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CRO / UX

Image related to 19 Psychological Principles That’ll Improve Your Homepage Conversion Rate
CRO / UX 9 min

7 Things You Should Learn From The Customer Who Doesn’t Convert

Everyone hates shopping cart abandonment. It’s the boogeyman of Internet marketing, the nemesis of conversion optimizers, and the headache of…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 1, 2015
1-zoura-homepage
CRO / UX 15 min

How to Optimize Your Website Messaging to Increase Conversions

Have you been to a website recently where you read every word and absorbed every image on the homepage, but…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 7, 2015
best-buy-honest-slogan
CRO / UX 2 min

15 Persuasion Lessons You Can Learn From Amazon’s Upsell Strategy

In a nutshell, upselling is how retailers persuade customers to spend more money on products or services that complement the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 9, 2014
1-goldfish-shot
CRO / UX 18 min

7 Deadly Web Design Sins You Might Be Making

Web design is a tricky subject. People have different opinions about what constitutes good web design and what doesn’t. Some…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 19, 2014
Crazy scientist. Young boy performing experiments
CRO / UX 1 min

50 Split Testing Ideas (You Can Run Today!)

When it comes to split testing, ideas might sound like one of the last things that you need, right? But,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 4, 2014

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Events

LIVE on September 8 | 8am PDT
The Future of Content Marketing: How AI Watermarking Changes the Game

In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 8</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
Events

ON STAGE on September 17 | Quito, Ecuador
The New Marketing Playbook: How to
Win in Latam

Join Neil Patel at Reinvention 2026. Learn how to win across AI, search, and social by building trust at every discovery point and turning visibility into growth.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 17</small></span><small> | </small><span class="bold red"><small>Quito, Ecuador</small></span>
Events

ON STAGE on September 24 | Vancouver, Canada
Search Everywhere Optimization: The Future of
Discoverability in an AI-First World

Join Patel at SocialPacific 2026. Learn where discovery happens, which platforms deserve investment, and how to earn visibility across AI and search.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 24</small></span><small> | </small><span class="bold red"><small>Vancouver, Canada</small></span>
Events

ON STAGE on September 30 | Sao Paulo, Brazil
Search Everywhere: the new growth
playbook for D2C brands

Join Neil Patel at D2C Summit 2026. Learn how D2C brands can win key discovery moments, influence decisions, and turn digital visibility into growth.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 30</small></span><small> | </small><span class="bold red"><small>Sao Paulo, Brazil</small></span>
Events

LIVE on September 30 | 8am PDT
The Future Starts Here: Summit 2026

Join industry leaders, innovators, and changemakers for an unforgettable virtual summit packed with insights, inspiration, and actionable ideas.
Save your seat now
<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
1-simple-screenshot
CRO / UX 8 min

How to Structure a Long-Form Landing Page for Maximum Conversions

Long-form sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 1, 2014
Image related to Everything You Need to Know About the Psychology of the Call to Action
CRO / UX 12 min

Everything You Need to Know About the Psychology of the Call to Action

Every digital marketer knows about the call to action. But how many web marketers really understand the call to action?…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 30, 2014
the sims a/b test
CRO / UX 25 min

5 Psychological Principles of High Converting Websites (+ 20 Case Studies)

You know the feeling when you pour your heart and soul into a promising new A/B test, only to have…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 14, 2014
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CRO / UX 12 min

How Typography Affects Conversions

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 23, 2014
laxelle-a
CRO / UX 62 min

100 Conversion Optimization Case Studies

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 25, 2013

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how colors affect conversion rates
CRO / UX 2 min

Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 3, 2013
Marketing de varejo guia completo
CRO / UX 8 min

Are You Making These 5 Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 14, 2013
Marketing de varejo guia completo
CRO / UX 7 min

Why “The Fold” Is A Myth – And Where To Actually Put Your Calls To Action

If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 13, 2012
Image related to How To Build A Trustworthy Website
CRO / UX 13 min

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 10, 2012
Image related to 20 Success Lessons From the Top Marketing Blogs
CRO / UX 6 min

What Do The Best Website Pricing Pages Look Like?

With so much attention spent on landing pages, it can be easy to forget about one of your most important…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 26, 2012

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from Small Business to Enterprise

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