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Digital Marketing Blog

The Definitive Guide to B2C Content Marketing

Content marketing is not just a buzzword, it’s a hugely effective marketing strategy. MarketingSherpa used content marketing to increase their…
Digital PR 11 min

An Effective 5-Step Approach to Getting Media Coverage

Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media…
Content 2 min

How To Create Headlines That Get Clicks (Infographic)

“On the average, five times as many people read the headline as read the body copy. When you have written…
Social Media 9 min

Nine Overlooked Techniques for Instagram Popularity

We all want to be more popular on our social media profiles. As marketers, we need to be more popular.…
Ecommerce 7 min

5 Ecommerce Stats That Will Make You Change Your Entire Marketing Approach

The best information is usually the most straightforward: Cold hard statistics. Even though stats aren’t exactly emotionally scintillating or suspenseful,…

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How SaaS Marketing is Different from Every Other Type of Marketing

SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or…

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it…
Lead Gen. 1 min

How to Create the Perfect About Page

Your About page is one of the most important web pages on your blog. Why? Because, if you get your…
CRO / UX 2 min

15 Persuasion Lessons You Can Learn From Amazon’s Upsell Strategy

In a nutshell, upselling is how retailers persuade customers to spend more money on products or services that complement the…
Email 7 min

12 Ways to Improve Email Deliverability

I rave about email marketing all the time. But I need to shoot straight with you about email marketing, lest…

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Content 12 min

10 Common Reasons Why Content Marketing Isn’t Working for You

Everyone’s doing content marketing. Small businesses, B2Bs, and B2Cs all use content marketing. Basically, that’s everyone. And since about 70%…
Tools & Tech 12 min

13 Testing Tools for Mobile UX

Below, you will find 13 tools that will help you test various features of your app and obtain real-time feedback.…
CRO / UX 18 min

7 Deadly Web Design Sins You Might Be Making

Web design is a tricky subject. People have different opinions about what constitutes good web design and what doesn’t. Some…

Sell to Large and Enterprise Businesses Using This 16 Point Checklist

Selling your service or software to large and enterprise-sized businesses requires a different approach than selling to small and medium-sized…
Social Media 12 min

7 Advanced LinkedIn Strategies for B2B Marketing

It hasn’t been too long ago since LinkedIn morphed from a teeny professional networking site to an enormous world force.…

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