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Digital Marketing Blog

Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis

Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising…
Marketing 11 min

6 Things I Wish Someone Had Told Me Before I Built A Marketing Department

A couple of years ago I was given an incredible opportunity to build a marketing department from the ground up.…
Content 11 min

Why You Should Create Long-Form Content (And How to Do It)

Have you written a long-form guide or eBook (of substantially more than 4,000 words)? If not, you probably think it’s…
SEO 9 min

How to Look at Your Website the Way Google Does

When you spend months or years on a website, not to mention thousands of dollars, it’s hard to step back…
Email 11 min

How to Include Video in Your Email Marketing

No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes…

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Marketing 13 min

17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of…
Social Media 11 min

How to Easily Double Your Traffic from Social Media

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they…
Marketing 11 min

10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

We live in an age of growth hacking and rock star startups taking the world by storm. As a result,…
Marketing 6 min

8 Fresh Customer Service Ideas Worth Stealing

Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that…
Social Media 12 min

How to Grow Your Brand’s Social Media Presence the Smart Way

If you’re serious about internet marketing, then you need to step up your social media game. Research in 2019 shows…

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Content 15 min

75 Resources for Writing Incredible Copy that Converts

Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key…
SEO 10 min

How to Protect Your Website from Negative SEO

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have…
Marketing 8 min

Where Marketing Ends, Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is…

How to Implement Google Analytics Events in Google Tag Manager

Google Tag Manager is designed to minimize your dependency on web developers when you want to add marketing and analytics…
CRO / UX 12 min

How Typography Affects Conversions

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your…

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