Digital Marketing Blog

For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search…

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much…

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+…

You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at…

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage…

Key Findings Note: Note: Our AI Visibility Score is a 100-point measure combining how often a brand appears in AI…

LinkedIn has long been a place for professionals to build their networks and share industry expertise. Now, the platform appears…

Cyber5 runs from Thanksgiving through Cyber Monday, and those five days can carry a bigger share of annual paid media…

You already know what GEO is. You’ve read the definitions, sat through the LLMO comparisons, and seen the “AI search…

Ever wondered why your landing page pulls in traffic but barely converts anyone? You’re not alone.  The median landing page…

The global education sector is set to reach $10 trillion in value by 2030, powered by growth in developing markets as well…

If you’re running marketing for a real estate brand, you already know the deal. Zillow, Realtor.com, and Redfin sit at…

What does the term “meta tags” cover, and which ones matter for SEO? Some of the advice out there is…

You spent time crafting what you thought was a great meta description for your page. You agonized over word choice…

Pay-per-click (PPC) advertising delivers an average return on investment (ROI) of 200 percent.   Marketers are taking notice. About 93 percent of them view PPC advertising as effective or highly effective, second only…