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CRO / UX

CRO / UX 3 min

The 4 Main Reasons That Your Conversion Rate Is So Low

Look, I get it. You probably hate your conversion rates. And I understand. Conversion optimization is about one big thing: more revenue.…
CRO / UX 1 min

22 Creative Ways to Start Increasing Sales Online Today

If you’re hoping to increase sales, you’re on the right track. Increasing sales is the key to any successful business.…
CRO / UX 2 min

How to Fix On-Site Search Errors That Are Harming Your Conversions

After months of work, you’re finally getting a steady flow of traffic to your website. Now it’s time to start…
CRO / UX 1 min

17 Reasons Why Your Website Should Have a Clean and Simple Design

Your website is the digital storefront of your business. If its design is lacking, people might decide that they don’t…
CRO / UX 1 min

How to Read Your Visitors’ Minds by Watching Their On-Site Behavior

Ideally, you could predict what every person wants when they hit your site. Giving the user what they want, even…

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CRO / UX 2 min

19 Psychological Principles That’ll Improve Your Homepage Conversion Rate

Psychology is the magic bullet of conversion optimization. Well, maybe that’s a tad bit idealistic. But psychology is arguably the…
CRO / UX 1 min

How to Create a Video Page Landing Page That Converts at 56%

If you’ve visited my homepage recently, you’ve probably seen and heard me talking. To be honest, I try to avoid…
CRO / UX 2 min

How to Boost Your Conversion Rate by 45% with Live Chat

Digital marketing has seen quite a few innovations in the last few years. From video marketing to customer-driven contests, there…
CRO / UX 14 min

How to Select Hero Images that Boost Conversions and Move Audiences

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an…
CRO / UX 14 min

5 Ways To Boost Conversions With Dynamic Content

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new…

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CRO / UX 9 min

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances…
CRO / UX 9 min

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite…
CRO / UX 2 min

5 Psychology-Based Design Tips to Improve Engagement on Your Website

Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message…
CRO / UX 2 min

How To Master A/B Split Testing Quickly (And Increase Conversion Rate)

In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…
CRO / UX 11 min

5 Ways to Reinvent Customer Experiences That Will Increase Your ROI

Did you know that 17 percent of your customers could walk away from your business after just one bad customer…

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from Small Business to Enterprise

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