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CRO / UX

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CRO / UX 1 min

17 Reasons Why Your Website Should Have a Clean and Simple Design

Your website is the digital storefront of your business. If its design is lacking, people might decide that they don’t…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 21, 2017
cta
CRO / UX 2 min

How to Create Best CTAs To Increase Your Conversions

Do you want increased conversions? That’s a trick question. I know you do. Okay, serious question. On a scale of…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 3, 2017
The universe within. Silhouette of a man inside the universe. The concept on scientific and philosophical topics.
CRO / UX 2 min

19 Psychological Principles That’ll Improve Your Homepage Conversion Rate

Psychology is the magic bullet of conversion optimization. Well, maybe that’s a tad bit idealistic. But psychology is arguably the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 2, 2017
homepage
CRO / UX 1 min

How to Create a Video Page Landing Page That Converts at 56%

If you’ve visited my homepage recently, you’ve probably seen and heard me talking. To be honest, I try to avoid…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 18, 2017
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CRO / UX 14 min

How to Select Hero Images that Boost Conversions and Move Audiences

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 17, 2017

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Webinar

LIVE on November 3 | 8am PST
The Authority Paradox: How Smaller Brands Can Win The Game of GEO

In this webinar, Neil Patel and the NP Digital team will show why trying to outpublish bigger brands is rarely the best approach.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 3</small></span><small> | </small><span class="bold red"><small>8am PST</small></span>
Events

ON STAGE on November 4 | Mexico City, Mexico
How to Earn AI Trust When You Can't Buy It

Join Neil Patel at Advertising Week Latam 2026. Learn why AI visibility depends on earned authority, and how to balance paid reach with long-term trust.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 4</small></span><small> | </small><span class="bold red"><small>Mexico City, Mexico</small></span>
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CRO / UX 13 min

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 6, 2016
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CRO / UX 9 min

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 18, 2016
split-screen-analytics.png
CRO / UX 9 min

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 27, 2016
Mental health concept
CRO / UX 2 min

5 Psychology-Based Design Tips to Improve Engagement on Your Website

Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 23, 2016
Apple.
CRO / UX 2 min

How To Master A/B Split Testing Quickly (And Increase Conversion Rate)

In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 10, 2016

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CRO / UX 9 min

Data-Driven CTAs for Each Stage of Your Sales Funnel

The topic of conversion optimization often revolves around the call to action, with recommendations for improving conversions pointing to variations…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 12, 2016
Creative designer desktop white laptop
CRO / UX 2 min

A Brief Guide to Designing High-Converting Landing Pages

If you want to capture more targeted leads, then your landing page web design has to convey your message well.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 5, 2016
testing
CRO / UX 2 min

9 A/B Tests That You Can Run Tomorrow to Double Your Conversions

Traffic is one of the most essential ingredients that every business needs to grow. But, once you’re done with SEO,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 27, 2016
acquisition-stats-google-analytics
CRO / UX 10 min

Why A/B Testing Can Be a Waste of Time (And What to Do Instead)

A/B testing is useful. To a point. For you? Probably useless. Here’s why, and what you should do instead. When…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 8, 2016
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CRO / UX 8 min

How to Create a Winning A/B Testing Strategy

Sometimes, despite your best efforts, your A/B testing just doesn’t seem to work. You run test after test and nothing seems…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 1, 2016

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