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Marketing

Marketing 1 min

How to Strengthen and Deepen the Relationship Between You and Your Customers

Without your old or new customers, you wouldn’t have a business. So it’s worth knowing how you can strengthen and…
Marketing 2 min

10 Gmail Plugins All Marketing Professionals Should Consider

Email marketing is central to your marketing campaign. Heck, email itself is central to even being in business. But, first…
Marketing 1 min

How to Improve Customer Retention

Customer retention is something that you’ll want to aim a lot of attention towards if you want your business to…
Marketing 9 min

How to Build a Referral Program into Your Online Business

You know the power of word-of-mouth advertising. In fact, you swear by it. But what marketers usually miss is that…
Marketing 9 min

How Community Outreach Can Boost Customer Acquisition & Retention

Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow…

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Marketing 7 min

Using TV in Your Digital Marketing Strategy for the Ultimate Win

Any marketer knows that impressions are like gold. The more you have, the more you want, and they’re some of…
Marketing 2 min

10 Ways to Make Customers Fall in Love with Your Business

If you want a successful online business these days, it’s not enough to simply close the sale. You’ve got to help…
Marketing 14 min

5 Marketing Processes You Should Seriously Consider Automating

Marketing technology is moving at a rapid pace that is enabling businesses to reach more potential customers and better engage…
Marketing 2 min

Comparing the ROI of Content Marketing and Paid Advertising

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to a content marketing ROI strategy? I…
Marketing 9 min

How Developing Your Business’s Point of View Can Explode Your Fan Base

In today’s world of consumer content, it can be difficult to stand out. Many companies spend a great deal of…

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Marketing 10 min

5 Essential Ways Marketing Must Change to Support Inside Sales

After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales…
Marketing 9 min

5 Techniques That Will Keep Your Customers from Defecting to the Competition

Whether you’re selling a sophisticated SaaS or running a lemonade stand, you know how painful it is to have a…
Marketing 1 min

21 Resources For Mastering Online Marketing

Imagine that you could have instant access to the right tools and information on online marketing and how to drive more…
Marketing 4 min

Using the “So What?” Test to Transform Your Copy

Take a look at various products and services around the web, and you’ll find one common theme. They all talk…
Marketing 2 min

5 Scientifically Proven Techniques to Attract a Loyal Audience

These days, it’s not enough to just offer great content. You also need to build a loyal blog audience for…

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from Small Business to Enterprise

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