Neil Patel

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SEO for Facebook: 12 Tips to Better Your Facebook Page

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How many times a day do you open Facebook? Facebook is one of the most popular social media networks on the planet—with over 2.9 billion active users.

It’s no secret that businesses should have a Facebook page if they want to reach a wider audience. However, many businesses are not seeing the success they hoped for with their Facebook pages. This may be because of misguided efforts, not engaging with their audience, or not having an SEO-optimized profile.

If this sounds like your business, don’t worry – you can fix it! In this article, we will discuss 12 tips for improving your Facebook page using SEO techniques.

Can You Use SEO for Facebook?

Absolutely.

People use Facebook to connect with friends, family, and things that interest them. This means that your potential customers are already using the platform—you just need to find a way to reach them! That’s where SEO comes in.

SEO (search engine optimization) is the process of optimizing your website or web page to rank higher in search engine results pages (SERPs). The higher your page ranks, the more likely people are to find it when they search for keywords related to your business.

You can use SEO techniques to create an effective Facebook page to improve your chances of appearing in SERPs. This, in turn, will help you reach more potential customers and grow your business.

How To Improve Your SEO for Facebook

There are many ways to improve your SEO for Facebook. Here are 12 tips to get you started.

1. Have The Best Page Name Possible

Your page name is the name of your Facebook page, and it appears in SERPs. This is one of the first things people will see when they find your page, so you want to make sure it’s catchy and relevant to your business.

If you have a common name, consider using keywords in your page name to help people find you. For example, if your page is for a business called “John Smith Plumbing,” you could try something like “John Smith Plumbing – Los Angeles Plumber.”

You can also use keywords in your page name to help Facebook algorithms understand what your page is about and determine when to show it in SERPs.

Keep in mind that you can only change your page name once, so choose wisely!

Steps to change your Facebook display name

2. Claim A Vanity URL for Your Business

A vanity URL is a custom URL that you can create for your Facebook page. It makes it easier for people to find your page and helps with branding. For example, the default URL for the Facebook page of The New York Times is “facebook.com/nytimes,” but their vanity URL is “nytimes.com/facebook.”

To create a vanity URL for your Facebook page, go to “Settings” and then “Page Info.” Enter the URL you want to use in the “Username” field and click “Create Username.”

Keep in mind that you can only change your vanity URL once, so choose wisely!

Note: You must have at least 25 fans before you can create a vanity URL.

If you don’t have 25 fans yet, don’t worry—there are other ways to optimize Facebook for SEO.

Demonstrating how to create a username for a Facebook page

3. Perform Keyword Research

Just like with any other type of SEO, keyword research is important for Facebook SEO.

Keyword research will help you determine which keywords to target on your page. When people search for those keywords on Facebook or Google, you want your page to come up!

To do keyword research, start by thinking about the products or services you offer. What words or phrases would people use to search for them?

Next, try using a keyword research tool like Google Keyword Planner or KWFinder to find more keywords related to your business.

Google's Keyword Planner showing a list of keywords

4. Implement Your Chosen Keywords Properly on the Page

Once you have a list of keywords, you can start incorporating them into your Facebook page.

Keep in mind that you should never sacrifice quality for keywords. Stuffing your content with too many keywords will not only turn people off, but it can also get you penalized by Facebook.

A good rule of thumb is to use keywords when they make sense and sound natural.

In addition to using keywords on your page, you can also use them in other places to help improve your SEO.

For example, you can use keywords in:

  • The name of your Facebook page
  • Your vanity URL
  • Your profile picture and cover photo
  • Your about section
  • The captions of your photos and videos
  • The tags of your photos and videos
  • The comments of your posts

Using keywords in these places will help Facebook algorithms better understand what your page is about and determine when to show it in SERPs.

Remember, don’t overdo it! Only use keywords when they make sense and sound natural.

5. Add Backlinks From Your Existing Pages

Backlinks are links from other websites to your Facebook page.

They help improve your SEO by showing search engines that your page is popular and relevant.

If you have other websites, such as a blog or an online store, you can add backlinks to your Facebook page to help improve its SEO.

To add a backlink from your website to your Facebook page, simply add a link to your page URL on your website. For example, you could add a “Like us on Facebook” button or widget to your website.

Data springing from a computer, titled "Backlinks & SEO"

Has your business been mentioned anywhere online? If so, you can also reach out to the website owner and ask them to add a link to your Facebook page.

Keep in mind that not all backlinks are created equal. A link from a high-quality website will be worth more than a link from a low-quality website. A high-quality link is one that is natural, highly reputable, and highly relevant. It should relate to your audience, be credible, and offer value. Low-quality links are lacking in these key areas.

You can use my backlink checker tool to check the quality of a website’s backlinks.

6. Add Accurate Contact Info

Make sure your Facebook page has accurate contact information, such as your address, phone number, and email.

Including this information on your page helps improve its SEO because it signals to search engines that your page is relevant for local searches.

To add or edit your contact information on Facebook, go to “Settings” and click “Page Info.” From there, you can add or edit your page’s address, phone number, email, and website.

Make sure the information you entered is accurate and up-to-date.

Target's About page on Facebook

If you have multiple locations, you can create a separate Facebook page for each one. Just be sure to include accurate contact information for each location!

Including accurate contact information on your Facebook page is also important for customer service. If people can’t reach you, they aren’t able to do business with you.

By ensuring that your contact information is up-to-date and easy to find, you can help improve your customer service and, as a result, your SEO.

7. Fully Fill Out Your About Section

Your Facebook page’s about section is another great place to include keywords.

When filling out your about section, be sure to:

  • Include a brief description of your business
  • Use keywords throughout the description
  • List any relevant awards or recognitions
  • Add links to your website and other social media profiles

The about section is one of the first places people will look to learn more about your business, so it’s important to make a good impression.

In addition to including keywords, be sure to write a brief but informative description of your business. You should also list any relevant awards or recognitions in this section.

Showing how to add a short description to a Facebook page. First go to "About," then "Page Info," then "Short Description," then click "Edit."

If you have other social media profiles, such as Twitter or Instagram, you can also add links to those profiles in your about section. Adding links to your other social media profiles helps improve your SEO on Facebook, because it shows search engines that your business is active on multiple platforms.

It also makes it easier for people to find and follow your business on all of your different social media accounts.

To edit your about section on Facebook, go to “Settings” and click “Page Info.” From there, scroll down to the “About” section and click “Edit.” Make sure to save your changes before exiting the page.

8. Share Optimized Content To Facebook Notes

In addition to sharing news, updates, and other content on your Facebook page’s timeline, you can also share longer pieces of content via Facebook notes.

Facebook notes are similar to blog posts, but they’re published directly on Facebook.

To create a Facebook note, go to your page and click “Notes” in the left-hand menu. Then, click “+ Create Note” and start writing your post.

When writing your Facebook note, be sure to:

  • Include a catchy headline
  • Use keywords throughout the post
  • Optimize your images with keywords
  • Add links to your website

Just like with your page’s timeline, it’s important to include keywords in your Facebook notes.

This helps improve the SEO of your notes and makes them more likely to show up in search results.

A Facebook post titled "Rackspace Announces AWS Managed Service Offerings: My 'Why'"

9. Add A CTA Button

Adding a call-to-action (CTA) button to your Facebook page is a great way to encourage people to take action.

There are many different types of CTA buttons you can add to your page, such as “Shop Now,” “Sign Up,” or “Contact Us.”

To add a CTA button to your page, go to “Settings” and click “Templates and Tabs.” From there, scroll down to the “Add a Tab” section and click “+ Add Button.”

Demonstrating how to create a Call-To-Action button

Choose the CTA button you want to add and follow the instructions to finish adding it to your page. It will appear in the top right-hand corner of your page, next to your profile picture.

Adding a CTA button is a great way to encourage people to take action, whether that’s signing up for your newsletter, visiting your website, or making a purchase. Make sure your CTA button is relevant to your page’s content and purpose.

10. Have A Review Management Plan

If you’re not regularly monitoring and responding to reviews on your Facebook page, you’re missing out on a valuable opportunity to improve your SEO.

When people leave reviews on your page, it signals to search engines that your business is active and engaged with its customers.

Responding to reviews also shows that you care about your customers and their experience with your business.

Facebook reviews on a group's page.

To see all of the reviews left on your page, go to “Settings” and click “Page Info.” From there, scroll down to the “Reviews” section and click “Edit.”

You can also click on the “Reviews” tab on your page to see all of the reviews left on your page.

When responding to reviews, be sure to:

  • Thank the customer for their review
  • Address any concerns they raised
  • Be polite and professional

11. Monitor The Competition

Monitoring your competition is a great way to stay ahead of the game and make sure you’re doing everything you can to improve your SEO.

When you know what your competitors are up to, you can adjust your own strategies accordingly.

To see how your page stacks up against your competitors, go to “Settings ” and click “Page Info.” From there, scroll down to the “Competitors” section and add your competitors’ pages.

You can also use Facebook’s Insights tool to compare your page’s performance to that of your competitors. Check out my helpful Facebook insights guide for more information.

To do this, go to your page and click “Insights” in the left-hand menu. Then, click “Pages to Watch” in the left-hand menu. From there, you can add your competitors’ pages and start monitoring their performance.

Monitoring your competition is a great way to stay ahead of the game and make sure you’re doing everything you can to improve your SEO.

When you know what your competitors are up to, you can adjust your own strategies accordingly.

12. Make Use Of Tools for Facebook SEO

There are a number of hidden Facebook marketing tools as well as third-party apps you can use to help improve the SEO of your Facebook page.

Some of these tools include:

  • Facebook Insights: This tool provides insights into how your page is performing and how people are interacting with your content.
  • Google Analytics: This tool allows you to track your page’s traffic and see where your visitors are coming from.
  • Social Media Management Tools: These tools allow you to manage your page’s content and track your page’s performance.

Making use of these tools is a great way to improve your Facebook SEO and get the most out of your social media marketing efforts.

When used correctly, these tools can provide valuable insights into how your page is performing and how you can improve your SEO.

FAQs

Does SEO work on Facebook?

Yes, SEO works on Facebook. To create an effective page, be sure to:

  • Have the best page name possible
  • Claim a vanity URL for your business
  • Perform keyword research
  • Implement your chosen keywords properly on the page
  • Add backlinks from your existing pages
  • Add accurate contact info
  • Fully fill out your about section
  • Share optimized content to Facebook notes
  • Add a CTA button
  • Have a review management plan
  • Monitor the competition
  • Make use of tools for Facebook SEO

Do Facebook Ads Help SEO?

No, Facebook Ads do not help SEO. However, they can help you reach more people with your content and improve the visibility of your page. Both paid and organic efforts are complementary pillars of a marketing strategy. By combining your efforts, you can ensure you are doing your best to reach your target audience.

Conclusion

SEO is a great way to improve the visibility of your Facebook page and get more people to see your content.

Whether you’re selling products in Facebook Marketplace or using your page as a place to brand your products, these tips can help.

If you’re not already using SEO on your Facebook page, now is the time to start. Implementing these tips will help you get more people to see your content and improve the effectiveness of your page.

Check out my Facebook marketing guide for more ways to get the most out of your page.

How often do you post on your Facebook page?

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