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Digital Marketing Blog

Ecommerce 10 min

8 Need-to-Know E-Commerce Image Optimization Hacks

Ever wondered why your images don’t show up when you do a Google search for your product? It might be…
Ecommerce 24 min

Best E-commerce Platforms

What would you do with an extra $1,500 a day?  With a bit of work and the right e-commerce platform,…
Paid Ads 8 min

Over-the-Top Advertising: What Is It and How Does It Work?

Did you know that 3.9 billion people have access to at least one streaming service? Platforms like Netflix, Hulu and…
Paid Ads 13 min

Paid Search Bidding Strategies

Paid search bidding strategies are one of the foundations of profitable paid search campaigns.  Sure, you need great ads and…
SEO 13 min

Long-tail Keywords: How-To, Strategies, Tips & More

How do your website visitors find you?  If they’re not heading directly to your site and are reaching it through…

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Paid Ads 13 min

White Label PPC Services for Agencies

Are you struggling to meet your clients’ growing demands for PPC (pay-per-click) services with Google updates happening faster than you…
Paid Ads 11 min

Getting Started with Nextdoor Advertising

Have you heard of Nextdoor? It’s a social media platform that lets users connect with other people in their neighborhood.…

The Realtor’s Guide to Email Marketing

What marketing strategies do you use to appeal to prospective home buyers and sellers? If you’re not using email marketing…
SEO 12 min

Keyword Search Volume Insights: A Detailed Overview

So you’ve identified the top keywords you want to incorporate into your content. Which ones offer the most bang for…
Social Media 11 min

Expert’s Guide to a Social Media Competitor Analysis

Do you know why some brands dominate social media while others struggle to gain traction? The difference often lies in…

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SEO 10 min

Guide to Low Search Volume and Zero Search Keywords

Going after the low-hanging fruit is common advice in the SEO world, and I agree with it. If you’re not…
SEO 10 min

What is Parasite SEO?

Have you been wondering why your target keywords don’t get much organic traffic despite your best efforts? It might be…

Cookieless Attribution: Marketing Without Cookies

The end of third-party cookies has been a long time coming.  Safari and Firefox blocked third-party cookies in 2017 and…
Influencer 11 min

AI Influencers: Exploring the Rise of Virtual Influencers

Influencers have long been at the forefront of social media, shaping trends and driving consumer behavior with their content—carving out…
SEO 9 min

Optimizing Product Variations for SEO

Ever noticed how that t-shirt on your favorite online store comes in a rainbow of colors and a range of…

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