Neil Patel

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The Future of Paid Search – Google, Bing & Beyond

Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry. In this graphic, we’ll briefly explore paid search—it’s current state, where it’s going, and how the largest paid search venders (Google & Bing) have divvied up the market.

Data courtesy of and

Click on the image below to view an larger version of this infographic:

the future paid search

Facts and Stats to Tweet:

  • Worldwide, paid search is a $34 billion industry. »tweet«
  • By 2016, paid search is expected to grow by 75% to become a $61.1 billion industry. »tweet«
  • Since 2006, the amount spent on paid search has increased by 250%. »tweet«
  • Google Adwords has a declining return on investment (ROI), down 12% as of 1/2011. »tweet«
  • Bing & Yahoo Advertising has an increasing return on investment (ROI), up 10% as of 1/2011. »tweet«
  • Paid search is currently bigger than radio, outdoor and cinema advertising. »tweet«
  • The average cost per click is up 11% (year over year) for Google, and 4% for Bing. »tweet«
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