Neil Patel

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How We Produced 61% Revenue Growth in a Down Market

I’m not here to tell you whether we are in a recession or not.

But I think we can all agree that the market isn’t as strong as it was a few years ago.

Now with my company NP Digital, which is an ad agency, certain parts of the company have grown by 61%.

When I mean 61% I am not talking about traffic, leads, or employee count… I am talking about revenue.

And to be super clear the way I am calculating the 61% is looking at year-to-date revenue this year and comparing it to the year-to-date revenue last year for that division.

Can you guess what part of the company is growing at 61%?

It’s our international division.

Most people know us as an ad agency here in the United States, but we are actually in a lot of countries… to name a few:

  • Australia
  • Brazil
  • Canada
  • Colombia
  • France
  • India
  • Italy
  • Malaysia
  • Mexico
  • Netherlands
  • Japan
  • Singapore
  • Spain
  • United Kingdom

And we are continually adding more countries every year because it is providing us rapid growth…

There is also a reason for us doing that… but first, let’s talk about what people are doing wrong.

What businesses are getting wrong about marketing?

The way businesses make money is by selling a product or service. And the way they make more money is by continually adding more products and services to sell to their existing customers.

This works! And you can build massive companies with this model.

But years ago, I was sitting with one of my friends who worked at Google, and she mentioned something to me that I’ll never forget.

She mentioned to me that most of the people who search Google don’t search in English.

Now when she told me that, I felt that it was common sense as there are a lot of other popular languages that people speak.

But she then clarified that the majority of the content on the web was in English.

It hit me that if I produce content in different languages I could quickly garner a global audience because there isn’t as much competition in regions that don’t have a lot of native English speakers.

Sure, some regions are more competitive than others, but generally speaking, there are a lot of regions where companies aren’t spending as much on marketing or even leveraging the new-aged marketing tactics that a lot of startups are using.

And by no means I am the first person to figure this out. 65.4% of the Fortune 500 operate in multiple regions and they have been doing this well before I got into business.

Their reasoning? It’s simple… most of the world’s population doesn’t live in just one country… there are many countries that have a large population and GDP.

So how have we used this data?

As I mentioned earlier our international revenue growth is at a whopping 61% when I compare year-to-date numbers over the previous year. And our base wasn’t small either… we were doing well into the millions last year internationally.

But we continually expand into countries that have a large GDP and population numbers. In addition to that, we look at what countries Google and Facebook are generating their ad revenue from as it helps us determine what countries have lucrative markets from a marketing perspective.

From there, we expand our marketing into those regions.

From hiring boots on the ground, to do social media marketing to doing SEO… or even releasing press releases in those countries and speaking at global business and marketing conferences… we focus on whatever marketing tactics help us build a brand and generate revenue within those regions.

Now the way you can take advantage of this is to first look at where your customers may be coming from. If you are starting to generate sales from another country in a small quantity when you aren’t even targeting customers from that region it may be a good region to expand into.

If you don’t see customers from another country, consider looking at GDP data, and population data, and look to see which countries like products and services from your industry.


Adding more products and services is a great way to grow and generate more revenue from each of your existing customers. And you should do that.

But another way to grow at a rapid pace is to target more countries… especially those where English isn’t the primary language.

The more people from around the world that see your products and services the more revenue you should generate in the long run.

And if you need help doing so, check out my ad agency NP Digital where we do this for a lot of corporations.

Do you currently target one country with your marketing or multiple?

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