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Digital Marketing Blog

Content 2 min

How to Build a Community Using YouTube

Video is fast becoming a big deal.  Some estimates suggest that 74% of all internet traffic in 2017 will be…
Ecommerce 2 min

How to Market an Ecommerce Store on a Budget

If you’re short on money, you may feel frustrated by the fact that you only have a limited budget available…
Marketing 6 min

How to Create Value in Competitive B2B Markets

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers…

How Analytics Is Transforming Customer Loyalty Programs

Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.…
Social Media 2 min

What Does a Profitable Social Media Sales Funnel Look Like?

Awareness. Research. Buy. Although the exact structure is debatable, digital marketing experts have known these 3 stages to form traditional marketing…

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CRO / UX 9 min

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite…
Ecommerce 2 min

4 Easy Ways to Generate eCommerce Sales From Instagram

Social network giant Instagram has grown to 1 billion monthly active users. Out of these, 500 million users log onto…

What is Data Quality and How Do You Measure It for Best Results?

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a…
CRO / UX 2 min

5 Psychology-Based Design Tips to Improve Engagement on Your Website

Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message…
Ecommerce 3 min

How to Build a Successful eCommerce Brand From Scratch

Do you know that 40% of worldwide internet users have bought products/goods online from an eCommerce business or eCommerce store?…

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Local 7 min

How to Localize Your Marketing Campaigns to Increase Conversions

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and…
Marketing 2 min

How to Create an Online Marketing Plan that Will Grow (Nearly) Any Business

If you’re new to the world of online media marketing, it can be hard to know where you should first…
Marketing 1 min

How to Strengthen and Deepen the Relationship Between You and Your Customers

Without your old or new customers, you wouldn’t have a business. So it’s worth knowing how you can strengthen and…
Marketing 2 min

10 Gmail Plugins All Marketing Professionals Should Consider

Email marketing is central to your marketing campaign. Heck, email itself is central to even being in business. But, first…
Email 7 min

4 Ways to Reduce Churn With Email Campaigns

Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue…

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from Small Business to Enterprise

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