstitial pop-up appears, blocking the entire page and interrupting your…
Content 18 min

11 Tips For Creating a More Effective Case Study (With Examples)

Are you using case studies to promote your business? If you’re not, it’s a good idea to consider including them…
Tools & Tech 12 min

What is AnswerThePublic?

What is AnswerThePublic? It’s a question my team and I are asked a lot, especially after we acquired it last…
Tools & Tech 13 min

AI Applications

From the smart speakers that play our favorite playlists to the fitness trackers that monitor our workouts at the gym,…

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AEO / GEO 16 min
Featured

Generative AI in Search

This article was written by David Shapiro. On May 25, Google opened access to new generative AI capabilities to select users. This was a day the digital marketing community had…
David Shapiro
David Shapiro SVP of Earned Media