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Digital Marketing Blog

Marketing 1 min

I Wish I Never Built a Personal Brand

Some of you who are reading this know who I am. And many of you don’t. So, for those of…
Content 1 min

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true
…
Marketing 17 min

Why Problem Solving Should Be The Only Value Proposition You Use

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what…
Influencer 22 min

Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if…
Tools & Tech 19 min

How to Use The Google Tag Manager to Track Video Views on Your Landing Pages

Creating a powerful, high-performance landing page is a process that takes time, testing, and a lot of attention to detail. Tons…

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SEO 21 min

The Ultimate Guide to Permalink SEO: How to Rank Higher With Proven URL Tactics

It’s no secret that it can take a long time to rank on the first page of Google. And with each…
Social Media 16 min

How to Use Lifetime Value to Create a Facebook Audience That Actually Converts

Facebook has been in hot water lately. If you’ve been keeping up with the latest news, you know what I’m…
SEO 17 min

How to Steal Your Competitor’s Featured Snippets For Better Rankings

You’ve probably worked pretty hard to boost rankings on search engine results pages. You’ve done all of the SEO you…

How to Use the Google Analytics New Custom Audience Report For Better Remarketing

On most sites, over 90% of visitors leave without converting. That’s an estimate for all traffic to your site. As bad as…
Ecommerce 16 min

5 Crucial Factors for Success in E-commerce

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going…

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CRO / UX 16 min

How to Measure Individual Link and CTA Clicks On Each of Your Blog Posts

Everyone wants to build a high-converting CTA for their website that makes them tons of money. But the reality is that while…
SEO 17 min

Improve Your SEO in 30 Minutes With These Google Analytics Insights

SEO is a vast topic. I’ve written countless articles about SEO over the years. In fact, if you search for…
Tools & Tech 19 min

13 Amazing Google Chrome Extensions That’ll Improve Your Marketing

Have you ever heard the phrase “a craftsman is only as good as his tools?” No matter what your opinion…
News & Trends 15 min

How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up

If you’re looking to take your business to the next level and help your products stand out, you can’t afford…
Marketing 17 min

Hack Your Way to 10,000 Podcast Downloads with These 15 Tips

Back in July of 2016, I started a podcast with Eric Siu called Marketing School. We’ve come a long way since then.…

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from Small Business to Enterprise

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