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Digital Marketing Blog

Marketing 13 min

Develop Your Brand’s Tone of Voice

Have you ever read an email, social media message, or landing page and said to yourself, “Yeah, this brand really…
Marketing 11 min

Nostalgia Marketing & How It Works

Have you ever smiled at an old commercial or recognized a theme song from your past? That’s nostalgia marketing at…
SEO 12 min

How Pillar Pages Will Help Your Search Engine Rankings

Do you create content regularly? Sometimes, that’s the easy part.  But what about creating relevant pieces of content that meet…
SEO 13 min

Find Seasonal Keywords to Improve Your SEO Strategy

Quick: What time of the year is it? Is the World Cup on? Is it Christmas? Is it summertime? I’m…
Paid Ads 9 min

Understanding Ad Impressions

Ad impressions are a key metric in digital advertising. At the simplest level, this measurement represents how many times your…

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SEO 8 min

URL Slugs & Why They Matter for SEO

Wondering why your URLs aren’t helping your SEO efforts as much as you thought? The answer might be hiding in…
SEO 9 min

Search Engine Positioning: What Is It & How To Improve It

You’ve spent ages building your website and optimizing your content
 only to find it languishing on the second page of…
News & Trends 12 min

Guide to SearchGPT

Have you heard all the talk about SearchGPT and you’re wondering what all the fuss is? Then you’ve come to…
SEO 17 min

Search Engines to Use Other Than Google

Worldwide, Google accounts for 90% of the market share for search engines. It’s the default option for most Internet users,…
Paid Ads 12 min

Understanding Shoppable Ads and How to Run Them

Ever scroll through social media, see a product you like, and wish you could buy it right there without leaving…

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A Guide to Google Looker Studio for Better Reporting

Google Analytics is a great tool for recording what people do on your website. But it isn’t always the best…
Paid Ads 10 min

What Is Digital Out-of-Home Advertising?

Have you seen those dynamic digital ads on billboards, bus stops, or urban screens? That’s digital out-of-home advertising (DOOH). Wondering…
Social Media 14 min

Mastering Social Media Branding: Strategies that Drive Results

Customers are more likely to judge your company based on your social media than they are on your website. Over…
SEO 14 min

Enterprise SEO Guide: Strategies for Large-Scale Success

I’ve got a question for you. Does your business or agency have an effective enterprise SEO strategy in place? Naturally,…
Tools & Tech 9 min

How to Use Google Search Console Crawl Stats Report

Google Search Console (GSC) is one of my favorite tools for managing websites. It offers insanely valuable data that helps…

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