Neil Patel

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Is Ubersuggest Worth It?

A graphic saying "Is Ubersuggest Worth It?

Of course, my answer is: Yes, Ubersuggest is worth it!

I know it seems biased, but I’m serious. I wouldn’t offer a tool I don’t stand behind.

Many other marketers have found that Ubersuggest delivers on value and gets them started the right way in their keyword research and other areas.

What means the most to me is that those who’ve used the tool say it delivers what it promises.

I’ve enjoyed seeing how it’s changed marketers’ research approach and reshaped their marketing strategies.

But you don’t have to take my word for it. Let’s put Ubersuggest in action.

Ubersuggest in Review: Core Features

I want to hear your Ubersuggest review.

But that means you’ll need to play around with the tool first.

So, go to the Ubersuggest dashboard and create a free account to see just how much you can do with this free keyword research tool.

Ubersuggest keyword research tool.

Here are the core features—let’s refer to them as the big four:

  • Dashboard
  • Keyword Research
  • Traffic Estimation
  • Backlinks

Each feature unpacks more in its various sections, so let’s walk through each:

  1. Dashboard
Ubersuggest dashboard.

The Dashboard is your hub. Here, you can enter information about your site and create projects to track objectives and overall performance.

There are sections to discover SEO opportunities and track your rank on targeted keywords. The dashboard also includes a workspace to monitor your previous keyword mapping and develop content outlines.

  1. Keyword Research
Ubersuggest keyword research tool.

In this section, you can review keywords with an overview of those you want to rank for. You can also see if your competitors are ranking for them.

You can use this section’s other features to brainstorm keyword ideas, answer questions via content using the same keywords, and track keyword traffic.

  1. Traffic Estimation
Ubersuggest traffic estimation.

Traffic Estimation gives you an overview of your site or a specific page URL.

You can get a feel for your organic keyword ranking—even SEO keywords, monthly organic traffic, and your domain authority.

You can also review your top pages by traffic to monitor their performance and replicate successful strategies on your new pages.

  1. Backlinks
Ubersuggest backlinks.

The Backlinks section includes a backlink checker that features your domain authority, referring domains, and a breakdown of each page’s backlink performance.

Ubersuggest backlink checker.

You can uncover more by mining your competitors’ links and creating content on that same topic.

You can even use the tool’s source page list to identify whom to contact for backlink outreach. That way, you can lock down those referring domains.

Ubersuggest Features You May Not Be Aware Of

Ubersuggest has evolved, so there may be some new elements you haven’t tried yet.

We’re constantly updating Ubersuggest and its Chrome extension to get you the information you need.

Ubersuggest features you may not be aware of.

You can get keyword ideas using Ubersuggest using the Keyword Visualization tool in the Keyword Research section and the Keyword Generator feature.

Keywords Lists allows you to curate and save the content you create and keywords you generate during the research process.

Ubersuggest keyword ideas.

Keyword Visualization is one of Ubersuggest’s new keyword discovery tools.

It helps you keep track of your keyword lists and shows you keyword opportunities.

Ubersuggest shows you preposition-based questions that real-life searchers are asking about the keywords you’re targeting. You can then use those questions to create content ideas.

For example, here we visualize the keyword “luggage.”

Keyword visualizer Ubersuggest.

If you own a luggage brand like Beis, you could do a study on “how luggage is measured” based on your keyword research. You could educate your audience on how to fly without exceeding luggage dimension limits set by airlines and the Transportation Security Administration (TSA).

Now, you have a helpful content idea that adds value for your audience and has a chance to rank high for your targeted keyword.

Keep an eye out for new Ubersuggest updates, and always feel free to send suggestions via the comments so we can make this tool even better.

Ubersuggest Free and Paid Plans: What Do You Get?

It’s hard to commit to something you can’t see the value in.

Still asking, “Is Ubersuggest worth it for the price?” I’ll break down the pricing for you.

I don’t like subscriptions, and you probably don’t, either.

That’s why I created pricing plans that are budget-friendly and big on value.

Each of our three plans includes SEO training and support, plus:

Individual Plan:

  • Daily rank tracking for 125 keywords per project
  • 1,000 pages crawled per report weekly
  • Access to keyword suggestions, content ideas, and traffic analyzer tools

Business Plan:

  • Daily rank tracking for 150 keywords per project
  • 5,000 pages crawled per report weekly
  • Access to keyword suggestions, content ideas, and traffic analyzer tools

Enterprise Plan:

  • Daily rank tracking for 300 keywords per project
  • 10,000 pages crawled per report weekly
  • Access to keyword suggestions, content ideas, and traffic analyzer tools
  • Advanced integrations and custom reporting
Ubersuggest pricing.

Now, here’s how much each plan costs:

  • Individual Plan: $29/month or $290 for life
  • Business Plan: $49/month or $490 for life
  • Enterprise Plan: $99/month or $990 for life

Note that all plans come with a seven-day free trial. You can cancel at any time, risk free.

So, if you’re an entrepreneur or small business owner, you don’t need to pay the same price that a full-on agency pays.

I want to support you in the way that fits you best.

I take pride in providing a tool this flexible.

At the end of the day, you just need to know how to find successful keywords, optimize your site, and track your progress.

And I want to see you grow from using Ubersuggest.

Ubersuggest Benefits for Digital Marketers

Even I use Ubersuggest to put together content and campaigns.

So, you can run a successful SEO campaign with the tool, too.

Digital marketers looking to improve their online presence and drive more website traffic will enjoy this dashboard hub.

Ubersuggest benefits.

Develop a more effective digital marketing strategy using Ubersuggest to gather insights on:

  • Keyword research: Conduct thorough keyword research for your website, blog, or social media content. This includes identifying popular search terms, analyzing competition for specific keywords, and generating new keyword ideas. By optimizing content for the right keywords, marketers can improve their website’s search engine ranking and attract more organic traffic.
  • Content ideas: Generate content ideas based on search terms related to a particular topic or industry. Marketers can use this feature to create content that addresses the needs and interests of their target audience, increasing engagement and driving conversions.
  • Competitor analysis: Analyze their competitors’ digital marketing strategies, including their search engine ranking, backlinks, and top-performing content. This information can help marketers identify opportunities to improve their own strategy and gain a competitive edge in their industry.

I hope Ubersuggest levels up your game so you can dominate the competition like a boss.

How to Get More Value Out of Ubersuggest

To get the most value out of Ubersuggest, there are a few key strategies that digital marketers must know.

First, it’s important to unlock all the features to their full potential.

Whether you’re performing keyword research or brainstorming content ideas, Ubersuggest is like having a mini in-house agency. You can satisfy all aspects of your online presence.

You’ll want to regularly update and optimize website content based on the insights gained from Ubersuggest. This means using relevant keywords and creating high-quality content that addresses the needs and interests of the target audience.

The industry is constantly changing, and you’ll need to switch things up to refine your goals.

Don’t forget to track performance, including website traffic, conversion rates, and social media engagement.

By analyzing this data all in one place, you can adjust your strategy accordingly.

I’ve provided many support and educational materials, such as blog posts, webinars, and tutorials, to help marketers stay current on the latest digital marketing trends and best practices.

This platform is your place to put it all into practice.

Frequently Asked Questions

What are the pros and cons of Ubersuggest?

Ubersuggest is an SEO tool that offers keyword research and website analysis. The pros are its affordability over competitors, variety of features, and cancellation policy. However, the main con is that more advanced features require a paid subscription that potential users may not be able to invest in at this time.

Is Ubersuggest data accurate?

Yes, estimates are generated using multiple data providers. Our data providers are similar to those used by other SEO tools.

Is Ubersuggest still free?

Ubersuggest can be used for free under a seven-day trial period offer. Otherwise, there is a daily limit for features when using the tool unsubscribed. However, the Chrome extension is free.

How do I use Ubersuggest for SEO?

Using the main feature of Keyword Research for keyword discovery, you can start keyword mapping to strengthen your SEO strategy by entering keywords you want to target. You can stop guessing and start using the keywords relevant to your brand that your competitors are using and your audience is searching for.


Creating more reports was not my goal with Ubersuggest. It was about making a user-friendly solution to help you expand your traffic that was easy on the wallet.

Having these SEO insights at your fingertips now allow you to conduct more in-depth investigation about your audience and competitors. As your rankings and traffic grow, you’ll be able to see exactly what works from your dashboard.

We’ve improved the Ubersuggest platform over time, even adding a convenient extension.

Our most recent changes made it easier to improve your keyword research plan, examine your competition, and review backlink statistics and traffic trends.

Navigating Ubersuggest changes makes it easy to achieve your SEO strategy objectives.

Our tool enhancements, such as Keyword Visualization and backlink data, assisted users in creating new content more effectively.

If you like the functionality of the tool, take a deep dive into how the features can be applied to your business by reading the Ubersuggest guide.

Have you tried Ubersuggest yet? Is there anything missing you wish you could do with the tool?

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