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Digital Marketing Blog

CRO / UX 9 min

How to Convert Window Shoppers into Buyers

Imagine you’re walking down a city street. The sun’s warm, the leaves are changing color, people are smiling, there’s a…
Marketing 6 min

David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is…
Marketing 1 min

Color Psychology: Meanings & How it Affects You [Infographic]

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.…
Marketing 7 min

Why It’s a Good Thing People Are Shallow (and 13 Ways to Exploit It)

They say we shouldn’t judge a book by its cover, but let’s face it: people are shallow. We judge based…
SEO 8 min

A Minimalist Guide to SEO: Get It Done in 6 Simple Steps

Everyone’s crazy about search engine optimization. You need to learn it. You have to have it. You have to do…

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Marketing 1 min

7 Product Launch Strategies to Create Buzz Around Your Business

Apple product launches have become the stuff of legend. The iPad sold 300,000+ WiFi-only units on launch day. Within three…
Marketing 6 min

Communicating Color Efficiently for Better Engagement and Conversions

Red and green; society and nature have wired these two colors so deeply into our subconsciousness that no other two…

11 Ways You Can Improve Your Business With Google Analytics

  Want to improve your site, but not sure where to start? The answer is to begin with the data.…