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Digital Marketing Blog

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Paid Ads 13 min

Paid Media Forecasting: How to Predict Ad Performance (Without Getting It Wrong)

Your forecast said this campaign would hit a 4x ROAS by month two. Instead, CPCs are up, CTR is sliding,…
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SEO 18 min

SEO Forecasting: How to Predict Your Traffic in an AI Era

When it comes to SEO, forecasting can be a tricky concept. You’re trying to predict the future of your website’s…
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AEO / GEO 8 min

Inside ChatGPT’s Source Preferences: What Query Fanouts Reveal About AI Discoverability

Most marketers optimizing for AI search visibility are focused on the wrong layer. They are tracking citations, which is the…
SEO 7 min

Google Search Is Becoming AI Search: What This Means for Your Brand

Is Google Search still “search” at all? At Google I/O 2026, Search VP Liz Reid said it plainly: “Google search…
Content 10 min

Large Language Model (LLM) Editing Quietly Corrupts Documents. Here’s What the Research Says

When large language models (LLMs) edit documents, they make a specific kind of mistake that can be more dangerous than a hallucination. It’s subtle enough to pass a…

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SEO Tips and Strategies for Franchises: A Guide for 2026

Operating a franchise is a fantastic way to start a business.  Not only are people already aware of your brand,…

SEO Guide for SaaS Companies

There are few better traffic sources for software-as-a-service (SaaS) companies than organic search.  Recent data shows that B2B SaaS companies…
CRO / UX 8 min

What Claude Design Could Mean for UX

Most design tools are built for designers. That’s been the assumption for decades, and it’s created a bottleneck that marketers, product managers, and content…
Social Media 7 min

LinkedIn Is Cracking Down on AI Slop. Here’s What That Means for Your Strategy

LinkedIn has a problem, and it is one the platform created for itself. After years of integrating AI writing tools…
AEO / GEO 7 min

AI Search Data Is Now in Google Search Console: Here’s What You Need to Know

For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing,…

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Social Media 6 min

TikTok Gives Creators More Control Over Keyword Metadata: What It Means for Social Search

TikTok has introduced a new way for creators and brands to improve how their content is discovered. The platform now…
SEO 6 min

Google Officially Ends FAQ Rich Results: Should You Remove FAQ Schema?

Google has officially ended support for Google FAQ rich results, bringing a long-running transition to a close. For many marketers,…
Tools & Tech 5 min

Ubersuggest Is Now Inside ChatGPT. Here’s What It Does

If you use ChatGPT for your marketing (content ideas, outlines, copy, strategy), you’ve probably run into the same wall: the…
AEO / GEO 8 min

Google Enhances AI Link Attribution: What It Means for SEO

AI search and AI Link Attribution is changing how people find information, and how publishers reach them. Google’s AI Overviews…
Digital PR 22 min

What is Online Reputation Management (ORM)?

Online reputation management (ORM) is the practice of monitoring and improving (when necessary) how your brand is perceived on the…

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