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Digital Marketing Blog

Marketing 14 min

The Holistic Guide to Revenue Operations

When you operate a business, all the different departments must work in perfect harmony. After all, you don’t want your…
Marketing 1 min

Personal Brand VS Corporate Brand: Which One is More Effective? 

I have both a personal brand and a corporate brand. If one would have to say, my personal brand is…
Tools & Tech 11 min

The Vital SEO Guide to Bing Webmaster Tools

If you’re an SEO pro, there’s a good chance you spend most of your time and focus optimizing for Google’s…
Content 1 min

ChatGPT Versus Bard: Which Produces More Duplicate Content

AI is the craze and talk of the town. Marketers have been using it to create content at scale. So,…
SEO 1 min

How Long Does it Really Take For SEO to Work?

With SEO a lot of people look at rankings. And ranking number 1 for a keyword really depends on a…

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Marketing 1 min

Don’t Mistake Audience Size for Revenue Potential

When I was newer to marketing, I optimized my marketing around reach. From how many likes I got to how…
SEO 12 min

GA4 E-Commerce: Everything You Need to Know

UA has now sunset, but it’s not too late to migrate to Google Analytics 4 and start using the platform’s…
Tools & Tech 12 min

AnswerThePublic vs. Ahrefs Comparison Guide

What’s the most important thing you can do when creating content for your website, whether an enticing piece of sales…
Marketing 12 min

Growth Marketing vs. Demand Generation: In-Depth Breakdown

In the dynamic world of digital marketing, terms like growth marketing and demand generation are thrown around like confetti at…
News & Trends 18 min

Preparing for Google’s Search Generative Experience (SGE): 5 Tips for Success in the New AI Era of Search

This post was written bv Nikki Lam, Senior Director of SEO at NP Digital. SGE will be one of the…

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CRO / UX 20 min

Lessons Learned from CRO Testing that Supercharged Revenue

Conversion rate optimization tends to be pretty low down on a marketer’s list of priorities. Surely it’s better to create…
Paid Ads 14 min

How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Quick question: what do you think holds back the average auto dealership from increasing sales? Answer: Friction. Friction prevents a…

Adobe Analytics vs Google Analytics 4: Comparison & Breakdown

If you own a website or manage digital marketing campaigns, website analytics are fundamental to your success. You know you…
Tools & Tech 12 min

Ubersuggest vs MOZ: SEO Tool Comparison

As far as keyword research and SEO optimization tools go, Moz is one of the oldest and most highly regarded.…
SEO 15 min

What’s the Average Core Web Vital Score for E-Commerce Stores?

Core Web Vitals aren’t going anywhere, and page experience is becoming more important with each day. So important, in fact,…

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from Small Business to Enterprise

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