Neil Patel

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21 Sales Tools for Boosting Results, Efficiency, & More

A graphic saying "21 Sales Tools for Boosting Results, Efficiency, and More."

Do you ever feel like there aren’t enough hours in the day? As a business owner, I’m sure you could use a few ways to make life easier.

Now, I’m not talking about taking shortcuts. I’m talking about using sales tools that save you time by automating areas of your business and enhancing the customer experience.

Sound good? Perfect! Because in this post, I will talk you through some of the best sales tools around today.

From CRM systems to prospecting tools, I cover them all.

However, before I get into the list, I’m just going to take a moment to explain more about the purpose of sales tools, so you can get the best out of the reviews.

What Are Sales Tools?

Sales tools are products and services designed to help businesses close deals more effectively. If you’re looking for a way to get an edge on the competition, use the top sales tools available to offer solutions for various industries.

In today’s digital landscape, a sales tool is central to streamlining many of your most essential processes, and they come in many forms. However, these tools all have one thing in common. They make it easier for businesses to manage day-to-day processes, like:

  • following up on leads and managing them
  • tracking progress on deals
  • automating tasks so sales reps can focus on closing more business

With the right sales tools, sales reps can free up time to maximize revenue potential.

Let’s look at some of the different sales tools available.

All-in-One Tools

All-in-one sales tools help to simplify and streamline your sales process. They provide various features such as contact management, customer relationship management (CRM), lead scoring, analytics, and reporting. With an all-in-one solution, you can easily track prospects and manage customer relationships in one central location. This makes it easier to focus on what matters most; closing more deals.

1. HubSpot

Do you need a sales platform to handle your sales process?

Look no further than HubSpot to fit the bill. When it comes to sales and marketing tools, many consider HubSpot the cream of the crop.

From a sales perspective, there are four different solutions:

  • HubSpot Sales Free
  • HubSpot CRM (starter packages begin at $50/month.)
  • HubSpot Sales Professional
  • HubSpot Sales Hub Enterprise

The free solution allows you to access tools that boost every aspect of your inbound sales strategy.

For example, there are various email tools, such as access to email templates and sales content.

Hubspot, a sales tool.

For those who want to learn more about their prospects or locate the decision-maker, HubSpot helps you out.

You can collect visitor data broken down by the company and the pages they view. This gives you a better idea of who’s interested in your product or service, thus allowing you to target the decision-maker in the sales process.

HubSpot has a tool for every type of sales team, sales manager, and sales professional, and you can test them out for free.

Hubspot, a sales tool.

2. SalesLoft

Much the same as HubSpot, SalesLoft offers many sales tools to marketing professionals and business owners.

SalesLoft’s aim is to help you ‘prospect smarter, not harder.’ If that idea sounds appealing, you might want to check out some of its features, like:

  • Conversion intelligence
  • Touchpoint analysis for increased engagement
  • Analytics and reporting
  • Dialer and messenger
  • Cadence and automation

Thanks to a large selection of features, SalesLoft is one of the more advanced applications for a marketing team on this list of sales tools. However, even if you only use one of its products, there’s a good chance it can do wonders for your sales strategy.

The most popular plans are ‘Prospect’ and ‘Enterprise,’ but you can also choose from ‘Sell’ and ‘Engage.’ Demos are available for any of these, and you can get quotes on request.

Lead Prospecting and Management Tools

The thing is, keeping track of all your contacts can take time and effort. The answer? Finding a sales tool to manage your lead prospecting for you.

By using powerful algorithms to analyze customer databases, these sales tools provide a comprehensive solution for prospecting new leads and managing existing ones.

The software also helps automate outreach efforts so that you can focus on setting up meetings rather than manually sending emails or making cold calls. In addition, they provide detailed analytics and reporting features so that you can track your campaigns’ performance in real-time.

Below are a few options.

3. LinkedIn Sales Solutions

Did you know that LinkedIn has more than 875 million registered users worldwide?

As the largest professional network by far, it only makes sense that it’s full of sales opportunities in digital marketing.

While you can mine for prospects on your own, you’re better off considering the many sales tools provided by LinkedIn Sales Solutions.

For example, Sales Navigator is a popular choice. With this tool, LinkedIn gives you some top sales tools to help with prospecting, including:

  • Receiving custom lead recommendations
  • Access to an advanced search to find the right leads for your business
  • The use of InMail to contact any LinkedIn member
  • A dashboard for measuring and tracking your social selling results
  • Real-time sales updates for customers and prospects
  • CRM integration

With free trials of the sales tool available, you don’t have anything to lose. There are three packages: Core, Advanced, and Advanced Plus. Just click on the ‘Free Trial’ link or the ‘Contact Us’ button for the ‘Advanced Plus’ package.

Linkedin sales solutions, a sales tool.


When it comes to sales lead management, there aren’t many companies that do it better than InsideSales.

There’s more to this company than meets the eye, thanks to its extensive list of features within its Playbooks offering.

The product manages leads, automates admin tasks, and uses data from 27 billion sales interactions to predict who, when, and how to engage with prospective customers to get the best outcome.

With this sales tool, you can better understand how leads interact with your business, and empower your sales team to say the right thing at the right time., a sales tool.

Pricing is available on application.

5. Adobe Marketo Engage

Are you interested in turning more sales prospects into customers? Of course, you are.

With the help of Adobe Marketo Engage, you can equip yourself with the sales tools you need to reach your team’s goals.

It’s packed with features, like the ‘pipeline playbook.’ It comes complete with the data you and your team need to stay in touch with a contact throughout the sales process.

This feature provides several ways to improve your pipeline, such as:

  • Integrated email and phone activities. Email and phone system integrations make it easier for sales professionals to schedule meetings and communicate with other team members.
  • Sales campaigns. Do you need help remaining consistent with your approach to prospecting? There’s good news, because Adobe Marketo Engage allows you to stay in touch with sales campaigns that include email, social media, and phone, ensuring everyone is on the same page.

Also, Marketo offers email, website, and document tracking tools. This allows you to track engagement based on every type of communication, including social media platforms.

This is done in real-time and provides actionable data to help you make more informed sales decisions.

Finally, this is one of the top tools for sales team collaboration. If you have more than one person working on sales and marketing, you need a tool that keeps everyone together in unison. Marketo makes it simple to share synchronized updates with others.

Four packages are available: Growth, Select, Prime, and Ultimate, with pricing available on application.

6. RocketReach

RocketReach enables you to connect with decision-makers. According to its site, RocketReach has the ‘largest and most accurate database of emails and direct dials.

It’s easy to get started. Just download the Chrome or Edge extension or sign up to try it out.

Rocket Reach, a sales tool.

If their basic search doesn’t give you the information you need, there’s always the advanced search option.

Another way RocketReach could aid your marketing is through its outreach service. This allows you to send emails from your regular mailbox and fine-tune your communications through email analytics.

  • Bulk lookups
  • Salesforce and Zapier integrations
  • AngelList and LinkedIn lookups

RocketReach is a bit pricier than some other options. Their Essentials level at $421 per year allows 1,500 lookups annually while Pro ($853) allows 3600 and Ultimate ($2,149) gives you 10,000. However, the features may make this option worth it if you have the room in your budget.

7. LeadLeaper

Have you ever looked at a LinkedIn profile and thought you’d love to connect with the person via direct email without contacting them to ask for that information? LeadLeaper lets you do that. Simply go to the LinkedIn profile you’re interested in, click the LeadLeaper icon in your browser, and you should get their contact info.

Available as a Chrome extension, one of Leadleaper’s most obvious advantages is its free option. The free version provides access to 100 leads a month and LeadLeapers’ lead manager.

Lead leaper, a sales tool.

To unlock other features, you’ll need to upgrade to the Sales Pro package at $29 a month or the Sales Team subscription at $29 a month. There is also an enterprise package offering unlimited export credits.

A considerable advantage of LeadLeaper is its affordability and tracking features. It also rates highly for its usability and integration with LinkedIn Navigator.

On the negative side, you may find the lack of customization an issue, and there are a couple of complaints about the bounce rate. However, LeadLeaper is highly rated overall, and it counts Gartner, IBM, and Amazon among its many clients.

8. DemandScience Intelligence

Leadiro, now known as DemandScience Intelligence, is a B2B data platform holding the details of 131M+ B2B technology buyers. Its features include geotargeting, prospecting tools, and targeted list creation.

Their fixed pricing model means you can budget and plan for campaigns of any size. However, you will need to contact them directly for pricing.

DemandScience intelligence scores highly for its ease of use and quality of data. It’s got largely positive reviews, although some comment on the limited integrations.

9. ZoomInfo

Designed with B2B sales and marketing teams in mind, ZoomInfo is a cloud-based market intelligence platform. Described as a ‘multiplatform operating system,’ it helps marketers to deliver business growth in sales, marketing, talent, and operations.

Zoom info, a sales tool.

You’ll find a contact and company search option for those looking for the basics, and the ReachOut lead generation Chrome extension is another useful add-on.

There are many other positives, including Zoom University and a custom solution option. A free trial is available, and there are various subscriptions to meet your needs.

CRM Tools

A customer relationship management (CRM) tool helps you manage and grow your customer relationships. From tracking sales leads, segmenting customers into different categories, and automating marketing campaigns, a CRM tool can do it all, plus more.

10. ClinchPad

The marketing process is complex enough, so what you need is a straightforward CRM sales tool. That’s exactly what Clinchpad is.

The online CRM is built for small teams craving big results. It’s easier to use than a traditional CRM but more advanced than a spreadsheet; for many sales professionals, it has all the features they need without overdoing it.

It’s hard to pinpoint one feature as being the best, but the Sales Dashboard is on par with the best that the CRM industry offers for sales professionals.

ClinchPad, a sales tool.

With all the necessary data in one place, you’ll find that the Sales Dashboard feature saves you time while also helping you stay up to speed with the sales cycle.

From prospects at the beginning of the cycle to deals that are about to close, everything that you need is right in front of you.

You can create a free account with 100 leads to get started. From there, if you like what you see, paid accounts start at $9/month.

11. Pipedrive

Pipedrive aims to deliver qualified leads to help grow your business. It’s an internet-based system that streamlines your activities, allowing you to nurture leads and convert them into clients.

A significant benefit of Pipedrive is the 14-day free trial. Pipedrive is also easy to start, and you get full access without sharing your credit card details.

To begin your trial:

Click the “Try it Free” link.

Pipe Drive, a sales tool.

Pipedrive gets plenty of positive reviews because it’s easy to customize. However, its ease of use, ability to track prospects, and intuitive interface score highly among users, too.

However, it’s not all good. Some find issues with integrating apps, while others find reporting lacking. Generally, though, the Pipedrive sales tool gets positive reviews.

Productivity and Collaboration Tools

Productivity and collaboration tools are essential for teams of any size to stay organized and move projects forward. A wide range of software is available, from project management tools to communication platforms. Let’s look at some of the standouts below.

12. Podio

Podio provides customization, aiming to allow you to run a range of projects smoothly and efficiently.

Podio’s feature-rich system may let you close sales leads and communicate effectively with your team, all while providing a single workspace.

Besides optimizing your organization, you can manage tasks, share files, create workflows, and web forms.

There are already some great positives there, but Podio still has more to offer. For example, it syncs with well-known apps like FreshBooks, Zendesk, and Evernote.

However, I ought to point out one of the negatives, which is the steep learning curve due to Podio’s multiple features.

To get started, you can sign up for a free plan, which will give you access to task management and apps and workspaces for five employees.

Citrix, a sales tool.

13. Yesware

Are you looking for sales tools that can help you sell smarter?

If you want to save time and possibly money, then Yesware is worthwhile exploring.

There are several reasons why you may want to check out Yesware, beginning with its analytics tools.

You probably have what it takes to collect data regarding your prospects, the decision-maker, and the sales cycle, but what’s next?

This is where Yesware steps in.

With access to high-level, actionable insights, you’ll never again wonder how to use your customer data. Instead, you can share it with the appropriate team members to ensure everyone’s making the right moves.

The only downside of Yesware is that it can be difficult to fully understand its power and functionality until you have first-hand experience. Fortunately, once you get started, there’s no looking back with this sales process tool.

Yesware, a sales tool.

Prices start at $15 a month.

14. Proposify

If you’re looking for a step up from Microsoft Word or other basic templates, Proposify could be for you. This sales tool gives you everything you need for professional-looking pitching templates.

This software lets you share beautifully-created proposals with prospects in the cloud. In turn, you hope to close more deals efficiently.

Here are some of the many features that I like:

  • Access to a variety of professionally designed templates.
  • Drag and drop library for ease of management.
  • Access to an online preview tool and document analytics.
  • Custom branding.
  • Use of electronic signatures.
  • The ability to track everything, knowing exactly where things stand in the sales pipeline.

A free trial is available, and pricing starts at $49/month.

15. Calendly

Want a free way to schedule your appointments? Then look no further than Calendly.

You can use the online appointment scheduler to arrange meetings, remove scheduling friction, and customize follow-ups.

It all starts with setting your availability preferences; this shows others when you’re available to meet.

From there, all you have to do is to share your link with your contacts or the prospective decision-maker.

For example, if you want to give somebody a sales demo, you can send them your link and ask that they select a time that works for them.

One last thing worth noting is the team scheduling feature. With this, you can view your team’s availability from one page.

If you want more than the basics, paid subscriptions start from $8 monthly.

16. Zoom

There are many video and web conferencing services to compare, but in my experience, Zoom is one of the best digital marketing sales tools.

Zoom hosts 3.3 trillion business meetings each year, so just about every salesperson knows about it. However, if you’re unfamiliar, some of its main features are:

  • Ability to host a seminar with or without video or with screen share only.
  • Mobile screen sharing for iPhone and iPad, making it easy to conduct meetings on the go.
  • Webinar capabilities.
  • Easy to share a meeting with one or more contact.
  • Group collaboration.
Zoom, a sales tool.

For salespeople, there’s Zoom IQ. You can use this sales tool alongside Zoom meetings to analyze calls. You can then use the data to:

  • Get useful/actionable insights from your customer interactions
  • Make informed sales decisions regarding sales teams
  • Improve seller performance and customer experience
  • Gather conversational intelligence

For pricing, you need to speak to a member of the Zoom team.

17. Dropcontact

If you’re looking for an email address finder that integrates with tools like HubSpot, Salesforce, and Pipedrive, consider Dropcontact.

As well as providing essential contact details and CRM integration, Dropcontact identifies duplicates, merges contact files, and provides verified B2B emails and phone details.

This is a French company, so its pricing is in euros—you can sign up for a free trial, and its prices begin at only 24 euros ($25.63 as of this writing) for 1000 search credits per month. CRM integrations start at 39 euros monthly.

You can test the CRM integration free of charge and request personalized quotes.

Dropcontact, a sales tool.

Automation Tools

Automation tools are becoming an integral part of business operations. Moreover, leveraging automated technologies can allow businesses to gain better insights into their customers’ behaviors and preferences, to provide a more tailored experience with their products and services.

18. Salesmate

If you need SaaS sales tools that give flexibility and customization, you may find that Salesmate becomes your go-to choice.

Salesmate, a sales tool.

Salesmate includes multiple features and may enable you and your team to meet goals while building customer relationships and increasing success levels. However, that’s not all it offers.

Like Pipedrive, Salesmate provides customization and integration with multiple tools. Intuit QuickBooks, Zapier, Slack, and Mailchimp are some options that integrate with Salesmate.

Additionally, Salesmate provides excellent customer support, and its affordability gains it some extra points.

As with most SaaS tools for sales teams, you may find a few aspects don’t work so well. The main concerns are the occasional bug, and some users find time lags an issue.

Starter packages begin at $12 a month.

19. Klenty

Rather than spending your time sending out cold emails and following up, Klenty automates these tasks. With Klenty, you can send out personalized emails and follow-ups at a high volume, and integrate them with tools like Pipedrive and Salesforce.

In addition to automation and personalization, Klenty offers deliverability and can reduce repetition. Other pluses include affordability and easy email scheduling. You can integrate Klenty with a CRM if you want a complete system.

You can also use Klenty for:

  • Drip campaigns
  • Campaign management
  • Prospect tracking

Pricing starts at $50 a month.

20. Postaga

Postaga describes itself as an ‘All-in-one outreach platform,’ which aims to get you more backlinks and shares.

Perhaps one of its best features is the content hub and campaign generator. Just enter your domain name, and Postaga comes up with content topics for high-converting campaign ideas. You can also use it for;

  • Personalized email campaigns
  • Outreach
  • Email automation

You can also use Postaga to find key contacts, discover guest posting opportunities, and analyze your content.

In addition, Postaga comes with an AI outreach assistant built in.

Both packages start with a 14-day free trial. Paid packages start at $84 a month.

Postaga, a sales tool.

On the downside, some find Postaga challenging to get a grip on due to the amount of settings, while others think the design needs some work. However, Postaga has plenty of tutorials to provide guidance and offers a responsive customer service team.

21. MailShake

Another email automation tool is MailShake. It’s a simple-to-use platform aimed at delivering more prospects to your sales team. The program provides tools, templates, and automation, which combine to streamline your outreach efforts and increase your ROI.

Like Klenty, MailShake allows you to send large volumes of personalized emails to potential customers. You can then establish a set of tasks designed to engage with prospects through email and phone.

One benefit of MailShake is its live training and concierge onboarding, which makes it accessible to everyone.

It works with:

  • Google Suite
  • Outlook
  • SMTP
  • Salesforce
  • HubSpot
  • Pipedrive
  • Calendly

MailShake also has hundreds of other integrations, including Vidyard.

MailShake provides two packages: $58 per month for email outreach and $83 per month for sales engagement.


What sales platform is the best?

Some of the best sales software tools are Klenty, Postaga, Hubspot, and Dropcontact. The best one for you depends on your budget, business structure, and goals.

What tools do successful salespeople need?

The sales tools you’ll need are a CRM system, lead generation tools, conferencing software, sales automation tools, performance management tools, and sales and market intelligence tools.

What are the most effective tools for increasing sales?

It depends on what you’re hoping to achieve. Read reviews for some of the most popular options in the space, sign up for some trials, see how they can help you with your aims, and how they integrate with your other resources. You can make your decision from there.

What are sales productivity tools?

Examples of sales productivity tools include lead generation, CRM, video conferencing, meeting scheduler, proposal creation, and eSigning software.


Just as there are many marketing tools that can help you reach your goals, the 21 sales solutions in this blog post can get you on a more efficient path.

As you know, the sales process is full of challenges. If you want to increase your chances of succeeding more than your competitors, take advantage of every sales tool and solution available.

Do you have experience with any of these sales tools? Would you add any others to the list?

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