Best E-commerce Platforms

What would you do with an extra $1,500 a day? 

With a bit of work and the right e-commerce platform, you can create an online store that generates that kind of revenue (and more). Even an extra $1,500 a week would make a big difference for most businesses.

And the most significant thing standing in the way of your success story is deciding on the best e-commerce platform to support you on your journey. 

In this post, we’ll take a close look at the top options available today.

After the reviews, I’ll break down the major areas to consider when choosing the right platform for your current situation.

Key Takeaways

• Choose a platform that aligns with your business size and technical expertise, ensuring it offers the appropriate scalability and customization options.
• Consider the platform’s ease of use and available support, especially if you lack technical skills or have limited resources.
• Evaluate the costs, including monthly fees, transaction fees, and additional expenses for hosting, themes, and plugins.
• Look for integrated features like SEO tools, multi-channel selling, and analytics to streamline your operations and boost your online presence.
• Ensure the platform supports your preferred payment gateways and provides robust security measures to protect your customers’ data.

Table of Contents

• Key Takeaways
• 1.WooCommerce: The Best for WordPress Websites
• 2. Bluehost: The Best for Hands-Off WooCommerce Store Setup
• 3. Shopify: The Best All-In-One E-commerce Platform
• 4. Wix: The Best for Flexibility and Customization
• 5. Squarespace: The Best E-Commerce Platform for Creatives
• 6. BigCommerce: The Best for Medium to Large Stores
• 7. OpenCart: The Best for Selling Digital Products
• 8. Ecwid: The Best for Integrating With Your Current Platform
• 9. Adobe Commerce: The Best for Large Businesses With Technical Resources
• 10. Weebly: The Best for Beginners and Small Businesses
• 11. PrestaShop: The Best for Businesses With Dev Resources
• 12. Volusion: The Best for Small to Medium-Sized Businesses
• What is the Best E-Commerce Platform?
• FAQs
• Conclusion

1.WooCommerce: The Best for WordPress Websites

So, what is the best e-commerce platform? I hear that a lot. It all depends on what you’re looking for, but WooComerce is certainly a top contender.

Why?

Well, it shows you don’t need to settle for a cookie-cutter website builder to run your e-commerce store. If you’re serious about selling online (and you’re using or planning to use a WordPress site to do it), you should opt for WooCommerce, one of the most powerful tools out there.

This lightweight WordPress plugin adds e-commerce capabilities to your site, such as accepting online payments, configurable shipping options, and product listings. But that’s just the start.

WooCommerce is also extremely customizable and you can integrate it with other business tools. It offers extensions in categories ranging from inventory, shipping, and fulfillment to marketing, customer loyalty programs, live chat support, and much more.

Like many good WordPress tools, the platform is developer-friendly, and you can get four months free when you sign up. Not sold yet? Here’s a taste of some of the other built-in features you get:

• Support of subscriptions and deposits
• Automated tax calculations
• Real-time shipping rates
• iOS and Android mobile apps
• Physical and digital product capability
• Endless product variations
• Extensive tutorials and documentation
• Public support forum

The best part? It’s free to download, install, and use forever. However, you will need to choose a host and a plan.

However, some of the extensions aren’t free, so watch out for that if you start digging into those. 

With the power of WordPress behind it, your customization options have almost no limits. 

However, it’s not the easiest or most intuitive e-commerce platform. No problems, though, because there are plenty of other choices out there.

2. Bluehost: The Best for Hands-Off WooCommerce Store Setup

I really like WooCommerce. Fortunately, I’m comfortable enough with WordPress to install, customize, and manage the WooCommerce plugin and the additional plugins that make it shine. But if you’re not sure how to manage WordPress plugins, or don’t want to self-manage WooCommerce, it might not be the easiest site for you to start with.

Bluehost gets that, too—that’s why they’ve rolled out an easy, turnkey solution to getting a WooCommerce store up and running in no time for anyone.

With Bluehost’s package for e-commerce powered by WooCommerce, you get a handy guided store creator, plus:

• Website analytics
• Free domain for the first year and free SSL
• Gift cards and wishlists
• Jetpack daily updates and Yoast SEO
• Automated WordPress backup
• Booking and appointments
• Shipping labels
• SSD storage
• Customer account creation
• Product search and filtering

What makes this one of the best online platforms is that Bluehost has preselected the top 20 store plugins that your WooCommerce store will need. Not only does that save you the headache of researching and installing plugins on your own, they’re included at no extra charge.

That’s huge. Some of these plugins cost around $200 a pop to install.

Take it one step higher to the Premium plan, and you’ll also get the following:

• Online appointment scheduling
• Subscription-based e-commerce
• Advanced product customization
• Local tax management
• Free domain privacy
• CodeGuard Backup Basic, included for free

Pricing is based on your initial term commitment. You can choose a one-year or three-year contract. The online store starts at $7.45 monthly and renews at $18.99 afterward. 

The Standard plan starts at $12.95 monthly for a three-year commitment, while the Premium plan starts at $24.95 monthly.

Both plans renew at the standard month-to-month rate after the term is completed, which is $29.95 monthly for Standard and $49.95 monthly for Premium.

So, if you want to set up a WooCommerce store quickly with no hassle on your end at all, head over to Bluehost today.

3. Shopify: The Best All-In-One E-commerce Platform

Shopify is an all-in-one e-commerce website builder that powers more than 4.5 million online stores, making it one of the most popular choices on this list. It’s among the best e-commerce platforms for custom products and is popular among print-on-demand sellers. 

Shopify includes everything you need to build an online store. You can launch a simple store in minutes and add to it over time. No other platform has a deep range of apps, integrations, and new selling methods.

You can start small and learn as you grow. Shopify plans include access to an incredible suite of e-commerce features, including:

• Point of Sale Lite.
• 24/7 chat support.
• Localized global selling.
• Ten inventory locations.
• Commerce apps.
• In-depth analytics.
• Multiple sales channels like TikTok and Instagram.
• World’s best-converting checkout, according to research.

Plus, with 160+ professional themes (including some free ones) and 12,346+ apps, you can create a beautiful and highly functional e-commerce store without starting from scratch. Or write a single line of code.

Combine that with award-winning 24/7/365 customer support and an excellent e-commerce platform. 

Shopify offers four plans for businesses of all sizes, including:

• Basic Shopify — $39 per month 
• Shopify — $105 per month 
• Advanced Shopify — $399 per month
• Shopify Plus — custom pricing starts at $2,300.

Shopify Payments are included with every plan. Depending on your chosen plan, they charge 2.4% – 2.9% + $0.30. They charge additional fees (0.5% – 2%) if you use a separate payment processor like PayPal or Square, but you can just use Shopify Payments to avoid extra charges.

Try Shopify for free for three days, then $1 for one month—no credit card required. 

4. Wix: The Best for Flexibility and Customization

Wix is one of the most popular and reputable website builders on the planet. It also offers business plans with e-commerce capabilities, making it one of the easiest ways to create an online store without writing a single line of code.

You can start with one of the 900+ templates — perfect for selling out of the box. Then, simply customize your pages with an intuitive drag-and-drop interface.

This provides you with exceptional design flexibility at virtually no learning curve. 

You can design a custom online store from scratch in less than an hour, and your customers won’t be able to tell the difference between your site and industry leaders. Wix gives you a professional appearance without the hassle and headaches.

I love the Wix mobile app. This makes it easy to edit your site from anywhere, with just a few clicks from your pocket. 

Features depend on the package you subscribe to. All subscriptions include:

• Custom domain for a year.
• Removable Wix Branding.
• Custom widgets.
• Analytics.
• Advanced SEO and automated marketing tools.
• Lead capture forms.

The basic subscription gives you 10GB of media storage; other packages vary. For unlimited media storage, you need the Elite or Enterprise subscription.

You can create your Wix e-commerce store for free, but you’ll need to purchase an e-commerce plan for hosting, which ranges from $27 to $159 monthly.

Wix also offers custom solutions and pricing options for enterprise sellers. 

That said, high-volume e-commerce shops with extensive product catalogs would likely be better off using Shopify or BigCommerce. Wix is better for smaller e-commerce businesses.

Get started with Wix for free.

5. Squarespace: The Best E-Commerce Platform for Creatives

Squarespace is well-known as a free website builder but also has a trio of attractive e-commerce packages.

You’re getting the same high-quality, stunning templates that Squarespace is famous for, with plenty of customization potential to create a unique shopping experience for your customers.

Some of the other easy-to-use platforms have limitations on what you can do. Squarespace gives you much more artistic freedom and is good for creatives and small business professionals.

You can install and customize multiple templates at a time to see which one you like best. Switching between templates takes just a few clicks. 

Aside from beautiful templates, Squarespace’s web store plans include:

• Subscriptions, digital products, and in-person compatibility.
• Built-in tax tools for automatic tax calculations.
• Discount codes and gift cards.
• Abandoned cart recovery.
• Mobile-optimized checkout.
• Mobile store management.
• Rich product listings.
• Quick view capability.
• Inventory management.
• Real-time shipping estimates.
• The ability to create courses and tutorials.
• Schedule appointments.
• Invoice clients.
• Website analytics.
• Create email campaigns that use your sites, products, colors, and blog posts for brand consistency.

Furthermore, Squarespace integrates with most of the popular email marketing and social media platforms, so you can sell and market your products like a pro. 

They also have fantastic 24/7/365 customer support, ready to answer your questions and help you set things up the way you want. 

Squarespace offers three e-commerce plans:

All packages include the following features:

• Mobile optimized websites.
• Templates to fit every need.
• Send invoices for free.
• Take appointments with Acuity Scheduling trial.
• Sell content and memberships.

You’ll get extra features if you upgrade to a Business, Commerce Basic, or Commerce Advanced package, the most expensive package with the most features. The image below shows what you get for Business, Commerce Basic, and Commerce Advanced:

1. Business: $36 per month + 3% transaction fees
2. Basic Commerce: $40 per month + 0% transaction fees
3. Advanced Commerce: $72 per month + 0% transaction fees

As you scan their pricing options, you’ll see a Personal plan for $25 per month. This is great if you want to build a website, but it doesn’t come with any e-commerce features. 

They also have an enterprise plan with a dedicated account manager, SEO consultations, and prioritized technical support. 

While the Business plan offers e-commerce capabilities, I highly recommend starting with Basic Commerce. It’s the cheapest plan with no transaction fees and includes other essential features like customer accounts and e-commerce analytics. 

Learn more and get started at Squarespace.

6. BigCommerce: The Best for Medium to Large Stores

BigCommerce is an all-in-one e-commerce website builder for businesses of all sizes. It includes more advanced e-commerce features suitable for managing high volumes and many products. It also allows scalability and has robust, built-in SEO tools. 

With a customer base of thousands of stores, including some big names like Ted Baker and SkullCandy, BigCommerce is a trusted e-commerce provider.

BigCommerce plans include access to powerful, industry-leading features, including:

• Single-page checkouts.
• Mobile responsive site and mobile app.
• Apple, Google, and Amazon Pay.
• Real-time shipping quotes.
• Product rating reviews.
• Built-in blog.
• Professional reporting tools.
• No additional transaction fees.
• Online storefront.
• Point of Sales.
• Amazon, eBay, and Walmart sales channels.
• Facebook/Instagram.
• Mobile-optimized checkout.
• Abandoned cart recovery.
• Google AMP and Akamai.
• Advanced product filters.
• Coupons and discount codes.
• Advanced inventory management.
• Customer groups for personalized shopping.
• 65+ payment gateways with no extra transaction fees.
• Built-in shipping management.
• Multi-channel selling.
• Analytics. 
• Free sitewide HTTPS and Dedicated SSL

It’s one of the best e-commerce platforms for custom products, as their plans offer unlimited products, file storage, bandwidth, and staff accounts. 

You can choose between 12 free mobile-responsive design templates or opt for a paid template to make your online store stand out from the crowd without touching a single line of code. 

BigCommerce offers four paid plans (with a 15-day free trial), including:

1. Standard — $29/month with a $50,000 annual sales limit
2. Plus — $79/month with a $180,000 annual sales limit
3. Pro — $299/month with a $400,000 annual sales limit
4. Enterprise — custom pricing

Note that the prices above are for monthly plans. You can save when you pay for an annual subscription.

7. OpenCart: The Best for Selling Digital Products

OpenCart is another open-source e-commerce platform, much like WooCommerce. You can use it with sites other than WordPress, but you need an existing website. 

Over 470,000 online stores use OpenCart to sell products of all shapes and sizes online. Plus, most web hosting companies offer one-click installation or will install it for free, so it’s incredibly easy to set up. 

Note: I only recommend going this route if you already have a website up and running. 

While you can sell products of any kind, the no-fluff interface (and free price tag) make it one of the best e-commerce platforms for selling digital products and increasing your business’s online revenue. 

All without adding an extra monthly expense because it’s 100 percent free forever. 

OpenCart offers a powerful set of e-commerce features, starting with its administrator dashboard. You can easily see all the key information about your site’s performance, including total orders and sales. If you are running more than one online store, you can manage all of them from this dashboard.

OpenCart allows you to set up discounts, coupons, and special sales prices within the main interface.

Other features available include:

• Limitless product variables and variations.
• Unlimited products.
• Administrator dashboard.
• User management/team member permissions.
• Built-in affiliate system and SEO.
• Discounts, coupons, and specials.
• Multi-store management.
• List unlimited products in unlimited categories and subcategories.
• Responsive templates.
• One-click digital downloads.
• Product reviews and ratings.
• 50+ built-in payment methods are available with an OpenCart installation.
• Recurring payments.

Plus, with 130,000 modules and themes in the marketplace, you can add any functionality you can imagine, including service integrations, conversion modules, email marketing, and more. 

Keep in mind that not all of OpenCart’s extensions are free. You may have to pay for more advanced capabilities. 

And they don’t currently offer free support, either. 

If you can’t find what you’re looking for on their community forum, you have to pay for dedicated help. Dedicated support charges are:

• $50 per password reset.
• $50 for one-time store backup (per backup).
• $300 upwards to Update the OpenCart Version.
• $100 upwards for bug fix

8. Ecwid: The Best for Integrating With Your Current Platform

Like OpenCart and WooCommerce, Ecwid is an e-commerce platform you can use to integrate with your current platform, regardless of what you’re already using. 

It integrates with platforms like Weebly, Wix, WordPress, Squarespace, and more. So, if you already have a website and want to add e-commerce functionality, Ecwid could be the best e-commerce platform for you. 

With that said, they also offer an all-in-one e-commerce website builder if you want to start from scratch. However, there are better website builders to use. 

So, I only recommend Ecwid if you want to integrate e-commerce into your existing website. 

This e-commerce platform includes a wide range of features, like:

• Multi-channel selling (social media, marketplaces, in-person, etc.)
• Integrated email marketing and advertising features.
• Centralized inventory and order management.
• No transaction fees.
• Fully responsive designs
• Built-in POS integrations.
• Customer accounts for easy checkout.
• Real-time shipping rate calculator.
• Product variations.
• Digital product capabilities.
• 40 payment options.
• Add a store to any website.
• Instant site builder.
• Sell simultaneously on multiple sites.
• Social media advertising. 
• Unlimited bandwidth.

The biggest downside is that you can’t manage your store from inside your website account dashboard. You have to log in to Ecwid instead. So, you need to manage two separate accounts. 

But the good news is that you can start on the limited free forever plan to try it out before making any investments.

The free plan only allows up to five products, so you have to upgrade if you need more. Ecwid also offers three paid plans, including:

1. Venture — $25/month (up to 100 products)
2. Business — $45/month (up to 2,500 products)
3. Unlimited — $105/month (unlimited products)

This is the price if you pay month to month. The price is a little lower if you are willing to sign a contract for a year.

As a stand-alone store builder, you might be better off with other options (like Wix and Shopify). 

But if you already have a website and want to add an e-commerce store, Ecwid is a great alternative to WooCommerce and OpenCart. 

9. Adobe Commerce: The Best for Large Businesses With Technical Resources

Adobe Commerce (formerly Magento) is part of Adobe Experience Cloud and runs on Magento. It has a flexible, extensible, unified platform and uses predictive intelligence (past data to predict future trends). 

The main difference between Adobe Commerce and others is that it offers a cloud experience that provides scalability and flexibility.

Adobe also gives users access to its commerce marketplace, where they can find new payment services, marketing services, or integrations with CRMs.

Features:

• Omnichannel and CEO support.
• Third-party integrations for customization.
• Flexibility for different business models (B2B and B2C companies can sell from a single platform).
• Four thousand out-of-box extensions.
• Quick, secure, and mobile-friendly checkout.
• Inventory and order management.
• Product recommendations.
• AR viewer.

Adobe also lets you personalize the shopping experience with tailored promotions, provides omnichannel fulfillment options, and offers self-service for increased conversions and average order values.

E-commerce users can choose from Adobe Commerce Pro or Managed Services. The cost depends on gross merchandise value and average order value.

Adobe Commerce Pro gives B2C and B2B merchants the agility to manage traffic spikes, integrations, and intelligent workflows. The managed services include everything in Commerce Pro plus other features, like planned event management support and Go-live process coaching.

Overall, Adobe Commerce is the best e-commerce platform for large businesses with the technical resources to take their online presence to the next level.

10. Weebly: The Best for Beginners and Small Businesses

Weebly gets plenty of kudos for its user-friendly interface and beginner-friendly website-building tools, but it may not be the best e-commerce platform for you if you’re looking for the level of customization some other hosts offer. This is because Weebly offers over 50 templates and seven categories, while other sites have hundreds.

Weebly excels in making your e-commerce website easy to set up. All you need to do is select a design, add products, set up shipping and taxes, and choose your preferred payment options. Weebly then automatically creates a storefront for you, which you can customize as much as you like.

Its drag-and-drop functionality makes it suitable for small businesses and store owners with limited design skills.

Features:

• One hundred website templates for various clients, including businesses and online stores.
• 300 apps for extra functionality.
• Integrated shopping basket and secure checkout.
• Inventory tracking.
• Filtered product search.
• Mobile apps for answering queries and receiving order notifications.
• Free e-commerce hosting.
• Payment processing for 25 countries.
• Site and product pages SEO optimization.

Personal accounts start from $10, the Professional is $12, and the Performance is $26. You’ll pay slightly more if you pay month-to-month.

11. PrestaShop: The Best for Businesses With Dev Resources

PrestaShop is an open-source e-commerce platform that is free to download and modify. Its marketplace offers a range of modules and themes to customize your site and online store features. 

It’s hugely customizable and delivers localization so you can sell overseas.

Features:

• Data integration.
• Share your products on social.
• Email integrations with Mailchimp, Klaviyo, and Brevo.
• Security and compatibility updates.
• Vast range of payment options. (Some unpaid and paid).
• Multiple integrated features and low/no-cost subscriptions make it one of the best e-commerce platforms for users with limited tech experience or those with a strict budget.

Pricing-wise, you can get the classic package with a free download, but this doesn’t cover hosting domain or other associated costs. 

The hostage package has a free 14-day trial and costs 24 Euros a month plus VAT. If you want a bespoke site, you’ll need to contact them for a custom quote. 

You can also pay extra for modules and themes. For instance, you can buy the BigBuy Dropshipping module and automatically fulfill orders from your BigBuy store.

12. Volusion: The Best for Small to Medium-Sized Businesses

Volusion is a user-friendly platform tailored for small to medium-sized businesses. It offers built-in SEO tools, secure hosting, and easy product management, making it one of the best e-commerce platforms for custom products.

Features:

• Site builder.
• Checkout solutions.
• Integrated payments.
• Free themes.
• Built-in features to expand, create, and manage your store.
• Categories and search functionality.
• Homepage slideshow.
• Customizable layouts.
• Mobile-friendly themes.

It promises expertly designed themes, customizable layouts, custom domains, and intuitive functionality.

The Personal tier is $35 monthly, the professional tier is $79 monthly, and the Business tier is available for $299 monthly. There’s also a Prime subscription, for which you need to contact the sales team for pricing. 

Each tier had a Gross Merchandise Volume (GMV) rating that limits the value of payments you can take annually.

Personal is up to $50k, Professional is up to $100k, Business is up to $400k, and there is no limit for Prime. There are also limits on the maximum number of products, with 100 and 5,000 for personal and professional packages and unlimited products for the highest-tier hosting plans. 

What is the Best E-Commerce Platform?

The best e-commerce platform for your business depends on several factors, such as your experience level, customization requirements, and the type of products you want to sell. 

However, choosing the right platform can feel overwhelming because there are countless options. 

It may help to start with a list of requirements and the features you need. From there, you can narrow down your choices based on the following criteria. 

Physical vs Digital Products

Physical products are a mainstay in e-commerce and won’t be going away anytime soon. Just think about something like Amazon. This company survives and thrives off of people ordering physical products online. 

However, digital products are also a booming market that keeps growing and growing. Some of the top digital products include:

• Online courses
• Music
• Art
• Podcasts 
• Software
• Games

These are just some digital products netting new businesses tons of cash.

If you want to sell digital products, OpenCart and  Shopify are among the best e-commerce platforms for custom products, as other platforms may not have the same level of support for selling digital products.

Deployment Options

What do you need to do to get your e-commerce platform up and running?

Depending on where you are starting from and where you want to go, there are a few different ways to deploy your platform.

If you already have a website, the best option is to integrate an online store rather than creating a brand-new website on a new platform. This way, you build on what you’ve already done. OpenCart is ideal for this use case.

For people with WordPress sites, you can add e-commerce functionality via a plugin like WooCommerce. This is super simple to set up and easy to manage.

If you’re building a website from scratch, you’ll want a website builder and other tools to help you design your platform.

Going with solutions like Wix and Squarespace makes a lot of sense in this case. They bundle everything you need to get started at a really affordable price.

Day-to-Day Management

Order management, product creation, tracking orders, and dashboard navigation are essential in day-to-day e-commerce management. 

Choose a platform that’s easy to use and manage on a daily basis. It shouldn’t feel like a struggle to create new products, check an order’s status, or update your website’s pages. 

You must find the right balance of flexibility, customization, and ease of use. The more a platform can do, the harder it is to manage.

You can simplify your workload by choosing a platform that offers just enough flexibility without going overboard for your specific need, then add functionality as you grow with integrated tools or external website development resources.

Design Capabilities

Some e-commerce website builders (like Wix) are truly drag-and-drop, with endless customization options. If you can imagine it, you can build it. However, that freedom also makes some platforms more difficult to use, which means they may not be the best e-commerce platform for someone who lacks design expertise. 

Other platforms integrate into your current site, taking the look and feel of your existing website with very few customization options. For some users, this is perfect. 

But others may want more control. 

If you’re just starting, simple designs and ease of use are more important than design flexibility. 

However, if you already own a physical store or an established brand, design is more important to create a cohesive aesthetic from one touch point to the next.

Advanced E-Commerce Features

What is the best e-commerce platform for advanced features? Again, it depends what you’re looking for. 

Do you want to offer discounts or accept payments through different payment processors? Maybe you want to send visitors a reminder email when they exit your website with something in their cart. 

Perhaps you’re interested in creating customer profiles and analyzing advanced analytics. 

Other advanced e-commerce features include:

• Email marketing integrations
• Memberships and recurring payments
• Gift cards and discount codes
• Partial payments or payment plans
• Shipping and fulfillment management
• Product variations
• Product categories

Think carefully about what you need and what would be nice to have. Then, you can use your list of requirements to narrow your choices. 

FAQs

What factors should I consider when choosing an online store platform?

Ease of use should be at the top of your list, but you’ll also want to consider pricing. Don’t just look at the monthly fees, though. Consider transaction fees, the cost of add-ons and themes, and everything else that goes into getting your store online and keeping it live.

Check the store’s uptime, reputation, reviews, and niche expertise, too.

How do I determine which online store platform is best for my business?

Your business needs should come first. How do you want to grow your business and will the online platform you’re considering allow you to do that?

Then, there are essential features like customization, mobile responsiveness, SEO tools, security, marketing capabilities, and inventory management.

It’s also good to look at scalability and whether the platform can accommodate increasing demands.

What SEO features should I look for when choosing an online store platform?

Look for SEO features such as customizable URLs, adding meta tags, creating and submitting a sitemap, mobile-friendliness, and fast page load times. You also want responsive templates and a site map.

Conclusion

Finding an e-commerce platform that does what you need is a breath of fresh air. After using dozens of different options over the years, I’m confident with my selection of the top options available.

My #1 recommendation for getting started is Bluehost. If you have a WordPress site and want an easier way to set up your WooCommerce store on it, you can’t go wrong with Bluehost’s WooCommerce Online Stores.

Shopify is easy to use for first-timers, yet Shopify can grow as big or as fast as you need it to.

Wix is also great for users of all experience levels, but if you find it too customizable, Squarespace is a fantastic alternative. Both come with advanced e-commerce SEO tools.

For large stores, I highly recommend BigCommerce. 

However, if you already have a website, WooCommerce, OpenCart, and Ecwid are excellent choices depending on your needs.  Finally, whichever option you choose, be sure to conduct regular e-commerce SEO site audits to identify potential issues and keep that organic traffic flowing.