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Digital Marketing Blog

Marketing 7 min

How to Create a Growth Hacking Framework

Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a…
Paid Ads 11 min

4 Simple Tactics That’ll Improve the Performance of an AdWords Campaign

A well executed AdWords Search Campaign can take your business to the next level. However, if you’ve been running AdWords…
Paid Ads 1 min

5 Tips to Launching Your First Paid Instagram Marketing Campaign

eMarketer found that social networks are almost reaching an advertising saturation point, with 88.2% of US companies using at least…
Paid Ads 14 min

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out…
Social Media 1 min

How to Create a Social Media Branding Strategy From Scratch

One of the primary reasons that people buy products from a business is because they trust their name. If you’ve…

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Paid Ads 2 min

How to Optimize a YouTube Ad Campaign

YouTube Ads are a powerful method of generating awareness and revenue for your business. Gatorade, for example, managed to earn…
CRO / UX 9 min

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances…
Content 2 min

Why do Most Bloggers Fail? A Review of Flawed Blogging Practices that Knock Most People Out

Even if you’ve only developed an interest in digital marketing in the past month, there’s still a good chance that…
Tools & Tech 2 min

Get Your Start in SEO With These 11 Free Tools

Are you new to the wonderful world of SEO? Everyone has to start somewhere.  So, you might as well hit…

How Airbnb Uses Data Science to Improve Their Product and Marketing

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft,…

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Content 2 min

How to Build a Community Using YouTube

Video is fast becoming a big deal.  Some estimates suggest that 74% of all internet traffic in 2017 will be…
Ecommerce 2 min

How to Market an Ecommerce Store on a Budget

If you’re short on money, you may feel frustrated by the fact that you only have a limited budget available…
Marketing 6 min

How to Create Value in Competitive B2B Markets

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers…

How Analytics Is Transforming Customer Loyalty Programs

Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.…
Social Media 2 min

What Does a Profitable Social Media Sales Funnel Look Like?

Awareness. Research. Buy. Although the exact structure is debatable, digital marketing experts have known these 3 stages to form traditional marketing…

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