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Digital Marketing Blog

CRO / UX 9 min

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore…
Social Media 5 min

How to Create Custom Audiences in Facebook

Using Facebook Ads to drive actual sales and results is no longer a myth, but are you making the most…

The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment,…

How 9 SaaS Companies Hacked Their Growth

I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might…
CRO / UX 8 min

How to Structure a Long-Form Landing Page for Maximum Conversions

Long-form sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough…

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Content 51 min

7 Proven Strategies to Increase Your Blog’s Traffic by 206%

According to Hubspot, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. But, you…
Email 8 min

The Top 10 Ways To Re-Engage Dead Email Subscribers

Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers…
Social Media 10 min

How to Appropriately Promote Yourself on YouTube

Most people don’t think about YouTube the same way they do Twitter, Facebook, or Google+. It’s less a “social media”…
Social Media 16 min

How to Build Your Audience on YouTube

If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But…
Paid Ads 8 min

Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavioral advertising.…

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SEO 10 min

How to Avoid Over-Optimizing Your Website

Too much of a good thing is a bad thing. This is true in life and in search engine optimization…
Marketing 10 min

How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

One of the things I struggled with the most when I was a marketing manager at a SaaS company was…
Content 7 min

9 Awesome Examples of Copywriting Headlines (That You Can Steal!)

They say that writing the headline is the hardest part of publishing. Some people have even devised specific strategies to…
Marketing 10 min

39 Resources for Understanding the Science & Psychology Behind Great Marketing

We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start…
CRO / UX 25 min

5 Psychological Principles of High Converting Websites (+ 20 Case Studies)

You know the feeling when you pour your heart and soul into a promising new A/B test, only to have…

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from Small Business to Enterprise

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