Every content strategy recipe needs its secret sauce: keywords.
Keywords go with everything.
They spice up your content and give your site texture to capitalize on traffic.
But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.
Some industries are really competitive. So, get an edge by adding a keyword mapping tool to your content strategy toolbox.
This will prove helpful, considering nearly 50% of clicks in Google Search Console go to hidden terms. Those terms could be the keywords you’re missing to up your SEO efforts.
Through SEO audits to update keywords, your site will become keyword rich — rich with relevant keywords. From there, you can gain backlinks to achieve superb SEO status on your site.
It all starts with SEO keyword mapping, and with Ubersuggest, I’ll show you a recipe that leads to results.
What Is Keyword Mapping?
Keyword mapping is the process of pairing keywords with relevant pages on your website.
Want to learn how to do keyword mapping effectively? Think of it like a puzzle piece.
Once you identify a keyword or phrase, the next step is to identify the page it fits in with on your site—like a puzzle.
I like to think of these as keyword clusters that give structure to your pages.
Keywords are where your content strategy starts anyway. So, as you begin the process of SEO keyword mapping, remember you’ll have to perform this step regularly for SEO audits and link-building purposes.
Take time to nail down the optimization process and give your content a chance to rise in the search engine results pages (SERPs).
Benefits of Keyword Mapping
With keyword mapping, you won’t have to play hard to get visitors.
As an SEO specialist or website owner, SEO keyword mapping helps you:
- Fill in the gaps: There may be keyword opportunities you’re missing out on by not covering every keyword relevant to your brand. Or there might be new keywords worth adding. Say you expand your product or service offerings. This presents opportunities that call for a new keyword mapping session. Use the keywords to fill in the gaps for users, connecting them to the content they’re looking for.
- Find potential instances of cannibalization: The last thing you want is for your content to compete against itself. To avoid keyword cannibalization, use keyword mapping to identify duplicate content throughout your site.
- Improve internal linking: After conducting keyword research, you’ll know how to optimize your content. From the best anchor text to an internal linking strategy, provide top-notch navigation of your site for visitors.
- Track keyword performance: Stay up on changes with keywords so you can pivot or research for replacements that will improve your performance.
Let your keywords take shape and guide the content plan for your website.
Keyword Mapping With Ubersuggest
I want to help you build your keyword list using Ubersuggest as your keyword mapping tool.
Content ideas won’t just fall out of the sky.
However, keywords can spark ideas and topics for content relevant to your audience.
Let’s open up Ubersuggest to learn how to do keyword mapping.
Now that we’re here, imagine you’re a florist, and your shop needs to get ready for a busy holiday like Valentine’s Day or Mother’s Day.
It’s time to put on your seasonal SEO strategy hat.
Head to our Keyword Research section in the dashboard. Search “flowers” to start.
I’m going to go a step further here for you and use the feature showing keyword ideas with page 1 ranking potential.
So that you’re keeping your SEO strategy in mind when keyword mapping, check out the SEO Difficulty column to understand the power each keyword can add to your strategy. Tip: The higher the number, the more competitive. With that said, we recommend optimizing for a mixture of difficulty levels.
Thinking back to the benefits of keyword mapping I mentioned, let’s use this keyword mapping tool to fill in a blank for you.
Say you just started offering delivery options through Instacart.
You’ll want to make sure users know this is an option when they visit your site. Check to see what keyword strategies your competitors are using that you might be able to borrow from.
You can focus on the “flowers delivery” keyword and see:
- What your competitors’ content looks like
- Traffic to competitors’ pages
- Number of backlinks to competitors’ pages
- Number of shares on social channels
- Page titles you should consider
Those are great insights into how you should be mapping out your keyword ideas. Use the first-hand success of your competitors and apply it to your strategy where it makes sense.
You can also find additional keywords and create a hub of content on the topic to offer ease and convenience to your visitors.
Under the same section, Keyword Research, navigate to the Keyword Visualization function. With the keyword “flowers delivered,” you’ll see some search queries that users regularly input into search engines.
You can use this information to come up with ideas on how to boost your delivery services.
We can see “flowers to order,” “flowers that can get delivered,” and “flowers delivered on valentine’s” are some topics you might capitalize on based on our scenario.
You can build a content strategy around these keywords to drive traffic to your website. For example, create a page all about flowers’ suggested delivery times using the keyword “flowers that can get delivered.”
Apply these steps stemming from keyword mapping and analyze what will yield high KPIs and meet your customers’ needs.
How Do You Know If Your Keyword Mapping Is Successful?
You’ll know if you’ve mastered keyword mapping when your content is meeting search intent.
Like our previous florist example, you’ll need to accurately qualify your keywords to see success. Meaning the keywords will align with the theme of your brand or product and have at least moderate traffic.
Search engines reward your content based on how well it meets search intent.
It’ll help to update your map regularly to track performance over time. To keep track of this, this can be done in your basic Excel or Google Maps spreadsheet, or you can look up a template designed specifically for tracking keyword maps.
Don’t track performance alone. Track trends, too. As they change, you’ll add new concepts that need further mapping.
Take some of your low-performing pages, pop the URLs into Ubersuggest, and transform them using SEO keyword mapping.
A keyword mapping tool like Ubersuggest keeps you on track with ideas for new versions of queries. It’ll also help you get a pulse on what your competition is doing.
Frequently Asked Questions
SEO keyword mapping starts with keyword research and analysis. Next, categorize the keywords by determining which are for your niche. You can group keywords in clusters to form content hubs for easy content navigation and even which to link to internally. These keywords will also inspire your URLs, titles, and more. You’ll need to update your keywords regularly, so you’ll track their performance and repeat this process as needed.
Mainly, keyword mapping is important for the organization of your content. From the URL to the content on the page surrounding the keywords, search engines will be able to pair it with users who make similar search queries.
The four most common types of keywords are classified by search intent:
Informational keywords — These target users who want specific answers or need general information. An example would be “flowers delivery near me.”
Navigational keywords — These target users intending to find an aligning site or page for their needs since they already know what they want. This would be a solid statement like “Neil Patel blog.”
Commercial keywords — These target users researching brands or services for future purchases. Keywords like “Dunkin donut flavors” or “Starbucks coffee syrups” would fall under this type of keyword.
Transactional keywords — These target users who intend to act. They could be acting on your call to action (CTA) to sign up for a giveaway or making a purchase via a “Buy Now” button.
Once you’re done with keyword research, pick keywords that are related to your niche or brand, have a high search volume, and have the potential to convert your audience. Think like your customers and study your competition. That’ll show you which keywords to invest in.
There is intent behind each search query tied to a specific keyword.
To achieve better search rankings, start with keyword mapping. It takes time to start and research, but you’ll get your site well-organized for the long run.
Working keyword mapping into your SEO strategy will help you reach the top of the SERPs.
If you want a starting point that’ll save you some time in the researching phase, use Ubersuggest as your keyword mapping tool.
I’ve shown you how to use it. Now it’s time to start your map.
Have you tried keyword mapping? If so, would you say it has leveled up your SEO content strategy?
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