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Digital Marketing Blog

Marketing 12 min

Website Cost: Professional Design vs. DIY

If you’re looking to get a new website for your small business, you’re probably asking one key question: how much…
Paid Ads 12 min

Why Most Snapchat Ads Fail (and How to Fix Yours)

Most Snapchat ads don’t work — and it’s not because Snapchat is a bad platform. It’s because most marketers treat…
SEO 11 min

Top 10 Best CMS Options for SEO

If you’re looking to boost your website rankings through SEO, you need to make sure every component of your website…
Content 13 min

What Is Short Form Content & Why Should You Use It?

Let’s say it’s a rainy Saturday, and you’re trying to figure out what to watch. You’d never choose to sit…
SEO 13 min

SEO Monitoring: Tips, Tools, and Metrics

Search engine optimization (SEO) is an essential strategy for increasing website traffic as well as your brand authority. The higher…

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Paid Ads 13 min

Click Fraud: How to Treat, Cure, and Immunize Campaigns

Click fraud happens when somebody deliberately generates fake clicks on your ads.  Such clicks don’t convert into real leads or…
Email 16 min

The Complete Guide to Email Marketing for Beginners

Email marketing is a marketing strategy that involves sending promotional emails to a group of people who have signed up…
Marketing 10 min

4 Ps of Marketing: Definition, How-To & Examples

In an age of marketing misinformation, the 4 Ps are more important than ever.  The “marketing mix” (made up of…

Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Wonder why manufacturers with inferior products and processes regularly outsell your company? I’ll let you in on a secret. It…
Marketing 12 min

Performance-Based Marketing: Where to Start and How to Budget Smart

I recently came across a thread from a local service business owner making about $1M in annual revenue. They shared…

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Marketing 13 min

Marketing Funnel: Stages, Tactics & Mistakes to Avoid

Wonder why your marketing and advertising campaigns aren’t delivering conversions? Your offer is solid, your creatives are on brand, and…
Marketing 12 min

Find Your Target Audience: 6-Step Framework & Examples

When I first started out in marketing, traffic was my number one priority.  I focused on boosting visitor numbers. Yet…
Tools & Tech 11 min

What Is Substack? How to Go From Zero to Paid Subscribers

Substack isn’t just another newsletter platform. It’s a powerful tool for building and monetizing a community. You don’t need a…
Marketing 15 min

High-Ticket Affiliate Marketing: 15 Successful Programs

Affiliate marketing can be a great way for content creators, influencers, and other people with an online presence to generate…
SEO 11 min

Amazon SEO: 7-Step Framework for Top-Five Rankings

How do you stand out on a website that sells hundreds of millions of items? A commitment to product quality…

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from Small Business to Enterprise

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