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Digital Marketing Blog

A graphic that says "How to conduct a content audit" 2025 update.
Content 14 min

How to Run a Content Audit (2025 Update)

Struggling to keep track of all the content on your website? You’re not alone.  But the truth is that the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 23, 2025
A graphic that says "Ethical AI Content Creation: How NP Digital Navigates Challenges and Opportunities in 2025"
Content 13 min

Ethical AI Content Creation: How NP Digital Navigates Challenges and Opportunities in 2025

Artificial intelligence has transformed content marketing, helping businesses streamline workflows and scale content production.  With the rise of generative AI…
Chad Gilbert
Chad Gilbert Vice President, Content Marketing
Jan 17, 2025
URL Parameters 002
SEO 7 min

A Complete Guide: URL Parameters for SEO

Have you ever wondered how websites know what to show when you search for a specific piece of content or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 15, 2025
Calls to action 002
CRO / UX 15 min

Understanding Calls to Action & Their Importance in Marketing

Struggling to convert your website visitors into customers? Many small businesses overlook one of the most powerful tools in their…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 14, 2025
A graphic that says "Boost Your E-Commerce Success with Schema"
Ecommerce 10 min

Boost Your E-Commerce Success with Product Schema

In today’s ultra-competitive market, it’s not enough for Google to rank your e-commerce store. You should do everything possible to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 13, 2025

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Events

ON STAGE on October 13 | Bucharest, Romania
From Google Rankings to AI Answers: How to Stay Visible

Join Neil Patel at D2C Summit 2026. Learn how D2C brands can win key discovery moments, influence decisions, and turn digital visibility into growth.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 13</small></span><small> | </small><span class="bold red"><small>Bucharest, Romania</small></span>
Events

LIVE on September 30 | 8am PDT
The Future Starts Here: Summit 2026

Join industry leaders, innovators, and changemakers for an unforgettable virtual summit packed with insights, inspiration, and actionable ideas.
Save your seat now
<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
Events

STREAMING on October 14 | Online
From Content to Knowledge: When AI Becomes the Intermediary Between Brands and People

Join Patel at SocialPacific 2026. Learn where discovery happens, which platforms deserve investment, and how to earn visibility across AI and search.
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<span class="bold red"><small>STREAMING </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 14</small></span><small> | </small><span class="bold red"><small> Online</small></span>
Events

LIVE on October 6 | 8am PDT
Google Ads in the Age of Automation: What Still Works & Matters

In this webinar, Neil Patel and the NP Digital team reveal how the marketer’s role is shifting from controlling every decision to designing a system that makes better decisions.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 6</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
Events

ON STAGE on September 30 | Sao Paulo, Brazil
Search Everywhere: the new growth
playbook for D2C brands

Join Neil Patel at Reinvention 2026. Learn how to win across AI, search, and social by building trust at every discovery point and turning visibility into growth.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 30</small></span><small> | </small><span class="bold red"><small>Sao Paulo, Brazil</small></span>
Amazon Retail Ad Network 002
Paid Ads 4 min

Revolutionizing Retail Media: Amazon’s Game-Changing Ad Service 

The TL:DR  Amazon’s Retail Ad Service announced in beta at CES on January 8th, 2025, democratizes retail media by enabling…
David Hutchinson
David Hutchinson VP of Marketplaces
Jan 9, 2025
A graphic that says "Paid Social Media Advertising: Why It's Pay To Play."
Paid Ads 17 min

Paid Social Media Advertising: Why Social Is ‘Pay to Play’

Organic social media reach on popular platforms like Facebook (2.6% reach) and Instagram (4% reach is declining rapidly. With these…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 8, 2025
What's Hot On Social Media In 2025.
Social Media 1 min

New Data: Here’s What Kind of Content Will Perform The Best on Social Media in 2025

Now that 2024 is over, it’s time to start 2025 on the right foot. So we decided to look at…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 7, 2025
A graphic that says Apple App Store Optimization (ASO)
ASO 11 min

Apple App Store Optimization (ASO)

With over 1.8 million apps available on the Apple App Store, standing out requires more than a great product—it demands…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 7, 2025
search everywhere optimization
SEO 13 min

Search Everywhere Optimization: The New SEO

The search landscape is fracturing.  Google is no longer always the first place people go for answers. They’re increasingly turning…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 6, 2025

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app store optimization 003
ASO 20 min

The Complete Guide to App Store Optimization (ASO)

Ready to launch your app? Great, but with millions of them across major stores, getting discovered is one of the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 3, 2025
A graphic saying "The Impact of SEO and ASO in The Play Store.
ASO 13 min

The Impact of SEO and ASO in The Google Play Store

Google Play is the biggest app store in the world, with almost 2.3 million apps available compared to the App…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 3, 2025
ad personalization 010
Paid Ads 19 min

Ad Personalization and How to Use It In Paid Search

80% of consumers are more likely to buy from brands that create personalized experiences.  Personalized advertising is essential for paid…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 2, 2025
app reviews 007
ASO 12 min

Improve Mobile App Reviews & Ratings

Is your mobile app as good as you think it is? I’m asking because app reviews and ratings matter. They…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 1, 2025
how to create an infographic 002
Creative 15 min

How to Create Infographics: Tips & Examples

Looking to showcase your expertise, captivate your audience, and generate valuable backlinks for your website? Infographics are the perfect tool…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 28, 2024

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