What Is Affiliate Marketing And How Can You Leverage It?
You don’t need money to market your business. Through affiliate marketing, you can generate sales without having to spend money upfront.
Affiliate marketing is performance based marketing. In which you pay people out every time they drive you a lead or a sale.
The cool part about affiliate marketing is that you decide what you want to pay people every time someone drives you a sale.
Affiliates will drive you sales through SEO, PPC, email marketing or any other channel they please.
The hardest part about affiliate marketing is recruiting affiliates. For this reason, you want to join networks like Clickbank, which will guide you on what you should pay out affiliates and they will help recruit them.
You can also go to conferences like Affiliate Summit or Affiliate World to recruit more affiliates. Plus you will learn about affiliate marketing from these events.
Now once you have affiliates you want to make sure your landing page converts well. Using Qualaroo you can run surveys on your landing page to figure out what’s wrong. In addition to that, you can run tests through Crazy Egg to also help boost your conversion rate.
If you aren’t using affiliate marketing, you should consider trying it out. It is one of the most cash efficient marketing channels out there.