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Digital Marketing Blog

Illustration of items coming out of a box and text that reads "Brand Strategy 101: How to Create Impactful Branding."
Marketing 11 min

Brand Strategy 101: How to Create Impactful Branding

Part of building an impactful brand is ensuring it’s instantly recognizable amongst your target audience. This is where brand strategy…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 27, 2025
Illustration of a person writing a list and text that reads "How to Write a Listicle That Gets Traffic, Links, and Shares."
Content 10 min

How to Write a Listicle That Gets Traffic, Links, and Shares

Most listicles suck. They’re lazy, bloated, and packed with filler. But a well-done listicle? It ranks. It earns backlinks. It…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 27, 2025
Illustration of ads on mobile devices and text that reads "Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend."
Paid Ads 12 min

Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend

Instagram ads can work incredibly well. But most brands burn budget before they see results. Broad targeting, weak CTR, or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 27, 2025
Illustration of people reaching for a magnet and text that reads "Relationship Marketing: How to Attract Fans (Not Just Buyers)."
Marketing 12 min

Relationship Marketing: How to Attract Fans (Not Just Buyers)

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening:…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 25, 2025
Graphic with a meet AI mode screenshot and text that reads "Key Updates from Google I/O & Marketing Live 2025."
News & Trends 14 min

17 Key Updates from Google I/O & Marketing Live 2025

Google I/O is the search giant’s annual developer conference, where the company announces new products and tech updates. I’ve been…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 19, 2025

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Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
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LIVE on June 16 | 8am PDT
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

AI search is changing how customers discover brands. In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 16</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
Illustrations of mobile phones and logos for social media and text that reads "What Is Video Marketing and How Do You Get Results From It?"
Creative 11 min

What Is Video Marketing and How Do You Get Results From It?

Most businesses make the same video marketing mistake. Most brands obsess over the video. Scripting it, shooting it, and polishing…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 19, 2025
A graphic that says "What is GPTBot and Should You Block It?"
AEO / GEO 13 min

What Is GPTBot, and Should You Block It?

If you’ve published content online recently, there’s a good chance GPTBot has already crawled it. GPTBot is OpenAI’s web crawler…
Jenny Haskins
Jenny Haskins SEO Strategist
Jun 18, 2025
Neil Patel LinkedIn post about the impact of content type on brand perception.
Content 15 min

The B2B Content Marketing Playbook: What Works, What Doesn’t, and What to Ignore

Most B2B content underperforms. It gets stuck in approval loops, bloated with fluff, or aimed at people who were never…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 18, 2025
Illustration of a house with a sold tag and text that reads "Real Estate Marketing: How to Sell Properties Fast."
Industries / Franchises 13 min

Real Estate Marketing: How to Sell Properties Fast

Most real estate agents aren’t natural marketers. And this is very good news for you.  By arming yourself with a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 18, 2025
Illustration of various marketing tools and text that reads "What Works in Integrated Marketing Communications Today."
Marketing 15 min

What Works in Integrated Marketing Communications Today

Brands that execute on an integrated marketing communications (IMC) strategy provide their customers with a more predictable, enjoyable, and worthwhile…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 17, 2025

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Illustration of two people working at a desk with microphones and text that reads "Subject Matter Experts: What They Do & Why They’re Important."
Content 16 min

Subject Matter Experts: What They Do & Why They’re Important

A subject matter expert, or SME, is a professional with deep and specialized knowledge in a singular subject. In a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 16, 2025
Illustration of different brand logos and text that reads "Rebranding: How to Do It Right (Without Wrecking What You’ve Built)."
Marketing 11 min

Rebranding: How to Do It Right (Without Wrecking What You’ve Built)

Rebranding is risky. If you mess it up, you confuse your audience. If you do it right, you build a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 16, 2025
Illustration of someone working on a computer and text that reads "The Best Account-Based Marketing Tactics for Driving Pipeline and Revenue."
Marketing 13 min

The Best Account-Based Marketing Tactics for Driving Pipeline and Revenue

Most marketers say they’re doing ABM. But most ABM programs don’t move revenue. They’re slow, misaligned, or bloated with the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 16, 2025
Alt text: Header image that reads ‘How to Find Influencers for Your Brand’ and shows an influencer smiling at the computer 
Influencer 13 min

How to Find Influencers for Your Brand

Picture this: Your brand has an incredible story and solves a near-universal problem, but your internal team doesn’t have the…
Mackenzie Moore
Mackenzie Moore Influencer Marketing Manager
Jun 10, 2025
Illustration of a popup shop with text that reads "Experiential Marketing: Examples, Strategies, and Best Practices."
Marketing 13 min

Experiential Marketing: Examples, Strategies, and Best Practices

You’re exposed to around a hundred ads daily. How many of them do you remember? Experiential marketing, on the other…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 10, 2025

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