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Digital Marketing Blog

December 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

December made one thing clear: AI is no longer a feature layered on top of marketing. It is the system…

The Future of Social Media Trends in 2026

Social media evolves fast. What’s trending today could be outdated by next month. Brands that don’t adapt risk getting left…
Local 9 min

Localized SEO for LLMs: How Best Practices Have Evolved

Large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find local businesses. These systems…
SEO 14 min

How to Do B2B Keyword Research Using Ubersuggest

When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play. But the answer…
AEO / GEO 10 min

What Is LLMs.txt? & Do You Need One?

Most site owners don’t realize how much of their content large language models (LLMs) already gather. ChatGPT, Claude, and Gemini…

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Influencer 11 min

Micro Influencer Marketing: How Small Creators Drive Results

Influencer marketing works because people trust people more than they trust brands.  When a creator shares a product they actually…
Influencer 17 min

What Is an Influencer? A Guide to Influencer Marketing

People trust the creators they follow every day. That’s why influencer marketing has become such a big part of how…
Marketing 25 min

B2C Marketing Strategies: A Complete Guide

Good business to consumer marketing (B2C marketing) is the lifeblood of any consumer-facing business. Even Apple, the best-known and most…
Marketing 19 min

The Marketer’s Guide to Reddit

Reddit is an online forum that’s part search engine, part social network.  Millions of people use it to swap advice,…
SEO 17 min

FAQ Schema: A Beginner’s Guide

New technologies like AI have drastically changed search engine architecture. Gaining visibility online requires more advanced tactics than traditional SEO.…

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Top Tracking Issues We Help Our Clients With

You’re investing in ads and other marketing strategies, but have you ever stopped to think about the data you’re using…

November 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

November pushed the industry further into AI-shaped discovery. Search behaviors shifted. Platforms tightened control. Visibility started depending less on who…
AEO / GEO 8 min

What Is ChatGPT Shopping?

You can now purchase products directly within ChatGPT. That’s right, OpenAI recently announced a new feature that turns ChatGPT into…
AEO / GEO 8 min

AEO vs GEO vs LLMO: Are They All SEO?

These days, your audience is every bit as likely to find answers through AI Overviews, generative summaries, and language models…
AEO / GEO 8 min

GEO vs AEO: What’s the Difference?

If you’ve been paying attention to SEO, you’ve seen these acronyms everywhere: AEO and GEO. They sound interchangeable. They’re not.…

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