Benefits of Outsourcing Email Marketing

Did you know that globally, 30% of marketers cite email marketing as having the highest ROI of all digital marketing channels?

Maybe that’s because 92% of online adults use email and 88% of users check their inbox more than once a day.

But getting an email isn’t the same as opening it or taking action:

• 50% of people will delete an email if it’s not optimized for mobile.
• 71% of consumers expect personalized interactions from brands and 76% get frustrated when their brand interactions aren’t personalized to their interests.
• 42% of email subscribers look at the sender’s name first. 34% look at the subject line first. 24% look at the preview text first. Clearly, optimizing all of these fields is essential for any email marketer. 

What’s the takeaway? Email is a valuable marketing channel for businesses, but only if you know how to use it to its fullest potential.

Many businesses aren’t fully capable of maximizing email as a channel for a variety of reasons, from lack of knowledge and expertise to lack of time. 

This is where outsourcing your email marketing can help.

Whether you’re a small business owner running many marketing channels or an agency with expertise in other digital strategies, here’s why outsourcing your email marketing is the smart choice.

Key Takeaways

• Outsourcing email marketing can bridge the gap in your team’s expertise.
• It offers scalable solutions tailored to your business growth.
• You gain access to advanced tools and industry insights without purchasing them.
• Financial savings are significant compared to maintaining an in-house team.
• White label email marketing services can seamlessly enhance your brand’s offerings.

What Are Outsourced Email Marketing Services?

Outsourced email marketing services involve hiring an external team to handle your email marketing campaigns. 

Just about any task that you would do yourself, you can usually outsource. This could include:

• Building a targeted email list.
• Developing general and campaign-specific benchmarks and goals.
• Developing an understanding of your audience.
• Devising emails with captivating and personalized subject lines and copy.
• Creating email designs that are effective and on-brand.
• Planning and strategizing future emails.
• Testing and tracking performance.

You don’t have to be a small business to take advantage of outsourced email marketing, either. If you’re an agency with expertise in other channels, like content or social, you could hire a white label email marketing agency to brand their email services as your own, providing a seamless experience for your clients.

Benefits of Outsourced Email Marketing Services

Source: https://blog.hubspot.com/marketing/email-marketing-examples-list

Leveraging the expertise of true email gurus and saving your business time are just two benefits of outsourcing your email marketing. Here are five more:

1. Fill Expertise Gaps

Have you ever been in over your head as a business owner? Yeah, we’ve all been there.

Just because you can do something doesn’t mean you should.

We understand the desire to be frugal and do things yourself. After all, if you own a business, you’re probably pretty (read: very) competent.

However, outsourcing can save you money (more on that later) and create a better experience for your team and customers.

As a business owner, recognizing your and your team’s weaknesses is actually a strength. By entrusting your email campaigns to true experts, you can spend your time on the tasks that you excel at and become more efficient and effective in your marketing efforts.

Outsourcing email marketing can result in emails that are:

• More on-brand
• More personalized (this may include advanced segmentation and personalization techniques)
• Better optimized for enhanced click-through rates (CTR) and conversion rates

You’ll see better results by allowing people who have years of email marketing experience to run your campaigns as opposed to doing it all yourself. Plus, you’ll have more time to focus on the parts of your business that need your expertise and attention most. 

2. Easier To Ramp Up/Implement

In your own business, have you ever had to hire someone who required extensive training to meet your standards and your customers’ expectations? 

How much easier would it have been if you simply hired someone who could “hit the ground running” right away ─ someone who had the necessary skills to complete all job functions from Day 1? Probably a lot easier!

This is what outsourcing an email marketing team to handle everything from campaign ideation and strategizing to execution and performance tracking could do for you.

And, speaking of your team, outsourcing email marketing could help you preserve their internal bandwidth, prevent burnout, and maintain the quality of your existing output.

3. Better Data/Industry Insights

Data is the backbone of any successful email marketing strategy. Outsourcing gives you access to advanced analytics and industry insights that you might not have in-house.

More often than not, agencies use cutting-edge analytics tools to track performance, optimize campaigns, and provide detailed reports that help you make informed decisions.

Having an expert in your corner who can access the right data and then utilize that data to provide strategic suggestions to drive your email marketing efforts is invaluable. 
But that’s not all.

Agencies with deep expertise in email marketing also are better equipped to keep you informed about industry updates, so your strategy can change as the industry does and you don’t get stuck using best practices from five or ten years ago that have since become obsolete. 

4. Scalability

Scaling a business might seem hard, but it doesn’t have to be. This is especially true when you rely on others with the right kind of technical knowledge to help. 

If you’re a new business or startup in particular, you could take advantage of the concept of growth hacking, the practice of using innovative methods to exponentially grow your business.

Outsourcing your email marketing efforts is one way to growth hack via the expertise and advanced tools of specialized agencies. Doing so allows you to scale quickly and cost-effectively, personalize campaigns, and focus on strategic innovation. By partnering with a white-label agency, you can expand your service offerings and drive growth without the overhead of building an in-house team.

But even as an established business, there’s plenty of room to grow into new areas.

Say you’re a digital marketing agency with a focus on PPC, or influencer marketing. By expanding into email marketing by hiring a white-label agency, you could take advantage of an opportunity to grow both your customer base and revenue. With the help of the white-label agency, you can now provide email marketing services to new and current clients, expanding your offerings and bottom line. 

5. Financial Savings

While you might be tempted to hand off email marketing to current employees, that might not be the best idea. 

Building and/or training an entire skilled email marketing team is an endeavor that requires a ton of capital and time. Plus, you’ll need to invest in an email marketing platform. 

If your team lacks the expertise to produce campaigns that drive conversions, you’ll end up wasting a lot of time and money. And by stretching your current team too thin, your other deliverables might suffer in quality, and that could launch you into a churn-and-burn operations model that you don’t want to be involved in

Outsourcing, on the other hand, is a reasonable and cost-effective way to help you reach your email marketing goals. You’ll be working with a team that has years of experience and knows what types of strategies drive the best results. 

How to Choose an Email Marketing Company

When choosing an email marketing company, be on the lookout for the following:

• Expertise: Look for a company with a proven track record of driving results, preferably within your industry. Make sure to ask for examples of past work.
• Services Offered: Check to be sure that any email marketing company you’re considering provides the specific services you need, whether that is strategizing and generating email topics, designing emails, or building drip campaigns.
• Technology and Tools: Check if they use advanced tools and software and take a data-driven approach to producing campaigns.
• Reputation and Reviews: Read reviews and ask for references to gauge their reliability and performance.
• Cost: Compare pricing models to find one that fits your budget without compromising quality.

Some red flags that to be aware of include vendors who make unrealistic promises, poor or sporadic communication, negative reviews, high turnover, and lack of examples or case studies.

FAQs

1. What factors should I consider when selecting an email marketing partner?

When selecting an email marketing partner, consider their experience, the services they provide, the technology they use, their reputation, and the cost of hiring them. Moreover, make sure they align with your business goals and can deliver the results you need.

Why should I outsource email marketing?

Outsourcing email marketing can save you time and money, provide access to expert knowledge and advanced tools, and offer flexibility and scalability for your business. It also allows you to focus on your most important tasks while professionals handle your email campaigns. This is true whether you’re a small business looking to outsource your own emails or a digital marketing agency looking for a white label partner.

What services would an email marketing agency be able to provide?

An email marketing agency can provide a range of services including strategy development, content creation, list management, campaign execution, analytics, reporting, and more. They can also offer white-label or private-label services, allowing you to brand their services as your own for growth hacking or expanding into new areas.

Conclusion

Looking to add some extra “oomph” to your email marketing efforts? Outsourcing could be the strategic solution your business needs.

By partnering with a highly experienced agency with deep technical expertise, you can bridge knowledge gaps within your team, streamline campaign implementation, and gain access to valuable data insights. Scalability and cost savings are other key benefits you could realize, both of which allow your business to adapt and grow without the overhead of a full-time team.

White label email marketing services provide seamless integration and expansion potential for marketing companies looking to expand their book of business. Either way, choosing the right email marketing partner is essential to maximizing all the benefits discussed. So, take the time to research and select a company that aligns with your goals and values.
The same goes for outsourcing your SEO, outsourcing your paid advertising, or any other area of digital marketing. Choose your marketing partner wisely, and you could benefit from explosive growth!