Do you want to be found on Do you want your business to be found on Google?

Let’s Talk

Digital Marketing Blog

New
ai brand visibility tracking 002
AEO / GEO 9 min

AI Brand Visibility: You’re Tracking It Wrong

Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem.…
Adam Balestone
Adam Balestone Senior SEO Manager
Jun 17, 2026
New
A graphic saying "ChatGPT opens Ads For All: How To React to This Shift.
Paid Ads 8 min

ChatGPT Opens Ads for All: How to React to This Shift

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone…
Chris Moreno
Chris Moreno Senior Vice President, Paid Media
Jun 15, 2026
New
tiktok premium ads 002
Paid Ads 7 min

Why TikTok Is Expanding Its Premium Ads Push and What That Means for You

TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…
McKinsey Rosta
McKinsey Rosta Senior Paid Media Manager
Jun 12, 2026
Image related to Using AI to Support and Defend Your Brand
Content 8 min

Using AI to Support and Defend Your Brand

Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized…
Nichole Wiza
Nichole Wiza Sr. Content Production Lead
Jun 10, 2026
google sponsored shops 002
News & Trends 7 min

Google Is Testing Sponsored Shops in SERPs: What This Means for Advertisers

Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales,…
Jason Bell
Jason Bell Associate Director, Paid Search
Jun 9, 2026

Join Over 5,000 Companies

from Small Business to Enterprise

Trustpilot
Book a Call
Promotion

The AI Visibility competition begun.
Are you playing to win

Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
Sign up for free
The AI Visibility competition begun.
Promotion

LIVE on June 30 | 8am PDT
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Marketing forecasting has become significantly more complex. In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment.
Sign up for free
<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
Promotion

Get instant, raw search insights,
direct from the minds of your customer

There are 3 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to your customers' thoughts

Create better content now
Get instant, raw search insights,
How to Create and Optimize Your Robots.txt File
SEO 16 min

How to Create and Optimize Your Robots.txt File

Think of your robots.txt file as your site’s GPS.   It tells web crawlers for search engines like Google or Bing (and now…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 26, 2026
A graphic that says: "AI -Powered Lead Gen: The New Way Multi-Location, Franchises, and Global Corporations Scale."
Lead Gen. 13 min

AI-Powered Lead Gen: The New Way Multi-Location, Franchises, and Global Companies Scale

Multi-location brands are generating more leads than ever. And yet, many are still struggling to turn that activity into consistent…
Matthew Santos
Matthew Santos Chief Product Officer
May 22, 2026
A graphic that says "Key Updates from Google I/O and Marketing Live 2026
News & Trends 13 min

Key Updates from Google I/O and Marketing Live 2026

Each year, Google hosts two major events that influence how people use the internet and how brands reach them.  The…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 21, 2026
A graphic that says 12 best Google Analytics Reports Used By Expert Marketers
Data & Analytics 11 min

12 Best Google Analytics Reports Used by Expert Marketers

If you’ve ever opened Google Analytics 4 and felt overwhelmed, you’re not alone.  GA4 replaced Universal Analytics in July 2023 and introduced…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 20, 2026
Image related to How to Create an AI Visibility Report with Writesonic
AEO / GEO 15 min

How to Create an AI Visibility Report with Writesonic

Here’s something that should keep marketers up at night: your buyers are researching purchases in ChatGPT and Perplexity, and most…
Tierney Brannigan
Tierney Brannigan Associate Director, Content Strategy
May 15, 2026

Join Over 5,000 Companies

from Small Business to Enterprise

Trustpilot
Book a Call
google algorithm changes 002
SEO 27 min

Google Search Algorithm Changes: 2026 Update

Have you noticed rankings shift after a recent update?  Keeping pace with Google’s ranking algorithm can feel like chasing a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 6, 2026
Image related to What Does the TikTok Sale Mean for Advertisers?
Paid Ads 10 min

What Does the TikTok Sale Mean for Advertisers?

On January 22, 2026, TikTok USDS Joint Venture LLC officially purchased TikTok’s U.S. operations from ByteDance, transferring control to an…
Erik Stebbins
Erik Stebbins Associate Director, Paid Social
May 5, 2026
A graphic that says "Linkedin Articles: What Sets Them Apart and How To Write them.
Content 11 min

LinkedIn Articles: What Sets Them Apart & How to Write Them

Most brands still treat LinkedIn like a feed-first platform. Post a thought, collect some likes, move on. That works well…
Kimberly Campbell
Kimberly Campbell Digital PR Specialist
May 1, 2026
A graphic that says "Best Content Marketing Agencies of 2026."
Content 20 min

Best Content Marketing Agencies of 2026

The content world is changing, but people still know its value. A 2023 survey from the Content Marketing Institute showed…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 28, 2026
A graphic that says "Best Social Media Management Tools for 2026."
Tools & Tech 2 min

Best Social Media Management Tools for 2026

Social media is more than just a way to waste time online. Social media is a big business. Over 2.7 billion…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 25, 2026

Join Over 5,000 Companies

from Small Business to Enterprise

Trustpilot
Book a Call
SEO 21 min
Featured

SEO 101: Basics for 2026

Search engine optimization (SEO) remains one of the most reliable ways to drive consistent, targeted traffic to your site.  That hasn’t changed.  What has changed, though, is the environment in…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 23
A graphic that says "SEO 101 Basics for 2026."